SlideShare a Scribd company logo
1 of 80
Download to read offline
Top
Non-Profits
Social Media
Report
Oct 01 2015 - Dec 31 2015
Top Non-Profit Brands: Social Media Report
This report looks at how the Top Non-
Profit Brands performed on social media
between October 1st – December 31st,
2015.
Key Findings
Among the 9 non-profits, PETA (People for the Ethical Treatment of
Animals) was engaging best with their Fans.
With a growth rate of 8.4%, World Health Organization (WHO) enjoyed the
highest Fan Growth Rate among the 9 non-profits.
Among the 9 non-profits, UNICEF posted the most “non brand related”
content on their wall.
24,646 new Posts were written across these 9 ‘brand walls’. That’s an
average of 29.4 Posts per day.
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Analysis of UNICEF Facebook Page
Oct 01, 2015 - Dec 31, 2015
Unicef had the largest fan base of 5,707,417 while World Health Organization showed the highest fan growth of 8.35%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Growth%
Number of Fans
humanrightscampaign American Cancer Society World Health Organization
WWF PETA (People for the Ethical Treatment o American Heart Association
Make-A-Wish America Greenpeace International unicef
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Portugal United States Countries < 2% Mexico Argentina Brazil Other Countries Germany Italy India
Fans - Geography
PETA (People for the Ethical Treatment of Animals) had the highest PTAT of 8.45% as a percentage of its average
number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
humanrightscampaign World Health Organization American Cancer Society
WWF PETA (People for the Ethical Treatment o American Heart Association
Make-A-Wish America Greenpeace International unicef
Conversations
Human Rights Campaign published the greatest number of posts (480). PETA (People for the Ethical Treatment of
Animals) had the highest average engagement, with a score of 964.
0 100 200 300 400 500 600
0 200 400 600 800 1000 1200
humanrightsca
mpaign
American
Cancer Society
World Health
Organization
WWF
PETA (People
for the…
American
Heart…
Make-A-Wish
America
Greenpeace
International
unicef
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
PETA (People for the Ethical Treatment of Animals) received the most number of Likes (2,679,329), PETA also got the
most number of Comments (412,521) and PETA had the most number of Shares (1,404,725).
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
humanrightscampaign
World Health Organization
American Cancer Society
WWF
PETA (People for the Ethical Treatment o
American Heart Association
Greenpeace International
Make-A-Wish America
unicef
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts
PETA
29-DEC-15, TUE 1:00PM
This year, streets around the world saw
how animals die for Hermès like never
before.
The reaction ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 33,006 1,164 11,594 Positive
Greenpeace International
24-DEC-15, THU 9:11AM
Little kids everywhere need you to
keep Santa's home safe.
https://www.savethearctic.org/
PETA
23-DEC-15, WED 8:20AM
Her first #Christmas was nothing but love
& joy…
What happens to her next is
heartbreaking but com ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 24,053 212 7,528 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 19,375 1,686 25,108 Positive
Most Engaging Brand Posts
PETA
22-DEC-15, TUE 1:18PM
BREAKING: An orca has just died at
SeaWorld San Antonio.
Unna is the 38th orca used by SeaWorld to
..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 26,285 5,000 12,946 Positive
PETA
22-DEC-15, TUE 9:46AM
BREAKING: Young tiger relentlessly
beaten by Hollywood tiger trainer.
http://peta.vg/1on2
The whip ..
PETA
19-DEC-15, SAT 1:00PM
These companies got called out in 2015
for testing on animals.
SHARE so that no one buys from them ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 11,359 8,929 28,726 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 11,836 2,010 19,425 Positive
Greenpeace International's Facebook Page saw the highest number of Fan posts (5,725).
0 1000 2000 3000 4000 5000 6000 7000
humanrightscampaign
American Cancer Society
World Health Organization
WWF
PETA (People for the Ethical Treatment o
American Heart Association
Make-A-Wish America
Greenpeace International
unicef
Number of Fan Posts
Fan Posts
Make-A-Wish America received the highest percentage of Positive Sentiment (59.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
humanrightscampaign
American Cancer Society
WWF
American Heart Association
Make-A-Wish America
Greenpeace International
Negative Neutral Positive
Sentiment Analysis
American Cancer Society responded to the highest percentage of Fan posts (3.20%).
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International
Brand Responses
Human Rights Campaign published the most with 480 posts, among the brands in "Competitors" Group.
11%
13%
6%
10%
6%16%
14%
20%
4%
American Heart Association Make-A-Wish America American Cancer Society
unicef WWF Greenpeace International
PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization
Share Of Voice – Volume of Posts
PETA (People for the Ethical Treatment of Animals) received the largest volume of Likes (2,679,329), among
the brands in "Competitors" Group.
2%
6%
2%
28%
9%
14%
30%
7%
2%
American Heart Association Make-A-Wish America American Cancer Society
unicef WWF Greenpeace International
PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization
Share Of Voice – Likes
PETA (People for the Ethical Treatment of Animals) received the largest volume of Comments (412,521),
among the brands in "Competitors" Group.
1%2% 1%
8% 2%
6%
74%
4%
2%
American Heart Association Make-A-Wish America American Cancer Society
unicef WWF Greenpeace International
PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization
Share Of Voice – Comments
PETA (People for the Ethical Treatment of Animals) received the largest volume of Shares (1,404,725), among
the brands in "Competitors" Group.
2% 1%
2%
17%
4%
14%
53%
3%
4%
American Heart Association Make-A-Wish America American Cancer Society
unicef WWF Greenpeace International
PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization
Share Of Voice – Shares
During this time period, Lung Cancer Awareness Month was the most engaging run by American Cancer Society. Human
Rights Campaign published the most (70) in its #Election2014 campaign.
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600
#Election2014(humanri…
Lung Cancer…
NO DATA(World Health…
NO DATA(WWF)
NO DATA(PETA…
NO DATA(American…
NO DATA(Make-A-…
NO DATA(Greenpeace…
#FightUnfair(unicef)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Analysis of
PETA’s
(People for the Ethical Treatment of Animals)
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,662,115 196,791 5.68%
United
States
Mostly Older, Male and
Attached.
PETA (People for the Ethical
Treatment of Animals)
Engagement Score Total Fan Posts
964 0
Total Posts Brand Response Rate
326 0%
Total Likes Avg. Reply Time
2,679,329 0 sec
Total Comments General Sentiment
412,521 NO User Post For
TimePeriod
Total Shares
1,404,725
BRAND POSTS FAN POSTS
Brand Overview
3,350K
3,400K
3,450K
3,500K
3,550K
3,600K
3,650K
3,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,662,115
New Fans
196,791
Engagement
0
250
500
750
1,000
1,250
PETA (People for the Ethical Treatment of Animals) had an average engagement score of 964 and a highest of 1000.
Community Analysis
PETA (People for the Ethical Treatment of Animals) fans
are mostly Older, Male and Attached.
PETA (People for the Ethical Treatment of Animals) fans
are largely from United States followed by India.
Fan Demographics Distribution of Fans
69%
31%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
India
United Kingdom
Mexico
Canada
Philippines
Germany
Australia
Brazil
Japan
0
1
2
3
4
5
6
7
8
9
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
animals 56
one 39
people 28
vegan 25
year 22
93%
7%
Brand Participation Brand Non Participation
97%
1% 2%
Posititve Negative Neutral
Brand Posts - Engagement
PETA (People for the Ethical Treatment of Animals)
responded to 304 conversations generated by the 326
Posts they published.
PETA (People for the Ethical Treatment of Animals)
receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
29-DEC-15, TUE 1:00PM
This year, streets around the world saw
how animals die for Hermès like never
before.
The reaction ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 33,006 1,164 11,594 Positive
23-DEC-15, WED 8:20AM
Her first #Christmas was nothing but love
& joy…
What happens to her next is heartbreaking
but com ..
22-DEC-15, TUE 1:18PM
BREAKING: An orca has just died at
SeaWorld San Antonio.
Unna is the 38th orca used by SeaWorld
to ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 19,375 1,686 25,108 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 26,285 5,000 12,946 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 200 400 600 800 1,000 1,200
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Human Rights Campaign
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,328,344 25,496 1.11%
United
States
Mostly Older, Female and
Attached.
Human Rights Campaign
Engagement Score Total Fan Posts
235 4,280
Total Posts Brand Response Rate
480 0.07%
Total Likes Avg. Reply Time
627,833 5 days, 14 hrs, 17 mins
Total Comments General Sentiment
22,398 Positive
Total Shares
84,856
BRAND POSTS FAN POSTS
Brand Overview
2,290K
2,295K
2,300K
2,305K
2,310K
2,315K
2,320K
2,325K
2,330K
2,335K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,328,344
New Fans
25,496
Engagement
0
250
500
750
1,000
1,250
Human Rights Campaign had an average engagement score of 235 and a highest of 1000.
Community Analysis
Human Rights Campaign fans are mostly Older, Female
and Attached.
Human Rights Campaign fans are largely from United
States followed by United Kingdom.
Fan Demographics Distribution of Fans
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
0K 500K 1,000K 1,500K 2,000K
United States
United Kingdom
India
Canada
Australia
Philippines
Pakistan
Germany
Mexico
Singapore
0
2
4
6
8
10
12
14
16
18
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
HRC 105
people 87
Read 82
support 71
Equality 63
2%
98%
Brand Participation Brand Non Participation
68%
5%
27%
Posititve Negative Neutral
Brand Posts - Engagement
Human Rights Campaign responded to 8 conversations
generated by the 480 Posts they published.
Human Rights Campaign receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
27-NOV-15, FRI 9:01AM
Today, we honor LGBT hero Harvey
Milk, who was assassinated 37 years
ago today.
Read more: http://j ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 23,164 322 7,489 Positive
16-NOV-15, MON 12:39PM
Congratulations Ireland! #MarriageEquality
begins today on the Emerald Isle.
Read more: http://www ..
09-DEC-15, WED 11:56AM
On Instagram? Follow
@HumanRightsCampaign
(http://instagram.com/humanrightscampaign)
Snap a photo t ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 41,513 463 4,938 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
988 39,573 388 1,374 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 50 100 150 200 250 300 350 400
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80 100 120
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Rights Campaign
Human Rights
3582
Rachel Maddow Show 822
United Nations 747
PFLAG National 706
Amnesty International
USA
671
User Posts
0
20
40
60
80
100
120
140
160
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative
Human Rights Campaign responded to 3 conversations
generated by the 4,280 Posts fans published.
Human Rights Campaign appears to participate more
when Fan conversations have greater positive vibes than
negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
50%
10%
40%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1
0 1
#Election2014
Join the fight to
advance LGBT
equality—everywhere
National #ComingOut
Day
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 200 400 600
#Election2014
Join the fight to
advance LGBT
equality—everywhere
National #ComingOut
Day
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
American Heart Association
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
765,612 31,242 4.25%
United
States
American Heart Association
Engagement Score Total Fan Posts
453 2,261
Total Posts Brand Response Rate
268 0.66%
Total Likes Avg. Reply Time
145,335 13 hrs, 58 mins
Total Comments General Sentiment
3,696 Neutral
Total Shares
64,600
BRAND POSTS FAN POSTS
Brand Overview
715K
720K
725K
730K
735K
740K
745K
750K
755K
760K
765K
770K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
765,612
New Fans
31,242
Engagement
0
250
500
750
1,000
American Heart Association had an average engagement score of 453 and a highest of 948.
Community Analysis
American Heart Association fans are largely from United States followed by Mexico.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
United States
Mexico
India
Brazil
Egypt
Pakistan
Philippines
Thailand
Saudi Arabia
0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
heart disease 25
heart 22
life 20
healthy 19
important 15
14%
86%
Brand Participation Brand Non Participation
79%
7%
14%
Posititve Negative Neutral
Brand Posts - Engagement
American Heart Association responded to 38
conversations generated by the 268 Posts they
published.
American Heart Association receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
24-NOV-15, TUE 9:12AM
According to a study conducted by
BMC Medicine, moderate coffee
consumption has been associated with
..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 3,762 270 3,443 Positive
26-OCT-15, MON 9:12AM
#MotivationMonday
21-DEC-15, MON 12:09PM
It’s National Look on the Bright Side
Day! What are you going to do to
celebrate?
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 4,673 61 2,865 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
998 2,581 35 3,007 Uncategorized
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140 160
0 100 200 300 400 500 600
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
American Heart
Association
1969
post 464
steps 173
heart disease 170
money 154
User Posts
0
20
40
60
80
100
120
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative
American Heart Association responded to 15
conversations generated by the 2,261 Posts fans
published.
American Heart Association appears to participate more
when Fan conversations have greater positive vibes than
negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
35%
4%
61%
Posititve Negative Neutral
Analysis of
World Health Organization
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,630,781 202,714 8.35% Worldwide Not Available
World Health Organization
Engagement Score Total Fan Posts
709 0
Total Posts Brand Response Rate
86 0%
Total Likes Avg. Reply Time
226,979 0 sec
Total Comments General Sentiment
8,945 NO User Post For
TimePeriod
Total Shares
112,620
BRAND POSTS FAN POSTS
Brand Overview
2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
2,650K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,630,781
New Fans
202,714
Engagement
0
250
500
750
1,000
1,250
World Health Organization had an average engagement score of 709 and a highest of 997.
Community Analysis
Unmetric could not retrieve Demographic Profile Data for
this brand.
World Health Organization fans are largely from India
followed by United States.
Fan Demographics Distribution of Fans
0%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 100K 200K 300K 400K 500K 600K
India
United States
Pakistan
Egypt
Bangladesh
Philippines
Nigeria
Nepal
Myanmar
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
year 24
country 17
people 16
disease 12
health 11
14%
86%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
World Health Organization responded to 12
conversations generated by the 86 Posts they published.
World Health Organization receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
11-NOV-15, WED 3:14PM
What are the causes of
#AntibioticResistance?
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 10,369 255 11,765 Positive
19-NOV-15, THU 8:31AM
#AntibioticResistance: How it spreads
18-NOV-15, WED 11:18AM
#AntibioticResistance: IMPORTANT:
#Antibiotics don't cure viruses like
colds and flu.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 8,738 178 8,860 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
997 6,039 267 7,069 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
WWF
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,595,601 108,885 4.38% Worldwide
Mostly Young, Female and
Attached.
WWF
Engagement Score Total Fan Posts
651 3,279
Total Posts Brand Response Rate
138 0.03%
Total Likes Avg. Reply Time
796,457 2 days, 14 hrs, 51 mins
Total Comments General Sentiment
12,316 Neutral
Total Shares
107,357
BRAND POSTS FAN POSTS
Brand Overview
2,420K
2,440K
2,460K
2,480K
2,500K
2,520K
2,540K
2,560K
2,580K
2,600K
2,620K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,595,601
New Fans
108,885
Engagement
0
250
500
750
1,000
1,250
WWF had an average engagement score of 651 and a highest of 1000.
Community Analysis
WWF fans are mostly Young, Female and Attached. WWF fans are largely from United States followed by Italy.
Fan Demographics Distribution of Fans
29%
71%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K 350K
United States
Italy
France
United Kingdom
India
Germany
Indonesia
Canada
Brazil
0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
world 31
future 24
climate change 21
WWF 17
ocean 17
0%
100%
Brand Participation Brand Non Participation
98%
1%1%
Posititve Negative Neutral
Brand Posts - Engagement
WWF responded to 0 conversations generated by the 138
Posts they published.
WWF receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
04-OCT-15, SUN 4:45AM
Happy World Animal Day!
Help us build a future in which humans
live in harmony with nature → http:/ ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 35,333 319 13,252 Positive
11-DEC-15, FRI 5:45AM
WWF #PicoftheWeek: Bengal tiger with
cubs in water, India
Did you know… Tigers have fewer teeth
tha ..
02-OCT-15, FRI 5:31AM
It’s World Animal Day on 4 October
and we're counting down some of the
animals most in need of our h ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
995 28,348 362 4,212 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
990 24,360 312 3,412 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
WWF 2048
Greenpeace 297
Animal 274
WWF WWF 189
occupy 155
User Posts
0
20
40
60
80
100
120
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative
WWF responded to 1 conversations generated by the
3,279 Posts fans published.
WWF appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
17%
11%
72%
Posititve Negative Neutral
Generate Your Own Social Media Report
This report was generated entirely
by the Unmetric Reporting Engine.
Create Your Free
Social Media Report Now
Generate Your Own Social Media Report
Thanks!
Please contact us at
NotJustNumbers@unmetric.com
for more information.

More Related Content

What's hot

ecoAmerica 2018 American Climate Perspectives Mid-Year Summary
ecoAmerica 2018 American Climate Perspectives Mid-Year SummaryecoAmerica 2018 American Climate Perspectives Mid-Year Summary
ecoAmerica 2018 American Climate Perspectives Mid-Year SummaryecoAmerica
 
Medwiser Presentation
Medwiser PresentationMedwiser Presentation
Medwiser Presentationguest97dccf7
 
Key environmental concerns by nation: Ipsos
Key environmental concerns by nation: IpsosKey environmental concerns by nation: Ipsos
Key environmental concerns by nation: IpsosIpsos UK
 
American Climate Perspectives 2017 Annual Summary
American Climate Perspectives 2017 Annual SummaryAmerican Climate Perspectives 2017 Annual Summary
American Climate Perspectives 2017 Annual SummaryecoAmerica
 
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...Natalie Kobayashi
 
2015 March CGI Newsletter
2015 March CGI Newsletter2015 March CGI Newsletter
2015 March CGI NewsletterDr. Chris Stout
 
ShareThis Midterm Elections_2014
ShareThis Midterm Elections_2014ShareThis Midterm Elections_2014
ShareThis Midterm Elections_2014ShareThis
 
American Climate Metrics Survey 2017: Chicago
American Climate Metrics Survey 2017: ChicagoAmerican Climate Metrics Survey 2017: Chicago
American Climate Metrics Survey 2017: ChicagoecoAmerica
 
American Climate Metrics Survey 2016: NYC
American Climate Metrics Survey 2016: NYCAmerican Climate Metrics Survey 2016: NYC
American Climate Metrics Survey 2016: NYCecoAmerica
 
Final Presentation
Final PresentationFinal Presentation
Final PresentationsAlEH ASad
 
American Climate Metrics National 2016: United States
American Climate Metrics National 2016: United StatesAmerican Climate Metrics National 2016: United States
American Climate Metrics National 2016: United StatesecoAmerica
 
Effective Altruism workshop_Hillebrandt
Effective Altruism workshop_HillebrandtEffective Altruism workshop_Hillebrandt
Effective Altruism workshop_Hillebrandtlabtogether2016
 
American Climate Metrics Survey 2016: Salt Lake City
American Climate Metrics Survey 2016: Salt Lake CityAmerican Climate Metrics Survey 2016: Salt Lake City
American Climate Metrics Survey 2016: Salt Lake CityecoAmerica
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity CrowdfundingGrace Kim
 
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"Sophie Theis
 
Bill & Melinda Gates foundation - Ken Duncan
Bill & Melinda Gates foundation - Ken DuncanBill & Melinda Gates foundation - Ken Duncan
Bill & Melinda Gates foundation - Ken Duncanbluesquare
 
Measuring employment and consumption in household surveys: Reflections from t...
Measuring employment and consumption in household surveys: Reflections from t...Measuring employment and consumption in household surveys: Reflections from t...
Measuring employment and consumption in household surveys: Reflections from t...IFPRI-PIM
 

What's hot (17)

ecoAmerica 2018 American Climate Perspectives Mid-Year Summary
ecoAmerica 2018 American Climate Perspectives Mid-Year SummaryecoAmerica 2018 American Climate Perspectives Mid-Year Summary
ecoAmerica 2018 American Climate Perspectives Mid-Year Summary
 
Medwiser Presentation
Medwiser PresentationMedwiser Presentation
Medwiser Presentation
 
Key environmental concerns by nation: Ipsos
Key environmental concerns by nation: IpsosKey environmental concerns by nation: Ipsos
Key environmental concerns by nation: Ipsos
 
American Climate Perspectives 2017 Annual Summary
American Climate Perspectives 2017 Annual SummaryAmerican Climate Perspectives 2017 Annual Summary
American Climate Perspectives 2017 Annual Summary
 
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...
American Support for Climate Solutions - ecoAmerica & Lake Research Partners,...
 
2015 March CGI Newsletter
2015 March CGI Newsletter2015 March CGI Newsletter
2015 March CGI Newsletter
 
ShareThis Midterm Elections_2014
ShareThis Midterm Elections_2014ShareThis Midterm Elections_2014
ShareThis Midterm Elections_2014
 
American Climate Metrics Survey 2017: Chicago
American Climate Metrics Survey 2017: ChicagoAmerican Climate Metrics Survey 2017: Chicago
American Climate Metrics Survey 2017: Chicago
 
American Climate Metrics Survey 2016: NYC
American Climate Metrics Survey 2016: NYCAmerican Climate Metrics Survey 2016: NYC
American Climate Metrics Survey 2016: NYC
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
American Climate Metrics National 2016: United States
American Climate Metrics National 2016: United StatesAmerican Climate Metrics National 2016: United States
American Climate Metrics National 2016: United States
 
Effective Altruism workshop_Hillebrandt
Effective Altruism workshop_HillebrandtEffective Altruism workshop_Hillebrandt
Effective Altruism workshop_Hillebrandt
 
American Climate Metrics Survey 2016: Salt Lake City
American Climate Metrics Survey 2016: Salt Lake CityAmerican Climate Metrics Survey 2016: Salt Lake City
American Climate Metrics Survey 2016: Salt Lake City
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity Crowdfunding
 
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"
Gender, Agriculture, and the Environment: From "Zombie Facts to Evidence"
 
Bill & Melinda Gates foundation - Ken Duncan
Bill & Melinda Gates foundation - Ken DuncanBill & Melinda Gates foundation - Ken Duncan
Bill & Melinda Gates foundation - Ken Duncan
 
Measuring employment and consumption in household surveys: Reflections from t...
Measuring employment and consumption in household surveys: Reflections from t...Measuring employment and consumption in household surveys: Reflections from t...
Measuring employment and consumption in household surveys: Reflections from t...
 

Similar to Top Non Profits On Social Media Q4 2015

Short study of PETA's communication
Short study of PETA's communicationShort study of PETA's communication
Short study of PETA's communicationMadelineEngland3
 
Pharmaceutical Brands Social Media Comparison Q4 2015
Pharmaceutical Brands Social Media Comparison Q4 2015Pharmaceutical Brands Social Media Comparison Q4 2015
Pharmaceutical Brands Social Media Comparison Q4 2015Unmetric
 
Burson-Marsteller DC Advocacy Groups Social Media Study Final
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller DC Advocacy Groups Social Media Study Final
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
 
NEAVS_2015_Annual_Report_Online
NEAVS_2015_Annual_Report_OnlineNEAVS_2015_Annual_Report_Online
NEAVS_2015_Annual_Report_OnlineNancy Finn
 
Complete presentation april 2010
Complete presentation   april 2010Complete presentation   april 2010
Complete presentation april 2010Justin Yates
 
American cancer society presentation
American cancer society presentationAmerican cancer society presentation
American cancer society presentationTarra Myers
 
Final Human Benefits September Pet Ins Month
Final Human Benefits September Pet Ins MonthFinal Human Benefits September Pet Ins Month
Final Human Benefits September Pet Ins MonthLoran Hickton
 
Mary woolley preseatation from research australia conference
Mary woolley  preseatation from research australia conferenceMary woolley  preseatation from research australia conference
Mary woolley preseatation from research australia conferenceClubmelbourne
 
Mary woolley presentation from research australia conference
Mary woolley  presentation from research australia conferenceMary woolley  presentation from research australia conference
Mary woolley presentation from research australia conferenceClubmelbourne
 
Mary woolley presentation from research australia conference
Mary woolley  presentation from research australia conferenceMary woolley  presentation from research australia conference
Mary woolley presentation from research australia conferenceClubmelbourne
 
The Problem Of Needle Exchange Programs
The Problem Of Needle Exchange ProgramsThe Problem Of Needle Exchange Programs
The Problem Of Needle Exchange ProgramsElizabeth Jenkins
 
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015Adam Ford
 
#Fitspo: How Wellness is Disrupting Brands
#Fitspo: How Wellness is Disrupting Brands#Fitspo: How Wellness is Disrupting Brands
#Fitspo: How Wellness is Disrupting BrandsWomen's Marketing, Inc.
 
Peta Mission Statement
Peta Mission StatementPeta Mission Statement
Peta Mission StatementSandra Willey
 
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...John Blue
 

Similar to Top Non Profits On Social Media Q4 2015 (20)

Short study of PETA's communication
Short study of PETA's communicationShort study of PETA's communication
Short study of PETA's communication
 
Pharmaceutical Brands Social Media Comparison Q4 2015
Pharmaceutical Brands Social Media Comparison Q4 2015Pharmaceutical Brands Social Media Comparison Q4 2015
Pharmaceutical Brands Social Media Comparison Q4 2015
 
Burson-Marsteller DC Advocacy Groups Social Media Study Final
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller DC Advocacy Groups Social Media Study Final
Burson-Marsteller DC Advocacy Groups Social Media Study Final
 
NEAVS_2015_Annual_Report_Online
NEAVS_2015_Annual_Report_OnlineNEAVS_2015_Annual_Report_Online
NEAVS_2015_Annual_Report_Online
 
Client Factfile
Client FactfileClient Factfile
Client Factfile
 
Client factfile
Client factfileClient factfile
Client factfile
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
 
Complete presentation april 2010
Complete presentation   april 2010Complete presentation   april 2010
Complete presentation april 2010
 
American cancer society presentation
American cancer society presentationAmerican cancer society presentation
American cancer society presentation
 
Final Human Benefits September Pet Ins Month
Final Human Benefits September Pet Ins MonthFinal Human Benefits September Pet Ins Month
Final Human Benefits September Pet Ins Month
 
Mary woolley preseatation from research australia conference
Mary woolley  preseatation from research australia conferenceMary woolley  preseatation from research australia conference
Mary woolley preseatation from research australia conference
 
Mary woolley presentation from research australia conference
Mary woolley  presentation from research australia conferenceMary woolley  presentation from research australia conference
Mary woolley presentation from research australia conference
 
Mary woolley presentation from research australia conference
Mary woolley  presentation from research australia conferenceMary woolley  presentation from research australia conference
Mary woolley presentation from research australia conference
 
The Problem Of Needle Exchange Programs
The Problem Of Needle Exchange ProgramsThe Problem Of Needle Exchange Programs
The Problem Of Needle Exchange Programs
 
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015
Alexis Carlier - Animal Charity Evaluation - EA Global Melbourne 2015
 
Use of social networks for innovation in health
Use of social networks for innovation in healthUse of social networks for innovation in health
Use of social networks for innovation in health
 
Social actions
Social actionsSocial actions
Social actions
 
#Fitspo: How Wellness is Disrupting Brands
#Fitspo: How Wellness is Disrupting Brands#Fitspo: How Wellness is Disrupting Brands
#Fitspo: How Wellness is Disrupting Brands
 
Peta Mission Statement
Peta Mission StatementPeta Mission Statement
Peta Mission Statement
 
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...
Leah Beyer - Key Issues Update: Changes in the Conversation on Antibiotic Use...
 

More from Unmetric

Social Media Report - American Banks 1st January - 30th June, 2017
Social Media Report - American Banks 1st January - 30th June, 2017Social Media Report - American Banks 1st January - 30th June, 2017
Social Media Report - American Banks 1st January - 30th June, 2017Unmetric
 
Social Media Report - Retail Brands January 1st - September 30th, 2017
Social Media Report - Retail Brands January 1st - September 30th, 2017Social Media Report - Retail Brands January 1st - September 30th, 2017
Social Media Report - Retail Brands January 1st - September 30th, 2017Unmetric
 
How Sportswear Brands Engage Customers During Holiday Season
How Sportswear Brands Engage Customers During Holiday SeasonHow Sportswear Brands Engage Customers During Holiday Season
How Sportswear Brands Engage Customers During Holiday SeasonUnmetric
 
Social Media Report - South African Insurance Brands January 1st - June 30th ...
Social Media Report - South African Insurance Brands January 1st - June 30th ...Social Media Report - South African Insurance Brands January 1st - June 30th ...
Social Media Report - South African Insurance Brands January 1st - June 30th ...Unmetric
 
Social Media Report - Personal Care January 1st - May 31st 2017
Social Media Report - Personal Care January 1st - May 31st 2017Social Media Report - Personal Care January 1st - May 31st 2017
Social Media Report - Personal Care January 1st - May 31st 2017Unmetric
 
Social Media Report - Home Care January 1st - May 31st 2017
Social Media Report - Home Care January 1st - May 31st 2017Social Media Report - Home Care January 1st - May 31st 2017
Social Media Report - Home Care January 1st - May 31st 2017Unmetric
 
Social Media Report - North American Airlines January 1st - March 31st 2017
Social Media Report - North American Airlines January 1st - March 31st 2017Social Media Report - North American Airlines January 1st - March 31st 2017
Social Media Report - North American Airlines January 1st - March 31st 2017Unmetric
 
Social Media Report - QSR Brands (India) January 1st - December 31st 2016
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Social Media Report - QSR Brands (India) January 1st - December 31st 2016
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Unmetric
 
Social media report - Automobile Brands January 1st - December 31st 2016
Social media report  - Automobile Brands January 1st - December 31st 2016Social media report  - Automobile Brands January 1st - December 31st 2016
Social media report - Automobile Brands January 1st - December 31st 2016Unmetric
 
Social Media Report - Pharmaceutical Companies 2016
Social Media Report - Pharmaceutical Companies 2016Social Media Report - Pharmaceutical Companies 2016
Social Media Report - Pharmaceutical Companies 2016Unmetric
 
Social Media Report - Adventure Sport Brands October - November 2016
Social Media Report - Adventure Sport Brands October - November 2016Social Media Report - Adventure Sport Brands October - November 2016
Social Media Report - Adventure Sport Brands October - November 2016Unmetric
 
Social Media Report - Sports Channels (India) October - November 2016
Social Media Report - Sports Channels (India) October - November 2016Social Media Report - Sports Channels (India) October - November 2016
Social Media Report - Sports Channels (India) October - November 2016Unmetric
 
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016Unmetric
 
Social Media Report - Household Cleaning Products October-November 2016
Social Media Report - Household Cleaning Products October-November 2016Social Media Report - Household Cleaning Products October-November 2016
Social Media Report - Household Cleaning Products October-November 2016Unmetric
 
Social Media Report - Brokerage Houses (India) September - October 2016
Social Media Report - Brokerage Houses (India) September - October 2016Social Media Report - Brokerage Houses (India) September - October 2016
Social Media Report - Brokerage Houses (India) September - October 2016Unmetric
 
Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016Unmetric
 
Social Media Report - Money Transfer Brands September - October 2016
Social Media Report - Money Transfer Brands September - October 2016Social Media Report - Money Transfer Brands September - October 2016
Social Media Report - Money Transfer Brands September - October 2016Unmetric
 
Social Media Report - Big 5 Canadian Banks September - October 2016
Social Media Report - Big 5 Canadian Banks September - October 2016Social Media Report - Big 5 Canadian Banks September - October 2016
Social Media Report - Big 5 Canadian Banks September - October 2016Unmetric
 
Social Media Report - Online Travel Agencies (India) September - October 2016
Social Media Report - Online Travel Agencies (India) September - October 2016Social Media Report - Online Travel Agencies (India) September - October 2016
Social Media Report - Online Travel Agencies (India) September - October 2016Unmetric
 
Social Media Report - Snack Brands - Chips (India) September - October 2016
Social Media Report - Snack Brands - Chips (India) September - October 2016Social Media Report - Snack Brands - Chips (India) September - October 2016
Social Media Report - Snack Brands - Chips (India) September - October 2016Unmetric
 

More from Unmetric (20)

Social Media Report - American Banks 1st January - 30th June, 2017
Social Media Report - American Banks 1st January - 30th June, 2017Social Media Report - American Banks 1st January - 30th June, 2017
Social Media Report - American Banks 1st January - 30th June, 2017
 
Social Media Report - Retail Brands January 1st - September 30th, 2017
Social Media Report - Retail Brands January 1st - September 30th, 2017Social Media Report - Retail Brands January 1st - September 30th, 2017
Social Media Report - Retail Brands January 1st - September 30th, 2017
 
How Sportswear Brands Engage Customers During Holiday Season
How Sportswear Brands Engage Customers During Holiday SeasonHow Sportswear Brands Engage Customers During Holiday Season
How Sportswear Brands Engage Customers During Holiday Season
 
Social Media Report - South African Insurance Brands January 1st - June 30th ...
Social Media Report - South African Insurance Brands January 1st - June 30th ...Social Media Report - South African Insurance Brands January 1st - June 30th ...
Social Media Report - South African Insurance Brands January 1st - June 30th ...
 
Social Media Report - Personal Care January 1st - May 31st 2017
Social Media Report - Personal Care January 1st - May 31st 2017Social Media Report - Personal Care January 1st - May 31st 2017
Social Media Report - Personal Care January 1st - May 31st 2017
 
Social Media Report - Home Care January 1st - May 31st 2017
Social Media Report - Home Care January 1st - May 31st 2017Social Media Report - Home Care January 1st - May 31st 2017
Social Media Report - Home Care January 1st - May 31st 2017
 
Social Media Report - North American Airlines January 1st - March 31st 2017
Social Media Report - North American Airlines January 1st - March 31st 2017Social Media Report - North American Airlines January 1st - March 31st 2017
Social Media Report - North American Airlines January 1st - March 31st 2017
 
Social Media Report - QSR Brands (India) January 1st - December 31st 2016
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Social Media Report - QSR Brands (India) January 1st - December 31st 2016
Social Media Report - QSR Brands (India) January 1st - December 31st 2016
 
Social media report - Automobile Brands January 1st - December 31st 2016
Social media report  - Automobile Brands January 1st - December 31st 2016Social media report  - Automobile Brands January 1st - December 31st 2016
Social media report - Automobile Brands January 1st - December 31st 2016
 
Social Media Report - Pharmaceutical Companies 2016
Social Media Report - Pharmaceutical Companies 2016Social Media Report - Pharmaceutical Companies 2016
Social Media Report - Pharmaceutical Companies 2016
 
Social Media Report - Adventure Sport Brands October - November 2016
Social Media Report - Adventure Sport Brands October - November 2016Social Media Report - Adventure Sport Brands October - November 2016
Social Media Report - Adventure Sport Brands October - November 2016
 
Social Media Report - Sports Channels (India) October - November 2016
Social Media Report - Sports Channels (India) October - November 2016Social Media Report - Sports Channels (India) October - November 2016
Social Media Report - Sports Channels (India) October - November 2016
 
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016
Social Media Report - Newspaper Brands (India) October 1st - November 30th 2016
 
Social Media Report - Household Cleaning Products October-November 2016
Social Media Report - Household Cleaning Products October-November 2016Social Media Report - Household Cleaning Products October-November 2016
Social Media Report - Household Cleaning Products October-November 2016
 
Social Media Report - Brokerage Houses (India) September - October 2016
Social Media Report - Brokerage Houses (India) September - October 2016Social Media Report - Brokerage Houses (India) September - October 2016
Social Media Report - Brokerage Houses (India) September - October 2016
 
Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016
 
Social Media Report - Money Transfer Brands September - October 2016
Social Media Report - Money Transfer Brands September - October 2016Social Media Report - Money Transfer Brands September - October 2016
Social Media Report - Money Transfer Brands September - October 2016
 
Social Media Report - Big 5 Canadian Banks September - October 2016
Social Media Report - Big 5 Canadian Banks September - October 2016Social Media Report - Big 5 Canadian Banks September - October 2016
Social Media Report - Big 5 Canadian Banks September - October 2016
 
Social Media Report - Online Travel Agencies (India) September - October 2016
Social Media Report - Online Travel Agencies (India) September - October 2016Social Media Report - Online Travel Agencies (India) September - October 2016
Social Media Report - Online Travel Agencies (India) September - October 2016
 
Social Media Report - Snack Brands - Chips (India) September - October 2016
Social Media Report - Snack Brands - Chips (India) September - October 2016Social Media Report - Snack Brands - Chips (India) September - October 2016
Social Media Report - Snack Brands - Chips (India) September - October 2016
 

Recently uploaded

Water can create peace or spark conflict.
Water can create peace or spark conflict.Water can create peace or spark conflict.
Water can create peace or spark conflict.Christina Parmionova
 
Managing Planning and Development of Citie- 26-2-24.docx
Managing Planning and  Development of  Citie-  26-2-24.docxManaging Planning and  Development of  Citie-  26-2-24.docx
Managing Planning and Development of Citie- 26-2-24.docxJIT KUMAR GUPTA
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for childrenSERUDS INDIA
 
Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Christina Parmionova
 
Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Christina Parmionova
 
Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.ahcitycouncil
 
Item # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM MinutesItem # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM Minutesahcitycouncil
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17JSchaus & Associates
 
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECDregions
 
2024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 162024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 16JSchaus & Associates
 
Children who live with Grandparents are really lucky
Children who live with Grandparents are really luckyChildren who live with Grandparents are really lucky
Children who live with Grandparents are really luckySERUDS INDIA
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpointahcitycouncil
 
Leveraging Water for Peace - World Water Day 2024
Leveraging Water for Peace - World Water Day 2024Leveraging Water for Peace - World Water Day 2024
Leveraging Water for Peace - World Water Day 2024Christina Parmionova
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportEnergy for One World
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...Congressional Budget Office
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptxAllidaacLuap
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...ResolutionFoundation
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationStephen Abram
 
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...JSchaus & Associates
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’sSERUDS INDIA
 

Recently uploaded (20)

Water can create peace or spark conflict.
Water can create peace or spark conflict.Water can create peace or spark conflict.
Water can create peace or spark conflict.
 
Managing Planning and Development of Citie- 26-2-24.docx
Managing Planning and  Development of  Citie-  26-2-24.docxManaging Planning and  Development of  Citie-  26-2-24.docx
Managing Planning and Development of Citie- 26-2-24.docx
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for children
 
Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024
 
Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.
 
Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.
 
Item # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM MinutesItem # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM Minutes
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17
 
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
 
2024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 162024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 16
 
Children who live with Grandparents are really lucky
Children who live with Grandparents are really luckyChildren who live with Grandparents are really lucky
Children who live with Grandparents are really lucky
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpoint
 
Leveraging Water for Peace - World Water Day 2024
Leveraging Water for Peace - World Water Day 2024Leveraging Water for Peace - World Water Day 2024
Leveraging Water for Peace - World Water Day 2024
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full Report
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptx
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspiration
 
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...
SPONSORED CONTENT - MyGovWatch - RFP Cliches Debunked: What Government Buyers...
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’s
 

Top Non Profits On Social Media Q4 2015

  • 2. Top Non-Profit Brands: Social Media Report This report looks at how the Top Non- Profit Brands performed on social media between October 1st – December 31st, 2015.
  • 3. Key Findings Among the 9 non-profits, PETA (People for the Ethical Treatment of Animals) was engaging best with their Fans. With a growth rate of 8.4%, World Health Organization (WHO) enjoyed the highest Fan Growth Rate among the 9 non-profits. Among the 9 non-profits, UNICEF posted the most “non brand related” content on their wall. 24,646 new Posts were written across these 9 ‘brand walls’. That’s an average of 29.4 Posts per day.
  • 4. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 5. Analysis of UNICEF Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 6. Unicef had the largest fan base of 5,707,417 while World Health Organization showed the highest fan growth of 8.35%. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Growth% Number of Fans humanrightscampaign American Cancer Society World Health Organization WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Fans
  • 7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Portugal United States Countries < 2% Mexico Argentina Brazil Other Countries Germany Italy India Fans - Geography
  • 8. PETA (People for the Ethical Treatment of Animals) had the highest PTAT of 8.45% as a percentage of its average number of Fans during this time period. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Peopletalkingabout(as%ofFans) Average Number of Fans humanrightscampaign World Health Organization American Cancer Society WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Conversations
  • 9. Human Rights Campaign published the greatest number of posts (480). PETA (People for the Ethical Treatment of Animals) had the highest average engagement, with a score of 964. 0 100 200 300 400 500 600 0 200 400 600 800 1000 1200 humanrightsca mpaign American Cancer Society World Health Organization WWF PETA (People for the… American Heart… Make-A-Wish America Greenpeace International unicef Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  • 10. PETA (People for the Ethical Treatment of Animals) received the most number of Likes (2,679,329), PETA also got the most number of Comments (412,521) and PETA had the most number of Shares (1,404,725). 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K humanrightscampaign World Health Organization American Cancer Society WWF PETA (People for the Ethical Treatment o American Heart Association Greenpeace International Make-A-Wish America unicef Likes Comments Shares Engagement Breakdown
  • 11. Most Engaging Brand Posts PETA 29-DEC-15, TUE 1:00PM This year, streets around the world saw how animals die for Hermès like never before. The reaction .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 33,006 1,164 11,594 Positive Greenpeace International 24-DEC-15, THU 9:11AM Little kids everywhere need you to keep Santa's home safe. https://www.savethearctic.org/ PETA 23-DEC-15, WED 8:20AM Her first #Christmas was nothing but love & joy… What happens to her next is heartbreaking but com .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 24,053 212 7,528 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 19,375 1,686 25,108 Positive
  • 12. Most Engaging Brand Posts PETA 22-DEC-15, TUE 1:18PM BREAKING: An orca has just died at SeaWorld San Antonio. Unna is the 38th orca used by SeaWorld to .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 26,285 5,000 12,946 Positive PETA 22-DEC-15, TUE 9:46AM BREAKING: Young tiger relentlessly beaten by Hollywood tiger trainer. http://peta.vg/1on2 The whip .. PETA 19-DEC-15, SAT 1:00PM These companies got called out in 2015 for testing on animals. SHARE so that no one buys from them .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 11,359 8,929 28,726 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 11,836 2,010 19,425 Positive
  • 13. Greenpeace International's Facebook Page saw the highest number of Fan posts (5,725). 0 1000 2000 3000 4000 5000 6000 7000 humanrightscampaign American Cancer Society World Health Organization WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Number of Fan Posts Fan Posts
  • 14. Make-A-Wish America received the highest percentage of Positive Sentiment (59.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International Negative Neutral Positive Sentiment Analysis
  • 15. American Cancer Society responded to the highest percentage of Fan posts (3.20%). 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 %ofFanPostsBrandRespondedto Average Response Time (mins) humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International Brand Responses
  • 16. Human Rights Campaign published the most with 480 posts, among the brands in "Competitors" Group. 11% 13% 6% 10% 6%16% 14% 20% 4% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Volume of Posts
  • 17. PETA (People for the Ethical Treatment of Animals) received the largest volume of Likes (2,679,329), among the brands in "Competitors" Group. 2% 6% 2% 28% 9% 14% 30% 7% 2% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Likes
  • 18. PETA (People for the Ethical Treatment of Animals) received the largest volume of Comments (412,521), among the brands in "Competitors" Group. 1%2% 1% 8% 2% 6% 74% 4% 2% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Comments
  • 19. PETA (People for the Ethical Treatment of Animals) received the largest volume of Shares (1,404,725), among the brands in "Competitors" Group. 2% 1% 2% 17% 4% 14% 53% 3% 4% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Shares
  • 20. During this time period, Lung Cancer Awareness Month was the most engaging run by American Cancer Society. Human Rights Campaign published the most (70) in its #Election2014 campaign. 0 10 20 30 40 50 60 70 80 0 100 200 300 400 500 600 #Election2014(humanri… Lung Cancer… NO DATA(World Health… NO DATA(WWF) NO DATA(PETA… NO DATA(American… NO DATA(Make-A-… NO DATA(Greenpeace… #FightUnfair(unicef) Number of Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  • 21. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 22. Analysis of PETA’s (People for the Ethical Treatment of Animals) Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 23. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 3,662,115 196,791 5.68% United States Mostly Older, Male and Attached. PETA (People for the Ethical Treatment of Animals)
  • 24. Engagement Score Total Fan Posts 964 0 Total Posts Brand Response Rate 326 0% Total Likes Avg. Reply Time 2,679,329 0 sec Total Comments General Sentiment 412,521 NO User Post For TimePeriod Total Shares 1,404,725 BRAND POSTS FAN POSTS Brand Overview
  • 25. 3,350K 3,400K 3,450K 3,500K 3,550K 3,600K 3,650K 3,700K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 3,662,115 New Fans 196,791
  • 26. Engagement 0 250 500 750 1,000 1,250 PETA (People for the Ethical Treatment of Animals) had an average engagement score of 964 and a highest of 1000.
  • 27. Community Analysis PETA (People for the Ethical Treatment of Animals) fans are mostly Older, Male and Attached. PETA (People for the Ethical Treatment of Animals) fans are largely from United States followed by India. Fan Demographics Distribution of Fans 69% 31% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K United States India United Kingdom Mexico Canada Philippines Germany Australia Brazil Japan
  • 28. 0 1 2 3 4 5 6 7 8 9 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency animals 56 one 39 people 28 vegan 25 year 22
  • 29. 93% 7% Brand Participation Brand Non Participation 97% 1% 2% Posititve Negative Neutral Brand Posts - Engagement PETA (People for the Ethical Treatment of Animals) responded to 304 conversations generated by the 326 Posts they published. PETA (People for the Ethical Treatment of Animals) receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  • 30. Most Engaging Brand Posts 29-DEC-15, TUE 1:00PM This year, streets around the world saw how animals die for Hermès like never before. The reaction .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 33,006 1,164 11,594 Positive 23-DEC-15, WED 8:20AM Her first #Christmas was nothing but love & joy… What happens to her next is heartbreaking but com .. 22-DEC-15, TUE 1:18PM BREAKING: An orca has just died at SeaWorld San Antonio. Unna is the 38th orca used by SeaWorld to .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 19,375 1,686 25,108 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 26,285 5,000 12,946 Positive NO IMAGE NO IMAGE NO IMAGE
  • 31. Brand Posts - Analysis Brand Post Types Days of the week 0 50 100 150 200 0 200 400 600 800 1,000 1,200 Videos Links Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  • 32. Analysis of Human Rights Campaign Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 33. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,328,344 25,496 1.11% United States Mostly Older, Female and Attached. Human Rights Campaign
  • 34. Engagement Score Total Fan Posts 235 4,280 Total Posts Brand Response Rate 480 0.07% Total Likes Avg. Reply Time 627,833 5 days, 14 hrs, 17 mins Total Comments General Sentiment 22,398 Positive Total Shares 84,856 BRAND POSTS FAN POSTS Brand Overview
  • 35. 2,290K 2,295K 2,300K 2,305K 2,310K 2,315K 2,320K 2,325K 2,330K 2,335K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,328,344 New Fans 25,496
  • 36. Engagement 0 250 500 750 1,000 1,250 Human Rights Campaign had an average engagement score of 235 and a highest of 1000.
  • 37. Community Analysis Human Rights Campaign fans are mostly Older, Female and Attached. Human Rights Campaign fans are largely from United States followed by United Kingdom. Fan Demographics Distribution of Fans 0% 10% 20% 30% 40% 50% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married 0K 500K 1,000K 1,500K 2,000K United States United Kingdom India Canada Australia Philippines Pakistan Germany Mexico Singapore
  • 38. 0 2 4 6 8 10 12 14 16 18 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency HRC 105 people 87 Read 82 support 71 Equality 63
  • 39. 2% 98% Brand Participation Brand Non Participation 68% 5% 27% Posititve Negative Neutral Brand Posts - Engagement Human Rights Campaign responded to 8 conversations generated by the 480 Posts they published. Human Rights Campaign receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  • 40. Most Engaging Brand Posts 27-NOV-15, FRI 9:01AM Today, we honor LGBT hero Harvey Milk, who was assassinated 37 years ago today. Read more: http://j .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 23,164 322 7,489 Positive 16-NOV-15, MON 12:39PM Congratulations Ireland! #MarriageEquality begins today on the Emerald Isle. Read more: http://www .. 09-DEC-15, WED 11:56AM On Instagram? Follow @HumanRightsCampaign (http://instagram.com/humanrightscampaign) Snap a photo t .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 41,513 463 4,938 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 988 39,573 388 1,374 Positive NO IMAGE NO IMAGE NO IMAGE
  • 41. Brand Posts - Analysis Brand Post Types Days of the week 0 50 100 150 200 250 300 0 50 100 150 200 250 300 350 400 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 100 120 0 100 200 300 400 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  • 42. Top Keywords Used Frequency Rights Campaign Human Rights 3582 Rachel Maddow Show 822 United Nations 747 PFLAG National 706 Amnesty International USA 671 User Posts 0 20 40 60 80 100 120 140 160 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  • 43. Human Rights Campaign responded to 3 conversations generated by the 4,280 Posts fans published. Human Rights Campaign appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 0% 100% Brand Participation Brand Non Participation 50% 10% 40% Posititve Negative Neutral
  • 44. Campaign Intel – 3 most recent campaigns Oct 01, 2015 - Dec 31, 2015 Entire Campaign 0 1 0 1 #Election2014 Join the fight to advance LGBT equality—everywhere National #ComingOut Day Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 0 200 400 600 #Election2014 Join the fight to advance LGBT equality—everywhere National #ComingOut Day Number of Posts Engagement Score Engagement Score Number of Posts
  • 45. Analysis of American Heart Association Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 46. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 765,612 31,242 4.25% United States American Heart Association
  • 47. Engagement Score Total Fan Posts 453 2,261 Total Posts Brand Response Rate 268 0.66% Total Likes Avg. Reply Time 145,335 13 hrs, 58 mins Total Comments General Sentiment 3,696 Neutral Total Shares 64,600 BRAND POSTS FAN POSTS Brand Overview
  • 48. 715K 720K 725K 730K 735K 740K 745K 750K 755K 760K 765K 770K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 765,612 New Fans 31,242
  • 49. Engagement 0 250 500 750 1,000 American Heart Association had an average engagement score of 453 and a highest of 948.
  • 50. Community Analysis American Heart Association fans are largely from United States followed by Mexico. Distribution of Fans 0K 100K 200K 300K 400K 500K 600K United States Mexico India Brazil Egypt Pakistan Philippines Thailand Saudi Arabia
  • 51. 0 1 2 3 4 5 6 7 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency heart disease 25 heart 22 life 20 healthy 19 important 15
  • 52. 14% 86% Brand Participation Brand Non Participation 79% 7% 14% Posititve Negative Neutral Brand Posts - Engagement American Heart Association responded to 38 conversations generated by the 268 Posts they published. American Heart Association receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  • 53. Most Engaging Brand Posts 24-NOV-15, TUE 9:12AM According to a study conducted by BMC Medicine, moderate coffee consumption has been associated with .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 3,762 270 3,443 Positive 26-OCT-15, MON 9:12AM #MotivationMonday 21-DEC-15, MON 12:09PM It’s National Look on the Bright Side Day! What are you going to do to celebrate? ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 4,673 61 2,865 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 998 2,581 35 3,007 Uncategorized NO IMAGE NO IMAGE NO IMAGE
  • 54. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 140 160 0 100 200 300 400 500 600 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  • 55. Top Keywords Used Frequency American Heart Association 1969 post 464 steps 173 heart disease 170 money 154 User Posts 0 20 40 60 80 100 120 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  • 56. American Heart Association responded to 15 conversations generated by the 2,261 Posts fans published. American Heart Association appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 1% 99% Brand Participation Brand Non Participation 35% 4% 61% Posititve Negative Neutral
  • 57. Analysis of World Health Organization Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 58. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,630,781 202,714 8.35% Worldwide Not Available World Health Organization
  • 59. Engagement Score Total Fan Posts 709 0 Total Posts Brand Response Rate 86 0% Total Likes Avg. Reply Time 226,979 0 sec Total Comments General Sentiment 8,945 NO User Post For TimePeriod Total Shares 112,620 BRAND POSTS FAN POSTS Brand Overview
  • 60. 2,300K 2,350K 2,400K 2,450K 2,500K 2,550K 2,600K 2,650K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,630,781 New Fans 202,714
  • 61. Engagement 0 250 500 750 1,000 1,250 World Health Organization had an average engagement score of 709 and a highest of 997.
  • 62. Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. World Health Organization fans are largely from India followed by United States. Fan Demographics Distribution of Fans 0% Unknown 0% 20% 40% 60% 80% 100% Unknown 0% 20% 40% 60% 80% 100% Unknown 0K 100K 200K 300K 400K 500K 600K India United States Pakistan Egypt Bangladesh Philippines Nigeria Nepal Myanmar
  • 63. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency year 24 country 17 people 16 disease 12 health 11
  • 64. 14% 86% Brand Participation Brand Non Participation 100% 0% 0% Posititve Negative Neutral Brand Posts - Engagement World Health Organization responded to 12 conversations generated by the 86 Posts they published. World Health Organization receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  • 65. Most Engaging Brand Posts 11-NOV-15, WED 3:14PM What are the causes of #AntibioticResistance? ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 10,369 255 11,765 Positive 19-NOV-15, THU 8:31AM #AntibioticResistance: How it spreads 18-NOV-15, WED 11:18AM #AntibioticResistance: IMPORTANT: #Antibiotics don't cure viruses like colds and flu. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 8,738 178 8,860 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 997 6,039 267 7,069 Positive NO IMAGE NO IMAGE NO IMAGE
  • 66. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 0 200 400 600 800 1,000 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  • 67. Analysis of WWF Facebook Page Oct 01, 2015 - Dec 31, 2015
  • 68. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,595,601 108,885 4.38% Worldwide Mostly Young, Female and Attached. WWF
  • 69. Engagement Score Total Fan Posts 651 3,279 Total Posts Brand Response Rate 138 0.03% Total Likes Avg. Reply Time 796,457 2 days, 14 hrs, 51 mins Total Comments General Sentiment 12,316 Neutral Total Shares 107,357 BRAND POSTS FAN POSTS Brand Overview
  • 70. 2,420K 2,440K 2,460K 2,480K 2,500K 2,520K 2,540K 2,560K 2,580K 2,600K 2,620K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,595,601 New Fans 108,885
  • 71. Engagement 0 250 500 750 1,000 1,250 WWF had an average engagement score of 651 and a highest of 1000.
  • 72. Community Analysis WWF fans are mostly Young, Female and Attached. WWF fans are largely from United States followed by Italy. Fan Demographics Distribution of Fans 29% 71% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K 250K 300K 350K United States Italy France United Kingdom India Germany Indonesia Canada Brazil
  • 73. 0 1 2 3 4 5 6 7 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency world 31 future 24 climate change 21 WWF 17 ocean 17
  • 74. 0% 100% Brand Participation Brand Non Participation 98% 1%1% Posititve Negative Neutral Brand Posts - Engagement WWF responded to 0 conversations generated by the 138 Posts they published. WWF receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  • 75. Most Engaging Brand Posts 04-OCT-15, SUN 4:45AM Happy World Animal Day! Help us build a future in which humans live in harmony with nature → http:/ .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 35,333 319 13,252 Positive 11-DEC-15, FRI 5:45AM WWF #PicoftheWeek: Bengal tiger with cubs in water, India Did you know… Tigers have fewer teeth tha .. 02-OCT-15, FRI 5:31AM It’s World Animal Day on 4 October and we're counting down some of the animals most in need of our h .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 995 28,348 362 4,212 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 990 24,360 312 3,412 Positive NO IMAGE NO IMAGE NO IMAGE
  • 76. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 0 100 200 300 400 500 600 700 800 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 30 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  • 77. Top Keywords Used Frequency WWF 2048 Greenpeace 297 Animal 274 WWF WWF 189 occupy 155 User Posts 0 20 40 60 80 100 120 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  • 78. WWF responded to 1 conversations generated by the 3,279 Posts fans published. WWF appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 0% 100% Brand Participation Brand Non Participation 17% 11% 72% Posititve Negative Neutral
  • 79. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. Create Your Free Social Media Report Now
  • 80. Generate Your Own Social Media Report Thanks! Please contact us at NotJustNumbers@unmetric.com for more information.