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Tapit! By Phunware
TapIt by Phunware - Corporate Overview
PREPARED BY:
Phone: (888) 444.1494
Saturday, August 3, 13
phunware.com
People are paying more
attention to their smart phones
and tablets than they are to all
“traditional” advertisements
combined. While advertising
noise is louder than ever, the
focus and attention of individuals
is on their mobile screens.
Advertising Today
2
Saturday, August 3, 13
phunware.com
• Mobile ad sales will see
a 300% growth rate
over the next 3 years
• Granular targeting is
expected at pennies on
the dollar
• Calls to action are
needed for anytime,
anywhere audiences
on the GO
The Tidal Shift to Mobile
3
0
2.75
5.5
8.25
11
2011 2012 2013 2014 2015 2016
Saturday, August 3, 13
phunware.com
• Ad budgets are shifting
from web to mobile
• Why? $0.75 - $3.00
CPM for mobile vs $4 -
$24 CPM
for digital
• Granular targeting:
Behavioral, Audience,
Channel, Geography
and Hyper-Local
Mobile Ad Dollars are Smarter
4
0
15
30
45
60
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16
Traditional Online Advertising Mobile Advertising
88% of all local
online advertising
will be served on a
mobile device.
6.3% of all local
online advertising
has been served
on a mobile device.
LOCAL PEAK
Saturday, August 3, 13
phunware.com
• Ads only appear to
relevant users and precise
geographic locations
• Content experience and
relevancy are intersecting
with location
• On average, there is a
120% increase in
consumer engagement
Mobile Ads are Rapidly Going Local
5
0
2
4
6
8
2011 2012 2013 2014 2015 2016
National Local
Saturday, August 3, 13
phunware.com
Targeting Beyond the Device
6
35 Years Old
Male
Late Night Diner
Sports Enthusiast
Android User
CONSUMER A CONSUMER C
37 Years Old
Female
Likes Children’s Books
Home Maker
Windows Phone
AT&T Carrier
CONSUMER B
21 Years Old
Female
Bargain Shopper
Lives in St. Louis
Avid Facebook User
iOS User
• Channel
• Geography
• Age
• Gender
• Site Frequency
• Carrier
• Device
• Many More
Saturday, August 3, 13
phunware.com
• Application Downloads
• Awareness
• Drive Foot Traffic
• Engagement
• Lead Generation
• Mobile Commerce
• Product / Model Launch
• Retail Promotion
• Social Media Interactions
Making Mobile a Success for the
Fortune 1000
7
Mobile Masses
Specific Targeting
Saturday, August 3, 13
phunware.com
• Pre-Roll
• Interstitial
• Ad Prompts
Mobile Ad Units
8
• Rich Media
• Standard Banner
• In-Banner Video
Saturday, August 3, 13
phunware.com
By the Numbers
9
7 BILLION
AD IMPRESSIONS
SERVED MONTHLY5000+CAMPAIGNS
125+COUNTRIES
5100+COMPATIBLE DEVICES
21,000SITES & APPS
70%
WORKING WITH
OF COMSCORE 1000
65+ MILLIONUNIQUE MONTHLY USERS
TOP 2511 OF TOP 25
ADVERTISERS
Saturday, August 3, 13
phunware.com
Trusted by Leading Brands
10
Saturday, August 3, 13
phunware.com 11
Multi-View
5:00pm
It’s been a long
week. You leave
work and head
downtown to a
Happy Hour with
your friends.
5:30pm
You post an update
on your phone;
noticing a travel
ad on the bottom
of the screen.
You have been
researching a
vacation on travel
sites. Thinking...
7:30pm
Back home. You
start surfing on
your desktop and
see a 2nd ad from
the same brand
with a special offer.
Click!
9:00pm
You leave the
house with trip
confirmation in
hand and enough
money saved to
stay an extra night.
Nice.
Device Bridging Solution
Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a
household sharing the same IP. Combine this service with behavioral data to target
ads to bridged devices including desktops, tablets and smartphones.
Example
Saturday, August 3, 13
phunware.com 12
Multi-View
Built for Todays Consumer Enhanced Awareness
Capitalize on the increasing trend of multiple digital
devices within the same household. Turn mobile snacking
into desktop conversions!
Capture the branding and direct response value of cross-
channel consumer access by optimizing their cross-device
experience.
Improved ROI No Integration
Create campaigns that mitigate desktop duplication by
integrating desktop and mobile ad buys so that each
benefits and influences the other.
Via 3rd party technology, Multi-View is accomplished
through a zero-integration ad operations approach of pixel
tag placement and ad tag trafficking.
Increased Reach Simple Process
Over 1 Billion “bridged” devices globally and 75%
coverage of U.S. households. Once devices are bridged,
ads can be targeted even when outside the home.
Desktop campaigns launch after a 7-day seeding period
via the mobile campaign. Fully Privacy Compliant ensuring
no device fingerprinting or use of PII.
Unlimited Opportunity Turn Data Into Strategy
Unlimited devices. Unlimited segmentation. Target, reach
and monetize your customers at the right time, with the
right message, no matter where they are.
Real-time campaign optimization by browser, time of day
and media channels allows for focused spend on
individuals and households that are engaging with your
advertisement.
Benefits
Saturday, August 3, 13
phunware.com
• Market leader in hyper-local
solutions
• Full service brand /
agency / performance
• Top tier direct premium
inventory
Why Work with TapIt! by Phunware?
13
Saturday, August 3, 13
phunware.com
• Drive ticket sales
• Promote test drives and
new model releases
• Coupon campaigning
and click-to-call
• Ads notify users within
10 feet of their location
Hyper-Local Focused Platform
14
Saturday, August 3, 13
phunware.com
• Impression tracking
• Click tracking
• Engagement tracking
• Conversion tracking
• A/B Testing and optimization
• Post click analytics and metrics
• Multiple third party tracking &
analytic integrations
World Class Analytics & Tracking
15
Saturday, August 3, 13
phunware.com
• Proprietary decisioning engine for
maximum optimization
• Patent pending hyper-local geo-fencing
with precise user tracking
• Best in breed audience targeting
• Proprietary multiple point analytics tool
for maximum KPI measurement
• Methodically built campaign strategies
Our Differentiators
16
Saturday, August 3, 13

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Mobile advertising

  • 1. Tapit! By Phunware TapIt by Phunware - Corporate Overview PREPARED BY: Phone: (888) 444.1494 Saturday, August 3, 13
  • 2. phunware.com People are paying more attention to their smart phones and tablets than they are to all “traditional” advertisements combined. While advertising noise is louder than ever, the focus and attention of individuals is on their mobile screens. Advertising Today 2 Saturday, August 3, 13
  • 3. phunware.com • Mobile ad sales will see a 300% growth rate over the next 3 years • Granular targeting is expected at pennies on the dollar • Calls to action are needed for anytime, anywhere audiences on the GO The Tidal Shift to Mobile 3 0 2.75 5.5 8.25 11 2011 2012 2013 2014 2015 2016 Saturday, August 3, 13
  • 4. phunware.com • Ad budgets are shifting from web to mobile • Why? $0.75 - $3.00 CPM for mobile vs $4 - $24 CPM for digital • Granular targeting: Behavioral, Audience, Channel, Geography and Hyper-Local Mobile Ad Dollars are Smarter 4 0 15 30 45 60 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Traditional Online Advertising Mobile Advertising 88% of all local online advertising will be served on a mobile device. 6.3% of all local online advertising has been served on a mobile device. LOCAL PEAK Saturday, August 3, 13
  • 5. phunware.com • Ads only appear to relevant users and precise geographic locations • Content experience and relevancy are intersecting with location • On average, there is a 120% increase in consumer engagement Mobile Ads are Rapidly Going Local 5 0 2 4 6 8 2011 2012 2013 2014 2015 2016 National Local Saturday, August 3, 13
  • 6. phunware.com Targeting Beyond the Device 6 35 Years Old Male Late Night Diner Sports Enthusiast Android User CONSUMER A CONSUMER C 37 Years Old Female Likes Children’s Books Home Maker Windows Phone AT&T Carrier CONSUMER B 21 Years Old Female Bargain Shopper Lives in St. Louis Avid Facebook User iOS User • Channel • Geography • Age • Gender • Site Frequency • Carrier • Device • Many More Saturday, August 3, 13
  • 7. phunware.com • Application Downloads • Awareness • Drive Foot Traffic • Engagement • Lead Generation • Mobile Commerce • Product / Model Launch • Retail Promotion • Social Media Interactions Making Mobile a Success for the Fortune 1000 7 Mobile Masses Specific Targeting Saturday, August 3, 13
  • 8. phunware.com • Pre-Roll • Interstitial • Ad Prompts Mobile Ad Units 8 • Rich Media • Standard Banner • In-Banner Video Saturday, August 3, 13
  • 9. phunware.com By the Numbers 9 7 BILLION AD IMPRESSIONS SERVED MONTHLY5000+CAMPAIGNS 125+COUNTRIES 5100+COMPATIBLE DEVICES 21,000SITES & APPS 70% WORKING WITH OF COMSCORE 1000 65+ MILLIONUNIQUE MONTHLY USERS TOP 2511 OF TOP 25 ADVERTISERS Saturday, August 3, 13
  • 10. phunware.com Trusted by Leading Brands 10 Saturday, August 3, 13
  • 11. phunware.com 11 Multi-View 5:00pm It’s been a long week. You leave work and head downtown to a Happy Hour with your friends. 5:30pm You post an update on your phone; noticing a travel ad on the bottom of the screen. You have been researching a vacation on travel sites. Thinking... 7:30pm Back home. You start surfing on your desktop and see a 2nd ad from the same brand with a special offer. Click! 9:00pm You leave the house with trip confirmation in hand and enough money saved to stay an extra night. Nice. Device Bridging Solution Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a household sharing the same IP. Combine this service with behavioral data to target ads to bridged devices including desktops, tablets and smartphones. Example Saturday, August 3, 13
  • 12. phunware.com 12 Multi-View Built for Todays Consumer Enhanced Awareness Capitalize on the increasing trend of multiple digital devices within the same household. Turn mobile snacking into desktop conversions! Capture the branding and direct response value of cross- channel consumer access by optimizing their cross-device experience. Improved ROI No Integration Create campaigns that mitigate desktop duplication by integrating desktop and mobile ad buys so that each benefits and influences the other. Via 3rd party technology, Multi-View is accomplished through a zero-integration ad operations approach of pixel tag placement and ad tag trafficking. Increased Reach Simple Process Over 1 Billion “bridged” devices globally and 75% coverage of U.S. households. Once devices are bridged, ads can be targeted even when outside the home. Desktop campaigns launch after a 7-day seeding period via the mobile campaign. Fully Privacy Compliant ensuring no device fingerprinting or use of PII. Unlimited Opportunity Turn Data Into Strategy Unlimited devices. Unlimited segmentation. Target, reach and monetize your customers at the right time, with the right message, no matter where they are. Real-time campaign optimization by browser, time of day and media channels allows for focused spend on individuals and households that are engaging with your advertisement. Benefits Saturday, August 3, 13
  • 13. phunware.com • Market leader in hyper-local solutions • Full service brand / agency / performance • Top tier direct premium inventory Why Work with TapIt! by Phunware? 13 Saturday, August 3, 13
  • 14. phunware.com • Drive ticket sales • Promote test drives and new model releases • Coupon campaigning and click-to-call • Ads notify users within 10 feet of their location Hyper-Local Focused Platform 14 Saturday, August 3, 13
  • 15. phunware.com • Impression tracking • Click tracking • Engagement tracking • Conversion tracking • A/B Testing and optimization • Post click analytics and metrics • Multiple third party tracking & analytic integrations World Class Analytics & Tracking 15 Saturday, August 3, 13
  • 16. phunware.com • Proprietary decisioning engine for maximum optimization • Patent pending hyper-local geo-fencing with precise user tracking • Best in breed audience targeting • Proprietary multiple point analytics tool for maximum KPI measurement • Methodically built campaign strategies Our Differentiators 16 Saturday, August 3, 13