Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
1 of 56

Branding is Dead: Long Live Brand Experience



What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.

That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.

This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.

Click here to find out more about Brand Experience and why the era of Branding is dead...

Related Books

Free with a 30 day trial from Scribd

See all

Branding is Dead: Long Live Brand Experience

  1. Branding is Dead Long Live 
 Brand Experience
  2. 73% of people said they shared something on social media while in the bathroom
  3. Welcome to 2015…
  4. …a world where everything 
 gets shared
  5. pic © GoPro …everywhere
  6. all the time…
  7. if you can’t wait to find out what Brand Experience is…
  8. then get my 
 >> free download << now
  9. but if you’re still here, let’s continue
  10. In 2015, 
 every conversation flickr © pedrosimoes7
  11. …every moment flickr © knowledge-test
  12. …every story flickr © googlisti
  13. flickr © zoetnet …creates an experience
  14. …which becomes your brand
  15. So what works in 2015?
  16. Branding? Brand Experience? or
  17. Branding is…
  18. …Tell ‘em you’re cool
  19. …Tell ‘em in a BIG way
  20. …Keep telling ‘em flickr © joaolavinha
  21. …but Branding doesn’t work 
 like it did 30 years ago
  22. Branding in 1985
  23. Brand Experience in 2015
  24. Branding in 1985
  25. Brand Experience in 2015 flickr © Alant
  26. Branding in 1985
  27. Brand Experience in 2015
  28. Branding is dead…
  29. Long live… Brand Experience
  30. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  31. Brand Experience is…
  32. …customer storytelling
  33. …stuff worth talking about
  34. …creating value
  35. …and by the way if this presentation is of useful to you hit the LIKE button so other Slideshare users can discover it too
  36. …creating events flickr © knowledge-test
  37. …creating memories
  38. …joining the dots
  39. …reconnecting communities
  40. [google search “food trucks”]
  41. …asking “what’s broken”?
  42. …fixing pain points
  43. …taking risks
  44. [google search “artisan coffee”]
  45. …creating touchpoints online
  46. …and touchpoints offline
  47. Your brand is what people say about you when you’re not in the room - Jeff Bezos 
 CEO Amazon
  48. which means…
  49. your brand is what people say about you
  50. and…
  51. you can’t always be in the room…
  52. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  53. they will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage
  54. want to learn how to create experiences that people share? ?
  55. People © GRAHAM D BROWN 2015 FROM BRANDING TO BRAND EXPERIENCE Traditional marketing was a Branding based approach: positioning, awareness, campaigns. In the 21st century, marketers need to focus on Brand Experience FROM OUTSIDE TO INSIDE
 Branding use to start outside the company: agencies celebrities, campaigns. Today however, Brand Experienc starts inside with th Brand Experience Sweetsp the intersection of your peop culture and metr Metrics Brand Culture TM want to know how brands like Apple, Starbucks and LEGO do it? Get these insights on the next slide…
  56. …then GET my new E-Course 
 FREE to Slideshare users Start Creating Brand Experiences Worth Sharing… FREE