SlideShare ist ein Scribd-Unternehmen logo
1 von 164
GRAHAMDBROWN.COM
McDonalds: How to Fix
a Broken Brand
Case Study

Inside
Build a Brand Worth Talking About
GRAHAMDBROWN
GRAHAMDBROWN.COM
In  this  presentation,  
we’ll  look  at  what  
McDonald’s  needs  to  do  
to  revitalize  its  brand  
based  on  where  it  is  
right  now  and  where  it  
needs  to  be
GRAHAMDBROWN.COM4
McDonald’s Brand Now
McDonald’s Goal
GRAHAMDBROWN.COM5
Globally recognized
brand with unparalleled
awareness
History of innovation
and industry leadership
Extensive portfolio of
prime real estate and
touchpoints with
customers
What’s Good About McD’s?
GRAHAMDBROWN.COM
If you want to
get access to my
FREE marketing
strategy guide
for McDonald’s
click the link on
the next slide
GRAHAMDBROWN.COM
CLICK HERE to ACCESS this FREE
case study giving you background
insights and analysis for this presentation
GRAHAMDBROWN.COM
“And what
customers love the
world over…is how
they can buy into
aspirational quality
products”
- Steve
Easterbrook CEO
GRAHAMDBROWN.COM
But, forget the official line for
a minute, we want to know…
what do people really talk
about when they talk about
McDonald’s?
GRAHAMDBROWN.COM
Try this Buzz Sumo challenge
BuzzSumo  is  a  cool  
tool  to  track  what  
people  share  the  
most
www.BuzzSumo.com
GRAHAMDBROWN.COM
first, the results (according to CEO)
GRAHAMDBROWN.COM12
What people really think?
“Aspiration”
“Quality”
“Love”
GRAHAMDBROWN.COM
Is the CEO right?
GRAHAMDBROWN.COM
nope…
GRAHAMDBROWN.COM
Here’s what they 

really talk about…
GRAHAMDBROWN.COM
Buzzsumo results…
GRAHAMDBROWN.COM
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
GRAHAMDBROWN.COM18
“Aspiration”
“Quality”
“Love”
“Semen”
“Never eat”
etc…
GRAHAMDBROWN.COM19
McDonald’s
Customer
Perception
McDonald’s
Management
Perception
disconnect
GRAHAMDBROWN.COM
There is a
BIG DISCONNECT
between what
McDonald’s and what
customers see in the brand
GRAHAMDBROWN.COM
problem, bro?
GRAHAMDBROWN.COM
which leads to…
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Sales  are  
flatlining,  or  
falling  
GRAHAMDBROWN.COM
McDonald’s is losing its
next generation
of consumers…
GRAHAMDBROWN.COM
McD’s  is  losing  the  
critical  battle  for  
young  customers
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Competitors are eating
McDonalds for lunch…
GRAHAMDBROWN.COM
Chipotle,  
Starbucks,  Shake  
Shack  etc.  etc
GRAHAMDBROWN.COM32
“Aspiration”
“Quality”
“Love”
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Q: So, how do you fix it?
GRAHAMDBROWN.COM
A: Not with a brand
makeover
GRAHAMDBROWN.COM36
Where
Branding is
taking
McDonald’s
Where
McDonald’s
needs to go
GRAHAMDBROWN.COM
You see the problem
with McDonald’s
Branding is…
GRAHAMDBROWN.COM
BRANDING
GRAHAMDBROWN.COM
Yes, Branding is the root
of the McDonald’s
problem
GRAHAMDBROWN.COM
Here’s why…
GRAHAMDBROWN.COM
You  see,  McD’s  is  
a  “branding  
success”  
GRAHAMDBROWN.COM
McDonald’s business 

= stalling

McDonald’s agencies
= success
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM44
McDonald’s Branding Strategy
Ad agency
wins awards
“Creative
marketer of
year”
Sales
slump
Major
image issue
with younger
consumers
disconnect
GRAHAMDBROWN.COM
Despite seeing
one of the worst declines
in recent history
McDonald’s ad agencies
continue to win awards…
GRAHAMDBROWN.COM
McDonalds…Creative Marketer of the Year
Increasingly,  the  
fortunes  of  the  ad  
industry  fail  to  reflect  
the  fortunes  of  its  
clients
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
These  are  the  
LEAST  Engaging  
Brands
“Creative Marketer
of the Year”
GRAHAMDBROWN.COM49
GRAHAMDBROWN.COM
a 20th century
model of marketing
built on ad agencies,
advertising and
awareness that doesn’t
work like it used to…
The days of
ARE OVERwinning awards
and Tony the Tiger
www.GrahamDBrown.com
Sorry
guys!
People don’t wake up
thinking about BRANDS
anymore...
www.GrahamDBrown.com flickr © commonbond
GRAHAMDBROWN.COM
“Authentic
brands don't
emerge from
marketing
cubicles or
advertising
agencies”


- Howard Schultz, CEO
Starbucks
GRAHAMDBROWN.COM
This is not the McDonald’s brand
GRAHAMDBROWN.COM
or this…
GRAHAMDBROWN.COM
THIS is the McDonald’s brand
The  inconvenient  
truth  of  the  
Connection  
Economy
www.GrahamDBrown.com
Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos,
CEO
Amazon
GRAHAMDBROWN.COM58
What ad agencies
think is brand
What actually is
brand
GRAHAMDBROWN.COM
Brand =
what customers say it is
GRAHAMDBROWN.COM
Brand ≠
what your agency says it is
GRAHAMDBROWN.COM
The Experience
is the Brand
GRAHAMDBROWN.COM
So, how does
McDonald’s build
a better
BRAND EXPERIENCE?
GRAHAMDBROWN.COM
Let’s look at the
difference in
these approaches…
GRAHAMDBROWN.COM64
BRANDING
BRAND
EXPERIENCE
GRAHAMDBROWN.COM
BRANDING BRAND EXPERIENCE
Model Top down “Loudspeaker” Bottom up “Telephone”
Method Control Curation
Focus External Internal
Media Paid Earned
Brand  Story Official agency narrative Everyday conversation
Marke5ng Advertising, logos, celebrities People, Culture, Metrics
Metrics Brand Likes: awareness Brand Love: recommendation
Influencers Celebrities, experts, professionals Fans, influencers, customers
Brand  owners Ad agencies, celebrities Employees, Fans, customers
  Old  vs  New:  2  Marke0ng  Strategies
Branding  vs  Brand  Experience
GRAHAMDBROWN.COM
vs
  Old  vs  New:  2  Marke0ng  Strategies
Branding  vs  Brand  Experience
$  1.5  bn $  0.2  bnAD SPEND
$  -­‐0.8bn $  +1.9bnGROWTH
Net    
Profit    
2013  -­‐  2015
$3bn
$6bn
2013 2014 2015E
GRAHAMDBROWN.COM
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
GRAHAMDBROWN.COM
Brand Experience isn’t
what happens outside
your company (e.g.
branding, agencies etc)
GRAHAMDBROWN.COM
But inside…
GRAHAMDBROWN.COM
People
Culture
Metrics
These  are  the  3  
elements  of  
BRAND  DNA  in  
the  21st  Century
GRAHAMDBROWN.COM
PEOPLE
METRICS
85
of brand happens in daily  interac5on (tweets, status
updates, content shares, conversations between
customers, between customers and employees)
PEOPLE
CULTUREMETRICS
Brand    
Experience
CULTURE
%
Brand= People + Culture + Metrics
GRAHAMDBROWN.COM
Here’s how
McDonald’s can fix
its broken brand…
GRAHAMDBROWN.COM
1) PEOPLE
Start  here…
GRAHAMDBROWN.COM
build your brand
around your people
not your ad agency
GRAHAMDBROWN.COM75
McDonald’s Brand Now
McDonald’s Goal
Roadblock #1
old fashioned
ad-agency model
GRAHAMDBROWN.COM
invest in your Frontline
Frontline  is  the  
point  where  your  
brand  touches  the  
customer  
GRAHAMDBROWN.COM
Obviously  this  
isn’t  conducive  to  
a  positive  Brand  
Experience
GRAHAMDBROWN.COM
McDonald’s  said  it  
was  going  to  raise  
pay  of  Frontline  
workers…
GRAHAMDBROWN.COM
When McDonald’s announced
last month that it planned to raise
wages for some of its workers in
the United States, the increases
—to $1 higher than the local
minimum wage—would apply
only to the restaurants it owned
GRAHAMDBROWN.COM
some
= only
17%
of stores
GOTCHA:  Less  
that  1/5  of  all  
stores  qualify  for  
the  pay  raise
GRAHAMDBROWN.COM81
GRAHAMDBROWN.COM
McDonald’s calls them “Crew”
Not  a  week  
passes  without  
this  kind  of  news
GRAHAMDBROWN.COM
Starbucks calls them “Baristas”
Yet  we  don’t  hear  
the  same  about  
Starbucks…
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Your brand
starts with your people
GRAHAMDBROWN.COM
Invest less here…
GRAHAMDBROWN.COM
The  BRANDING  
approach  to  
building  the  McD  
brand
GRAHAMDBROWN.COM
Invest more here…
GRAHAMDBROWN.COM
The  Brand  
Experience  
approach:  People  
are  the  Brand
GRAHAMDBROWN.COM
These people
will win you
awards
These people
will win you
customers
GRAHAMDBROWN.COM
You  can’t  create  
positive  Brand  
Experience  when  your  
Frontline  staff  are  
disengaged
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
McDonald’s annual
ad spend per employee
= $3,500
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
you don’t build a brand
worth talking about by
spending billions on your
ad agency
and
cents on your employees…
GRAHAMDBROWN.COM
McDonald’s has a large
population of young
workers open to ideas,
innovation and change -
engage them
GRAHAMDBROWN.COM
2) CULTURE
GRAHAMDBROWN.COM99
McDonald’s Brand Now
McDonald’s Goal
Roadblock #2
marketing strategy
build around short
term awareness
GRAHAMDBROWN.COM
build your culture
around conversations
not campaigns
In this ever-changing society, the most
powerful and enduring brands are
built from the heart.
They are real and sustainable. Their
foundations are stronger because they
are built with the strength of the
human spirit,
not an ad campaign.
– Howard Schultz,
CEO Starbucks
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM102
Campaigns Conversations
GRAHAMDBROWN.COM
You don’t need Big Ideas in 2015
this  is  a  chart  of  
annual  ad  spend
GRAHAMDBROWN.COM
Stop the gimmicks…
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
A “giant coffee cup ball pit”…
GIMMICK ALERT
GRAHAMDBROWN.COM
GIMMICK ALERT
McD  doesn’t  need  
this  ad  agency  BS.  
A  complete  waste  
of  money.
GRAHAMDBROWN.COM
“The collection is based on the fast
food brand's latest French
advertising campaign by TBWA
Paris, which features a set of elegant
illustrations of McDonald's products,
including fries, Big Mac and an ice
cream sundae.”
GRAHAMDBROWN.COM109
GRAHAMDBROWN.COM
WTF?
Think  how  they  could  
have  invested  that  money  
in  creating  a  better  in-­‐
store  experience  or  staff  
development
We can no longer control and manage the
brand conversation like we used to...
CONTROL MANAGE
www.GrahamDBrown.com flickr © posterboynyc
GRAHAMDBROWN.COM
Stop bankrolling
agency awards
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
and create a Social Space
Millennials need and
love…
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Starbucks  creates  
a  social  space  
that  customers  
LOVE
GRAHAMDBROWN.COM
Yes, McDonald’s
Millennials
like waiting
GRAHAMDBROWN.COM
Inefficiency  is  
good.  Waiting  =  
meeting  people.
GRAHAMDBROWN.COM
McDonald’s young
customer base and
workforce are open to
sharing the experience
GRAHAMDBROWN.COM
McDonalds = 

Already 5 million
shares on Instagram
GRAHAMDBROWN.COM
Start  curating  the  
customer  stories.  
This  is  the  McD  
brand  in  2015
GRAHAMDBROWN.COM
Imagine if McDonald’s
empowered employees
and customers to
tell their own stories
GRAHAMDBROWN.COM124
Brand Heroes
c. 1985
Brand Heroes
c.2015
GRAHAMDBROWN.COM
How  can  McD  remove  
the  walls  that  prevent  
these  people  from  
being  their  biggest  
Fans?
GRAHAMDBROWN.COM
These are the new heroes
of the McDonald’s brand
story
GRAHAMDBROWN.COM127
Not this guy…
GRAHAMDBROWN.COM
or this
guy…
GRAHAMDBROWN.COM
Give customers the tools
and the space to make it
happen
GRAHAMDBROWN.COM
3) METRICS
GRAHAMDBROWN.COM131
McDonald’s Brand Now
McDonald’s Goal
Roadblock #3
short term metrics
controlled by ad agencies
GRAHAMDBROWN.COM
what’s measured gets
done
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
focus on recommendation
not awareness
GRAHAMDBROWN.COM
Starbucks  Dominates  Instagram  Shares
Number of photos tagged on Instagram by brand name
SOURCE: TOTALYOUTHRESEARCH BASED ON EMARKETER DATA
STARBUCKS  IS  ONE  OF  THE  MOST  POPULAR  BRANDS  ON  INSTAGRAM  
Nearest  big  brand  Apple  not  even  half  of  Starbucks  Earned  Media
Pepsi Coke Apple Starbucks
19.1m
9.1m
5.2m
3.4m
That’s  a  lot  of  people  sharing  
Starbucks  experiences
Experience is only real...
when shared
www.GrahamDBrown.com flickr © zoetnet
brands that don’t get shared
don’t get experienced
www.GrahamDBrown.com pic © GoPro
GRAHAMDBROWN.COM
Starbucks  concentrates  
its  marketing  on  
customer  
recommendation  not  
awareness
GRAHAMDBROWN.COM
McD  is  losing  big  
time  in  the  
recommendation  
game
GRAHAMDBROWN.COM
focus on earning
BRAND LOVE
not buying
BRAND LIKES
GRAHAMDBROWN.COM141
Brand Likes, Awareness,
Brand Equity, Top of
Mind, Brand Recall
Recommendation,
word of mouth, NPS
Branding in 1985
www.GrahamDBrown.com
Brand Experience in 2015
www.GrahamDBrown.com
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
you can’t buy LOVE
in a campaign
GRAHAMDBROWN.COM
GIMMICK ALERT
This  is  how  
agencies  win  
“creative  
marketer”  awards
GRAHAMDBROWN.COM
But  it  only  wins  
awards,  not  Brand  
Love  or  customer  
loyalty
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
implement Frontline
metrics like NPS to create
a constant
customer-employee
feedback loop
GRAHAMDBROWN.COM
Apple’s  success  stems  
from  a  rigorous  
implementation  of  NPS  
at  the  Frontline
GRAHAMDBROWN.COM
Starbucks  is  passionate  
about  customer  
feedback  -­‐  data  which  
impacts  employee  
reward  and  promotion
GRAHAMDBROWN.COM
McDonald’s has legendary
systems and efficiency
GRAHAMDBROWN.COM
Apply that knowledge to
building customer
feedback loops and
recommendation
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
“I often describe McDonald’s as
possibly the most democratic
brand in the world”
- CEO Steve Easterbrook
GRAHAMDBROWN.COM
Let’s see that happen
by putting customers and
employees,
not ad agencies and clowns,
in control of
the Brand Experience
GRAHAMDBROWN.COM
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
GRAHAMDBROWN.COM
Learn more about
Brand Experience
and
Brand Leadership…
GRAHAMDBROWN.COM160
www.GrahamDBrown.com
Learn how they do it
GRAHAMDBROWN.COM162
Learn  how  to  
market  like  
Apple,  
Starbucks  
and  LEGO
http://www.GrahamDBrown.com/Manual  
GRAHAMDBROWN.COM
If you want to
get access to my
FREE marketing
strategy guide
for McDonald’s
click the link on
the next slide
GRAHAMDBROWN.COM
CLICK HERE to ACCESS this FREE
case study giving you background
insights and analysis for this presentation

Weitere ähnliche Inhalte

Was ist angesagt?

Coke ahh campaign
Coke ahh campaignCoke ahh campaign
Coke ahh campaignVarun Nigam
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 
Chipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyChipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyYash Mehta
 
Guide to Multi-sided Platforms
Guide to Multi-sided PlatformsGuide to Multi-sided Platforms
Guide to Multi-sided PlatformsCarnabyLabs
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic AnalysisMax Jallifier
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?Julian Cole
 
Strategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for TalentiStrategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for TalentiAnna Ferrari
 
Walmart Brand Audit
Walmart Brand AuditWalmart Brand Audit
Walmart Brand AuditAnagh Sharma
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not DifferentPercolate
 
Philip Kotler Presentation on ASEAN Marketing Summit 2015
Philip Kotler Presentation on ASEAN Marketing Summit 2015Philip Kotler Presentation on ASEAN Marketing Summit 2015
Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media PlanLeanne Sheth
 
Netflix Product & Campaign Development
Netflix Product & Campaign DevelopmentNetflix Product & Campaign Development
Netflix Product & Campaign DevelopmentNorman Tran
 
Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Meghan Lorito
 
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
 
Starbucks social media strategy
Starbucks social media strategyStarbucks social media strategy
Starbucks social media strategyRachel Sharpe
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowAmie Weller
 
20140513 Presentation The Amazon Experience_Slideshare
20140513 Presentation The Amazon Experience_Slideshare20140513 Presentation The Amazon Experience_Slideshare
20140513 Presentation The Amazon Experience_SlidesharePascal Spelier
 
Ogilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLOgilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLChester Lau
 

Was ist angesagt? (20)

Coke ahh campaign
Coke ahh campaignCoke ahh campaign
Coke ahh campaign
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Chipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyChipotle - Digital Marketing Strategy
Chipotle - Digital Marketing Strategy
 
Guide to Multi-sided Platforms
Guide to Multi-sided PlatformsGuide to Multi-sided Platforms
Guide to Multi-sided Platforms
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic Analysis
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
Marketing 4.0 Traditional to Digital
Marketing 4.0 Traditional to DigitalMarketing 4.0 Traditional to Digital
Marketing 4.0 Traditional to Digital
 
Strategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for TalentiStrategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for Talenti
 
Walmart Brand Audit
Walmart Brand AuditWalmart Brand Audit
Walmart Brand Audit
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
 
Philip Kotler Presentation on ASEAN Marketing Summit 2015
Philip Kotler Presentation on ASEAN Marketing Summit 2015Philip Kotler Presentation on ASEAN Marketing Summit 2015
Philip Kotler Presentation on ASEAN Marketing Summit 2015
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media Plan
 
Innovation at Amazon
Innovation at AmazonInnovation at Amazon
Innovation at Amazon
 
Netflix Product & Campaign Development
Netflix Product & Campaign DevelopmentNetflix Product & Campaign Development
Netflix Product & Campaign Development
 
Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown
 
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
 
Starbucks social media strategy
Starbucks social media strategyStarbucks social media strategy
Starbucks social media strategy
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
 
20140513 Presentation The Amazon Experience_Slideshare
20140513 Presentation The Amazon Experience_Slideshare20140513 Presentation The Amazon Experience_Slideshare
20140513 Presentation The Amazon Experience_Slideshare
 
Ogilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLOgilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaL
 

Andere mochten auch

Mc donald case study 1
Mc donald case study 1Mc donald case study 1
Mc donald case study 1umarshk
 
Mcdonald’s-Case Study
Mcdonald’s-Case StudyMcdonald’s-Case Study
Mcdonald’s-Case StudyJay Shah
 
McDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management AnalysisMcDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management AnalysisTahmina Sharmin
 
Mcdonald case-study & analysis
Mcdonald case-study & analysisMcdonald case-study & analysis
Mcdonald case-study & analysisiipmff2
 
Mc donalds ppt
Mc donalds pptMc donalds ppt
Mc donalds pptrakesh9334
 
Mcdonalds presentation
Mcdonalds presentationMcdonalds presentation
Mcdonalds presentationdkirupalli
 
SM_McDonald's
SM_McDonald'sSM_McDonald's
SM_McDonald'sjrapeepan
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Wajid Ali
 
Top 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessTop 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessJon Gatrell
 
McDonald's Company Analysis
McDonald's Company AnalysisMcDonald's Company Analysis
McDonald's Company AnalysisYanxin Jiang
 
Adidas brand case study
Adidas   brand case studyAdidas   brand case study
Adidas brand case studytomjohnson15
 
Effectivity of marketing strategies adoped by mcdonalds in banalore city
Effectivity of marketing strategies adoped by mcdonalds in banalore cityEffectivity of marketing strategies adoped by mcdonalds in banalore city
Effectivity of marketing strategies adoped by mcdonalds in banalore citySansar Birman
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELSeb Reeve
 
Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Seb Reeve
 

Andere mochten auch (20)

Mc donald case study 1
Mc donald case study 1Mc donald case study 1
Mc donald case study 1
 
Mcdonald’s-Case Study
Mcdonald’s-Case StudyMcdonald’s-Case Study
Mcdonald’s-Case Study
 
McDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management AnalysisMcDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management Analysis
 
Mcdonald case-study & analysis
Mcdonald case-study & analysisMcdonald case-study & analysis
Mcdonald case-study & analysis
 
Mc donalds ppt
Mc donalds pptMc donalds ppt
Mc donalds ppt
 
Mcdonalds presentation
Mcdonalds presentationMcdonalds presentation
Mcdonalds presentation
 
McDonalds India launch
McDonalds India launchMcDonalds India launch
McDonalds India launch
 
SM_McDonald's
SM_McDonald'sSM_McDonald's
SM_McDonald's
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
 
Mc donald's SCM (ppt)
Mc donald's SCM (ppt)Mc donald's SCM (ppt)
Mc donald's SCM (ppt)
 
Mcdonald's
Mcdonald'sMcdonald's
Mcdonald's
 
Top 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessTop 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand Awareness
 
Adidas
AdidasAdidas
Adidas
 
McDonald's Company Analysis
McDonald's Company AnalysisMcDonald's Company Analysis
McDonald's Company Analysis
 
Adidas brand case study
Adidas   brand case studyAdidas   brand case study
Adidas brand case study
 
Effectivity of marketing strategies adoped by mcdonalds in banalore city
Effectivity of marketing strategies adoped by mcdonalds in banalore cityEffectivity of marketing strategies adoped by mcdonalds in banalore city
Effectivity of marketing strategies adoped by mcdonalds in banalore city
 
Nuance Analyst Meeting02_18_10
Nuance Analyst Meeting02_18_10Nuance Analyst Meeting02_18_10
Nuance Analyst Meeting02_18_10
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
 
How RSS Work
How RSS WorkHow RSS Work
How RSS Work
 
Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012
 

Ähnlich wie How to fix a Broken Brand (McDonalds Case Study 2015)

Get Brand Smart - Brand Architecture
Get Brand Smart - Brand ArchitectureGet Brand Smart - Brand Architecture
Get Brand Smart - Brand Architectureemmersons1
 
How to make the most of your small marketing budget
How to make the most of your small marketing budgetHow to make the most of your small marketing budget
How to make the most of your small marketing budgetGWP Brand Engineering
 
Branding and designing solutions
Branding and designing solutionsBranding and designing solutions
Branding and designing solutionsAccuprosys
 
Why Your MDF Program Is Broken (And How To Fix It)
Why Your MDF Program Is Broken (And How To Fix It)Why Your MDF Program Is Broken (And How To Fix It)
Why Your MDF Program Is Broken (And How To Fix It)Spectrum Group
 
Beyond brands case study (mendez)
Beyond brands case study (mendez)Beyond brands case study (mendez)
Beyond brands case study (mendez)Thanikai Sokka
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
 
Direct Response Marketing Case Studies
Direct Response Marketing Case StudiesDirect Response Marketing Case Studies
Direct Response Marketing Case StudiesCharles Holmes
 
Fundamentals of Marketing Presentation
Fundamentals of Marketing PresentationFundamentals of Marketing Presentation
Fundamentals of Marketing PresentationAmna Zafar
 
7 Technology Trends That Will Matter Most to Small Business in 2013
7 Technology Trends That Will Matter Most to Small Business in 2013   7 Technology Trends That Will Matter Most to Small Business in 2013
7 Technology Trends That Will Matter Most to Small Business in 2013 Brad Attig
 
Startup Marketing Playbook by Mark Donnigan
Startup Marketing Playbook by Mark DonniganStartup Marketing Playbook by Mark Donnigan
Startup Marketing Playbook by Mark DonniganGrowth Stage Marketing
 
Playbook for Startup Demand Generation by Mark Donnigan
Playbook for Startup Demand Generation by Mark DonniganPlaybook for Startup Demand Generation by Mark Donnigan
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
 
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
 
Best of 2012 MarketingProfs Articles
Best of 2012 MarketingProfs ArticlesBest of 2012 MarketingProfs Articles
Best of 2012 MarketingProfs ArticlesMarketingProfs
 
The Marketing And Communications For Plaza Home Health...
The Marketing And Communications For Plaza Home Health...The Marketing And Communications For Plaza Home Health...
The Marketing And Communications For Plaza Home Health...Erica Baldwin
 
Making Demand Generation work in the Construction industry
Making Demand Generation work in the Construction industryMaking Demand Generation work in the Construction industry
Making Demand Generation work in the Construction industryLedger Bennett DGA
 
[Interbrand] Best global brands 2013
[Interbrand] Best global brands 2013[Interbrand] Best global brands 2013
[Interbrand] Best global brands 2013Viet Le
 
Personalizing to create wow
Personalizing to create wowPersonalizing to create wow
Personalizing to create wowisegail
 
Inflation-busting eGuide
Inflation-busting eGuideInflation-busting eGuide
Inflation-busting eGuideLivBohn
 

Ähnlich wie How to fix a Broken Brand (McDonalds Case Study 2015) (20)

Get Brand Smart - Brand Architecture
Get Brand Smart - Brand ArchitectureGet Brand Smart - Brand Architecture
Get Brand Smart - Brand Architecture
 
How to make the most of your small marketing budget
How to make the most of your small marketing budgetHow to make the most of your small marketing budget
How to make the most of your small marketing budget
 
Branding and designing solutions
Branding and designing solutionsBranding and designing solutions
Branding and designing solutions
 
Why Your MDF Program Is Broken (And How To Fix It)
Why Your MDF Program Is Broken (And How To Fix It)Why Your MDF Program Is Broken (And How To Fix It)
Why Your MDF Program Is Broken (And How To Fix It)
 
Beyond brands case study (mendez)
Beyond brands case study (mendez)Beyond brands case study (mendez)
Beyond brands case study (mendez)
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
Mind The Brand Gap
Mind The Brand GapMind The Brand Gap
Mind The Brand Gap
 
Direct Response Marketing Case Studies
Direct Response Marketing Case StudiesDirect Response Marketing Case Studies
Direct Response Marketing Case Studies
 
Fundamentals of Marketing Presentation
Fundamentals of Marketing PresentationFundamentals of Marketing Presentation
Fundamentals of Marketing Presentation
 
7 Technology Trends That Will Matter Most to Small Business in 2013
7 Technology Trends That Will Matter Most to Small Business in 2013   7 Technology Trends That Will Matter Most to Small Business in 2013
7 Technology Trends That Will Matter Most to Small Business in 2013
 
Startup Marketing Playbook by Mark Donnigan
Startup Marketing Playbook by Mark DonniganStartup Marketing Playbook by Mark Donnigan
Startup Marketing Playbook by Mark Donnigan
 
Playbook for Startup Demand Generation by Mark Donnigan
Playbook for Startup Demand Generation by Mark DonniganPlaybook for Startup Demand Generation by Mark Donnigan
Playbook for Startup Demand Generation by Mark Donnigan
 
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...
 
Power of branding
Power of brandingPower of branding
Power of branding
 
Best of 2012 MarketingProfs Articles
Best of 2012 MarketingProfs ArticlesBest of 2012 MarketingProfs Articles
Best of 2012 MarketingProfs Articles
 
The Marketing And Communications For Plaza Home Health...
The Marketing And Communications For Plaza Home Health...The Marketing And Communications For Plaza Home Health...
The Marketing And Communications For Plaza Home Health...
 
Making Demand Generation work in the Construction industry
Making Demand Generation work in the Construction industryMaking Demand Generation work in the Construction industry
Making Demand Generation work in the Construction industry
 
[Interbrand] Best global brands 2013
[Interbrand] Best global brands 2013[Interbrand] Best global brands 2013
[Interbrand] Best global brands 2013
 
Personalizing to create wow
Personalizing to create wowPersonalizing to create wow
Personalizing to create wow
 
Inflation-busting eGuide
Inflation-busting eGuideInflation-busting eGuide
Inflation-busting eGuide
 

Mehr von Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownGraham Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Graham Brown
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Graham Brown
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Graham Brown
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Graham Brown
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Graham Brown
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeGraham Brown
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceGraham Brown
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...Graham Brown
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketingGraham Brown
 
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
 

Mehr von Graham Brown (20)

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF)
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
 
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
 

Kürzlich hochgeladen

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 

Kürzlich hochgeladen (20)

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 

How to fix a Broken Brand (McDonalds Case Study 2015)