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Branding
is Dead
Long Live 

Brand Experience
73% of people said they shared something
on social media while in the bathroom
www.GrahamDBrown.com
Welcome
to 2015…
www.GrahamDBrown.com
…a world where everything 

gets shared
www.GrahamDBrown.com
www.GrahamDBrown.com pic © GoPro
…everywhere
all the time…
www.GrahamDBrown.com
if you can’t wait to
find out what
Brand Experience is…
www.GrahamDBrown.com
www.GrahamDBrown.com
then get my 

>> free download <<
now
www.GrahamDBrown.com
but if you’re still here,
let’s continue
In 2015, 

every conversation
www.GrahamDBrown.com flickr © pedrosimoes7
…every moment
www.GrahamDBrown.com flickr © knowledge-test
…every story
www.GrahamDBrown.com flickr © googlisti
www.GrahamDBrown.com flickr © zoetnet
…creates an experience
…which becomes your brand
www.GrahamDBrown.com
So what works in 2015?
www.GrahamDBrown.com
Branding?
Brand Experience?
or
www.GrahamDBrown.com
Branding is…
www.GrahamDBrown.com
…Tell ‘em you’re cool
www.GrahamDBrown.com
…Tell ‘em in a BIG way
www.GrahamDBrown.com
…Keep telling ‘em
www.GrahamDBrown.com flickr © joaolavinha
…but Branding doesn’t work 

like it did 30 years ago
www.GrahamDBrown.com
Branding in 1985
www.GrahamDBrown.com
Brand Experience in 2015
www.GrahamDBrown.com
Branding in 1985
www.GrahamDBrown.com
Brand Experience in 2015
www.GrahamDBrown.com flickr © Alant
Branding in 1985
www.GrahamDBrown.com
Brand Experience in 2015
www.GrahamDBrown.com
Branding is dead…
www.GrahamDBrown.com
Long live…
Brand
Experience
www.GrahamDBrown.com
Share the love
www.GrahamDBrown.com
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
Brand
Experience
is…
www.GrahamDBrown.com
…customer storytelling
www.GrahamDBrown.com
…stuff worth talking about
www.GrahamDBrown.com
…creating value
www.GrahamDBrown.com
…and by the way
if this presentation is
of useful to you
www.GrahamDBrown.com
hit the LIKE button
so other Slideshare users
can discover it too
…creating events
www.GrahamDBrown.com flickr © knowledge-test
…creating memories
www.GrahamDBrown.com
…joining the dots
www.GrahamDBrown.com
…reconnecting communities
www.GrahamDBrown.com
[google search “food trucks”]
www.GrahamDBrown.com
…asking “what’s broken”?
www.GrahamDBrown.com
…fixing pain points
www.GrahamDBrown.com
…taking risks
www.GrahamDBrown.com
[google search “artisan coffee”]
www.GrahamDBrown.com
…creating touchpoints online
www.GrahamDBrown.com
…and touchpoints offline
www.GrahamDBrown.com
www.GrahamDBrown.com
Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos 

CEO Amazon
which means…
www.GrahamDBrown.com
your brand is
what people say about you
www.GrahamDBrown.com
and…
www.GrahamDBrown.com
you can’t always
be in the room…
www.GrahamDBrown.com
Share the love
www.GrahamDBrown.com
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
they will soon forget
what your brand said
but they’ll
always
remember
how you
made them
FEEL
www.GrahamDBrown.com flickr © instantvantage
www.GrahamDBrown.com
want to learn how to create
experiences that people share?
?
People
© GRAHAM D BROWN 2015
FROM BRANDING TO BRAND EXPERIENCE
Traditional marketing was a Branding based
approach: positioning, awareness,
campaigns. In the 21st century, marketers
need to focus on Brand Experience
FROM OUTSIDE TO INSIDE

Branding use to start outside
the company: agencies
celebrities, campaigns. Today
however, Brand Experienc
starts inside with th
Brand Experience Sweetsp
the intersection of your peop
culture and metr
Metrics
Brand
Culture
TM
want to know how brands like
Apple, Starbucks and LEGO do it?
www.GrahamDBrown.com
Get these insights
on the next slide…
www.GrahamDBrown.com
…then GET my new E-Course 

FREE to Slideshare users
Start Creating Brand Experiences
Worth Sharing… FREE

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