Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
4. The buyer’s process has changed
#LinkedInMktg
4
89 57
% 97
Of the buying process
happens before sales
Rep get involved
%
Of the time cold
calls do not work
%
of consumers begin searching
for products and Services
using a search engine
5. #LinkedInMktg
Target & Connect
The Right People
Build a
Professional
Brand
Create a
Relationship
5
Three new keys
to success:
7. #LinkedInMktg
7
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America
and Caribbean:
20M+
Europe, Middle
East and Africa:
50M+
Asia Pacific:
50M+
Australia:
5M+
Members
Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+
8. Largest business &
professional Social
Network.
Why ?
Your Targeted customer
are there for business &
Career Opportunities.
Tools to Brand &
Position Yourself &
Your Business.
Discover new business and
professional opportunities.
#LinkedInMktg 8
9. Watch Video: Why Use LinkedIn To Start Your Career
#LinkedInMktg 9
10. Identify Your Goal on LinkedIn ?
1 Attract Business Clients
2
3
Hire People
Get a Better Job
4 Expand Your Network.
#LinkedInMktg 10
12. #LinkedInMktg
3 Keys to Marketing Success on LinkedIn
1 2
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
12
3
Measure and optimize
13. 3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 13
26. Build Your Business Identity
Discoverable
through search
Attract a unique set
of followers
Deliver content through
Company Updates and
Sponsored Updates
Two-Column content feed to
bring content front and center
Key Features
#LinkedInMktg 26
29. Watch Video: 3 Tips To Promote Company Page
#LinkedInMktg 29
30. 3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 30
43. 3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 43
44. Call To Action
Ask customers To Take an Action
#LinkedInMktg 44
50. 3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Lead Generation
Mail List
Direct Links
Ads
#LinkedInMktg 50
55. Watch Video: Get Insights with Company Page Analytics
#LinkedInMktg 55
56. #LinkedInMktg
3 Keys to Marketing Success on LinkedIn
1 2
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
56
3
Measure and optimize
57. #LinkedInMktg
Mohamed Yasser
Personal Branding Coach / Trainer |
Helping You Stand Out of Market Crowd
To Get Better Career & Business Opportunities.
Learn More Tips About
Personal & Business Marketing on LinkedIn
Connect With Me
I have three areas I’d like to discuss with you today.
First, I’ll share some on the consumer evolution, and challenges that presents
Best practices
My team has adapted to answer the call of this evolution.
We now live as digital consumers.
This has huge implications for marketers. How do you build your brand in an always-on world? How can you stay top of mind with your target when they’re inundated with a wealth of information?
Summary:
1- Buyers are online
2- They will search my products online
3- They wouldn’t buy if they don’t know you.
In more practical terms, what does the new era of empowered, mobile consumers mean to your brand? 3 immediate implications:
You must know your customer well: who are they, where can you find them? And be confident that you’re reaching the right people.
Earn their trust by helping them reach their goals.
Finally, you need to build a relationship.
I’ll talk first about best practices for brand building, and then transition to talking about best practices for lead gen
BRANDING SLIDE
Here are 5 simple stepsand products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with.
Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.
1- Profile Summary “Customer Focus”
What do you do? – What problem do you solve? – How are you different? – What I should do next?
2- Experience
3- Education
1- Keywords
2- Network
3- Completed Company Profile
1- Mail Contact
2- Search “Advanced Search”
3- Alumni
4- People You May Know
5- How To Invite People To Connect
1- Tag Connections
2- Filter By Tag
1- What are the groups?
2- Why I should use it?
1- Answer Questions
2- Start Questions
3- Share to groups “Add Value”
Why??!
1- Gather your target clients in one place
2- Send weekly announcement for all members
3- Prove thought leadership through shared content
4- better way to learn more about your customers
5- Create long-term interaction with customers and prospects
1- Pulse
2- Content creation & curation
1- Automatic/ Consistent Lead Magnet
2- Jeff Molander Profile - Puplications
After landing page
1- Build a list of interested customers “prospects”
2- Export Connection
1- person messages on linkedin “Tags”
2- Mail Merge: bit.ly/multimails
3- $%firstcolum%
BRANDING SLIDE
Here are 5 simple stepsand products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with.
Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.