Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com In this presentation, I share the 5 key steps to launching a new business. Every week, I share these educational insights for entrepreneurs in a free webinar (usually Thursdays). Come and join me next Thursday for the startup fun. http://www.upschool.io/slideshare-webinar

1. SUCCESSFULLY
LAUNCHING A
NEW BUSINESS
5STEPS TO
by Graham D Brown @ Up.School

2. There’s so much to think about when
launching a business

3. Where do you start?

4. The key to success is
FOCUS + METHOD

5. FOCUS on the #1 goal of getting
your first paying customer

6. Follow the Zero-to-One METHOD

7. UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
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8. FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
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9. EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
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Youtube Channel
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10. The goal of which is the SHIP ASAP

11. From Zero: IDEA

12. to One: PAYING CUSTOMER

13. Not getting it right means burning
through your money real quick…

14. So let’s start…

15. 1MINDSET

16. Beware following the
20th century business model

17. Instead of planning and building,
focus on launching…

18. Launch first, launch fast

19. You should ship in days…
not months or years

20. Learn to bootstrap and keep it lean
rather than seek credit

21. The faster the launch,
the less money you burn…

22. …the lower the risk

23. Your new project is not
a business yet… it’s just
a set of experiments

24. The more experiments…
the better

25. It’s much easier to steer a bicycle
when it’s moving…

26. Almost every assumption you have
about your business will be wrong…

27. Until your customer opens their wallet

28. 2 VALIDATEYOUR IDEAS

29. Simply being passionate about your
idea is not enough anymore

30. It’s easy to fall into the trap of
thinking passion + idea = success

31. Stress test your ideas

32. Start with a list of all your ideas and
then focus on reducing them down

33. Use all available tools to validate
your ideas

34. Share your ideas: the more you share
your ideas, the better they become

35. Talk to people! As many as possible

36. Seek out honest,
insightful opinion

37. Eliminate weak ideas until you are
left only with the validated ones

38. Niche down on the winners to get
new angles on your best ideas

39. But don’t get hung up on ideas, a half-
baked idea is better than nothing

40. JOIN my weekly webinarlaunch your business with less time & money using the Up.School Zero-to-One Method
Graham Brown, Founder Up.School
FREE!

41. 3 IDENTIFY CUSTOMER PAIN

42. Rather than chase the money, focus
on creating value for customers

43. Solve problems people have in their
everyday lives…

44. UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade

45. FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL

46. EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL

47. Don’t be afraid to
copy what already works

48. Don’t go looking for gaps in the
market…

49. Find out what’s broken…

50. You’re selling a solution,
not a product or service

51. People buy on emotion and justify
with logic. Seek emotional drivers.

52. Build relationships with people and
they will open up to you

53. Build a persona of your customer.
Name them.

54. Write your copy and marketing
messages as if you were talking to
that person directly…

55. 4 BUILDYOUR MVP

57. Many successful startups launched
without a product

58. Successful MVP development is a
two-way process…

59. Development is a cycle, measuring,
learning, improving

60. Get into the habit of split testing
everything

61. Measure customer interaction with
every version of your product

62. 5 GET OUT AND HUSTLE

63. When it comes to marketing,
Remember this…

65. Make the goal of every interaction to
get people onto your mailing list

66. Your mailing list is the cornerstone of
your marketing strategy

67. Once on that list, be useful… Educate
and connect rather than sell

68. Engage through conversation

69. Only when you have their trust, will
they give you their attention

70. Your profits will come from your
ability to nurture relationships

71. But… there’s only so much you can
achieve stuck behind the computer

72. Nothing can replace the power of
“getting out there”

73. Don’t go looking for customers…

74. Find people who want
your product already

75. No scratch that…
People who need your product

76. Connect with your own personal
ecosystem of contacts

77. Reach out to people with whom you
have an existing relationship

78. Start with the people who share a
similar passion to you…

79. If you don’t know who they are, just
look in your mail inbox

80. Grow your business around this early
group of Fans

81. And finally…

82. Connect with likeminded
entrepreneurs who’ll help you grow
your business…

83. Avoid competition until
you’re big enough

84. Get comfortable with failure

85. Be prepared to wait a long time…
there are no short-cuts to success

86. Do something that scares you
…every day

87. And if it doesn’t make your heart
beat faster… don’t do it

88. UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade

89. FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL

90. EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL