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B2B Lead Generation :
Empower Sales Reps & Avoid Deals Buster
Crunching Secrets – Hacking Lead Generation
Generation refers to proactively creating, nurturing,
and discovering interest among prospective B2B
buyers in solutions that are offered, so that sales team
can engage in a sales conversation .
Are you finding the Leads or the Leads Find You ?
o Tired of visitors leaving website without checking
products or services ?
o Feeling huge investments of time and effort on
osite going to waste?
o Struggling with low ROI and sinking patience?
It’s a Lead Technique Problem !!
Sound Familiar...?
CEO Asks : “How did the XYZ lead generation
campaign go?”
VP Marketing Responds :
Great! We generated more than 200 leads at lower
than our average cost per lead. And two sales
people told me they had some really good
prospects.”
VP Sales Responds:
“Ugh. What a total waste of time.
The leads are all a bunch of downloader.
My team is wasting their time following up on
hundreds of leads that aren’t ready to buy.”
Lead Gen Challenges :
 Cut Costs.
 Drive Sales
 Cut Costs Again
Tougher than Sales
Mapping Difficulties :
52% of Organization
confirms that Lead
generation is their #1
marketing challenges .
(SOURCE: SIRIUS DECISIONS)
Crack the Process – Get More Leads for Less
Buckle up your Marketing team and plan out:
o Cold Calling
o Live Seminars
o Mass Mailing
o Trade Shows
o Advertising
o Landing Pages
o Call to Action
o Internet Advertising
o Email Publications
Off Track from Traditional
‘DEVELOP’ not just ‘GENERATE’ leads !!
o Generate
o Capture
o Qualify / Score
o Distribute
o Nurture
o Reports
Desire More Qualified Leads – Follow Steps:
Lead Forms – Data Capture
The basic completion of
almost 80% of updates
bought more than 40%
of qualified leads .
Score & Position :
Are they Suspect,
Prospect or Lead ?
Lead Scoring
Route to Road: Lead Routing
o The likelihood of reaching a prospect on a follow-on
call goes down by 90% within one week from the initial
inquiry .
o Over 7x improvement in sales if leads are responded
to within 48 hours .
o Automate lead routing decreases follow-up times .
Nurture to Prosper: Lead Nurturing
o Leverage a rules-based marketing engine to set-up
and deliver multi-track, multi-touch, multi-channel
communications.
o Well-executed multi-channel marketing campaigns
generate a sales lift ranging from 7 - 34 %.
o Understand your sales cycle and map
your communications to your sales cycle.
Use Automation to :
o Score
o Route
o Nurture
o Measure
o And focus on converting 70%
long-term leads to near-term
opportunities .
Lead Generation – Master the Trade,
Conquer Sales :
Sell the fire, not the fire extinguisher. In other words, use
a soft sell approach. Just keep your leads engaged
and your major battle is won!!
RESOURCES
• empowernetwork.com
• b2bleadblog.com
• hubspot.com
• slideboom.com
Thank You
Website :
www.esalesdata.com
E-mail :
sales@esalesdata.com
Toll free :
1-877-728-9624

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B2B Lead Generation - PPT

  • 1. B2B Lead Generation : Empower Sales Reps & Avoid Deals Buster
  • 2. Crunching Secrets – Hacking Lead Generation Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation .
  • 3. Are you finding the Leads or the Leads Find You ?
  • 4. o Tired of visitors leaving website without checking products or services ? o Feeling huge investments of time and effort on osite going to waste? o Struggling with low ROI and sinking patience? It’s a Lead Technique Problem !!
  • 5. Sound Familiar...? CEO Asks : “How did the XYZ lead generation campaign go?” VP Marketing Responds : Great! We generated more than 200 leads at lower than our average cost per lead. And two sales people told me they had some really good prospects.”
  • 6. VP Sales Responds: “Ugh. What a total waste of time. The leads are all a bunch of downloader. My team is wasting their time following up on hundreds of leads that aren’t ready to buy.”
  • 7. Lead Gen Challenges :  Cut Costs.  Drive Sales  Cut Costs Again
  • 8. Tougher than Sales Mapping Difficulties : 52% of Organization confirms that Lead generation is their #1 marketing challenges . (SOURCE: SIRIUS DECISIONS)
  • 9. Crack the Process – Get More Leads for Less Buckle up your Marketing team and plan out: o Cold Calling o Live Seminars o Mass Mailing o Trade Shows o Advertising o Landing Pages o Call to Action o Internet Advertising o Email Publications
  • 10. Off Track from Traditional ‘DEVELOP’ not just ‘GENERATE’ leads !! o Generate o Capture o Qualify / Score o Distribute o Nurture o Reports
  • 11. Desire More Qualified Leads – Follow Steps: Lead Forms – Data Capture The basic completion of almost 80% of updates bought more than 40% of qualified leads .
  • 12. Score & Position : Are they Suspect, Prospect or Lead ? Lead Scoring
  • 13. Route to Road: Lead Routing o The likelihood of reaching a prospect on a follow-on call goes down by 90% within one week from the initial inquiry . o Over 7x improvement in sales if leads are responded to within 48 hours . o Automate lead routing decreases follow-up times .
  • 14. Nurture to Prosper: Lead Nurturing o Leverage a rules-based marketing engine to set-up and deliver multi-track, multi-touch, multi-channel communications. o Well-executed multi-channel marketing campaigns generate a sales lift ranging from 7 - 34 %. o Understand your sales cycle and map your communications to your sales cycle.
  • 15. Use Automation to : o Score o Route o Nurture o Measure o And focus on converting 70% long-term leads to near-term opportunities .
  • 16. Lead Generation – Master the Trade, Conquer Sales : Sell the fire, not the fire extinguisher. In other words, use a soft sell approach. Just keep your leads engaged and your major battle is won!! RESOURCES • empowernetwork.com • b2bleadblog.com • hubspot.com • slideboom.com
  • 17. Thank You Website : www.esalesdata.com E-mail : sales@esalesdata.com Toll free : 1-877-728-9624