Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com The Social Customer: 7 Key Lessons Learned from 20 years in the field (Graham Brown)

1. GrahamDBrownwww.MobileYouth.org
(c) smanography
7 KEY lessons learned
The Social Customer
from 20 years in the field

2. I’ve been
studying
consumer
behavior since
the mid 90s.
Here’s are my
7 Key Lessons
learned about
the Social
Customer from
those 20 years
Graham Brown
digital
anthroplogist

3. (c) flickr superman_ha_muerto
GrahamDBrownwww.MobileYouth.org
People are governed
by Social Motivations
not Social Media
1

4. (c) flickr robert couse-baker
GrahamDBrownwww.MobileYouth.org
All behavior is shaped by
2
The Social Code

5. (c) pedrosimoes7
GrahamDBrownwww.MobileYouth.org
90% of Communication
is Passive
3

6. (c) flickr daverugby83
Offline is more important than online4
GrahamDBrownwww.MobileYouth.org

7. More Relationships not More Efficiency
5
GrahamDBrownwww.MobileYouth.org
We want

8. (c) flickr htakahashi
Everything 6
GrahamDBrownwww.MobileYouth.org
is a social tool

9. (c) flickr bistrosavage
The MORE You Track The LESS you understand7
GrahamDBrownwww.MobileYouth.org

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