Monetising Mobile - Shazam

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Mobile Entertainment

Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Andrew Fisher of Shazam.

ACHIEVING 75 MILLION USERS Andrew Fisher Chief Executive Officer

[object Object],[object Object],[object Object],[object Object],[object Object],Company Overview ,[object Object]

Building For Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Single Versus Multiple Platforms? ,[object Object],OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M

Single Versus Multiple Platforms? ,[object Object],OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M

Single Versus Multiple Platforms? ,[object Object],OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M

Single Versus Multiple Devices?

Single Versus Multiple Devices?

Single Versus Multiple Devices?

Building For Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model Product Shazam Encore Price Free £3.00 Adverts Yes No Tags/Month 5 Unlimited Features Limited Full

Building For Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV, Print & Online

Building For Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SARA - Shazam Audio Recognition Advertising ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Achieving 75 Million Users

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Monetising Mobile - Shazam

1. ACHIEVING 75 MILLION USERS Andrew Fisher Chief Executive Officer

2.

3.

4.

5.

6.

7. Single Versus Multiple Devices?

8. Single Versus Multiple Devices?

9. Single Versus Multiple Devices?

10.

11. Business Model Product Shazam Encore Price Free £3.00 Adverts Yes No Tags/Month 5 Unlimited Features Limited Full

12.

13. TV, Print & Online

14.

15.

16.