TrainingAid Course Overview: SEO for the Travel Industry: How to Optimize Your Website for Search (http://bit.ly/ta-c503). Make SEO an integral part of your online travel marketing strategy. This training course for travel and tourism industry professionals provides in-depth instructions and practical tips on how to optimize your travel websites to improve your search performance. Make the most of your web content to attract more travelers and engage your target audience. Read the full description of the online course "SEO for the Travel Industry: How to Optimize Your Website for Search" at http://bit.ly/ta-c503 In this course, you will learn: - What Search Engine Optimization (SEO) is and how it affects the performance of your website. - How to research keywords for your SEO strategy that are relevant to your business goals. - How to implement best practices in content marketing that help improve your search ranking. - How to measure results and track your SEO success. Module 1: Introduction & Overview 1.1 What's SEO and Why Does It Matter? 1.2 SEO and Content Marketing Module 2: SEO-Friendly Website Practices 2.1 SEO-Friendly Design & Structure 2.2 User Experience 2.3 Improve & Optimize Your Content Module 3: Identify & Optimize for Targeted Keywords 3.1 Keywords Overview 3.2 Keyword Research 3.3 On-Page Optimization Module 4: Link Building Campaigns 4.1 Link Building Overview 4.2 Organic Link Building 4.3 Manual Link Building Module 5: Social Media's Roles in SEO 5.1 Social Signals for SEO 5.2 Social Media Good Practices Module 6: Measure & Track Your SEO Success 6.1 Analyze Search Performance (Google Analytics) 6.2 Analyze Search Performance (Google Webmaster Tools) 6.3 Analyze Social Media Performance Module 7: Final Steps 7.1 Knowledge Check 7.2 What Now?

2. WHAT WILL YOU
LEARN?
TA-C503

3. Make SEO an Integral Part of Your
Online Travel Marketing Strategy.
This training course for travel and tourism industry
professionals provides in-depth instructions and practical tips
on how to optimize your travel websites to improve your
search performance. Make the most of your web content to
attract more travelers and engage your target audience.

4. What You’ve Always Wanted to Know
About SEO: All Your Questions Answered!
What Are SEO-Friendly Website Practices?
Why Are Keywords Important?
How Does Link Building Work?
How Does Social Media Affect SEO?
How Can I Measure My SEO Success?

5. • You want to make the most of your
website to promote travel experiences
and engage travelers.
• You’re looking for ways to improve your
web content to attract your target
audience.
• You’re new to SEO and need an easy
and practical way to get started on
optimizing your website.
• You’ve already worked with SEO but
want to implement strategic approaches
to improve your search performance.
This Course Is For You If...

6. WHY SEO FOR
TRAVEL WEBSITES?
TA-C503

7. The Internet, and - importantly - online search, has become a key part of how people
look for travel ideas and plan their trips. An increasing number of travelers are also
turning to their computers and even mobile devices to book their trips.
More and more
travelers are
using the
Internet to find
travel information
and inspirations.
TrainingAid Infographic
“Online Travel Booking Trends”
http://bit.ly/analytics_infographic

8. More people are using online tools to look for travel information. This is great news for travel brands
focusing on digital marketing and promoting quality content about travel destinations, experiences,
ideas and tips. But this also means tourism businesses nowadays face fierce competition.
That’s why you need a focused and strategic approach to SEO, to increase the chance of your web
content being found by your target audience. To do this, you need both short-term quick fixes and
long-term strategic changes.
TrainingAid Infographic “Online Travel Booking Trends”
http://bit.ly/analytics_infographic

9. Achieving high search ranking increases your chance of being seen by more
travelers who are looking for travel inspirations or comparing options. To make
the most of the opportunities you have through search referral traffic, you need
strategic and smart approaches to SEO, so that your content is listed for
relevant search results and reaches the right audience.
SEO Strategies and Best Practices for
Travel Brands

10. SEO AND CONTENT
MARKETING
TA-C503

11. SEO as Part of a Larger Marketing Context
SEO is less about optimizing your content for search engines, and
more about optimizing for the human searchers, so that your
content is found by the right audience: travelers seeking the types
of experiences you offer.
To achieve this, using keywords and buying a few pay-per-click ads
aren’t enough. You need your SEO strategies to be part of a larger
marketing context - including blogs, emails, social media, and other
platforms and tactics you can use to raise awareness and
encourage more customer engagement.

12. Quality of Your Content Matters for SEO
To improve your search performance, your website content needs
to be relevant and important.
SEO, however, is not a solution for building relevance and
importance. It’s your job to make your content relevant and your
website popular. And that’s why SEO is not just about technical
approaches to building a search-engine friendly website, but also
about effective marketing through quality content - and quality
content created, designed, and promoted in the right way.

13. “ “
The main purpose of your
marketing efforts is to
engage, inspire and connect
with your audience. Don’t
build website content
optimized just for SEO; that
may help you move up on
search ranking, but won’t
help your business in any
meaningful way.

14. HOW DOES THIS
COURSE WORK?
TA-C50３

15. LESSONS & PRACTICAL TOOLS
Follow our video lessons including how-to instructions and examples, try out hands-on exercises to
check your understanding of the course materials, and download practical tools to apply what you’ve
learned to your business needs.

16. DISCUSSIONS, ADDITIONAL RESOURCES & MY NOTES
At the bottom of each course page you can find: Discussions, where you can add questions and share comments;
Additional Resources, where you can find links to relevant articles and documents; and My Notes, which you can use to
take notes, write down important points, etc., during the course. You can also download your notes as a Word document.

17. KNOWLEDGE CHECK
The final unit will be a series of questions to test your knowledge based on the course materials.
This is optional, however, in order to receive a Certificate of Completion, you must take this test and
answer all the questions.

18. LIFETIME ACCESS
You can access the course anytime from your course dashboard on TrainingAid.org, and you will have
access to all the course materials, including your notes and handbook, after you complete the course.
You will also find your customized copy of the Certificate of Completion on your dashboard.

19. ONE-ON-ONE ADVICE
& GUIDANCE
TA-C503

20. Maximize the benefit of the SEO course by
tailoring the learning experience for your specific
needs.
Customized Course
Add-On Option

21. One-on-One Advice and Guidance add-on option includes:
• Course Access: Lifetime access to the online course.
• Review: A “checkup” of your website and digital presence to review
your current SEO and marketing practices.
• Report: A summary write-up with recommended action steps for
optimizing your website and improving your content marketing efforts.
• Consultation: Face-to-face time or a call (2 hrs) with the course expert,
who will answer your questions and offer tailored advice.
WHAT YOU’LL GET

22. The benefits of the One-on-One Advice & Guidance add-on option for your
business include:
• Understand Better: Make the most of the SEO course by tailoring the learning
experience for your specific needs. You’ll be ready to get started on optimizing
your website so it can be found by your target audience.
• Apply Smarter: Take your training a step further by applying your knowledge
and implementing key action steps. You will receive honest advice on your
current search performance and tips on where to focus your SEO.
• Improve & Grow: Find out which steps to implement for short-term and long-
term SEO results. Some steps will be easy to implement with immediate
outcomes, others will require more planning and programming experience.
WHAT YOU’LL GAIN

23. http://www.trainingaid.org/one-
one-advice-and-guidance-tourism-
professionals
INTERESTED?
If you’d like to take advantage of the
One-on-One Advice & Guidance
add-on option, see additional
information and submit your interest
at:
Our course expert Ferdinand Weps will review your information and contact
you to discuss more details and the next steps.

24. TA-C503
“SEO for the Travel Industry: How to
Optimize Your Website for Search”
Get Started Now: http://bit.ly/ta-c503
Online Courses for Tourism Professionals +TrainingaidOrg Trainingaid TrainingAid @trainingaid_org