The perfect company. With awesome sales and happy customers. How to? Understand the secrets behind awesome companies, the drivers for excellence, the force of passion.

1. The perfect company.
With awesome sales
and happy customers.

2. How to?

3. Let´s first see how
NOT
to!

4. an idea? management
Somebody has an idea.

5. an idea?
core
values
team
management
He is starting a company and
communicates his idea.

6. an idea?
core
values
team
management
engineering
Soon programmers are coding.

7. an idea?
core
values
team
product
developm
ent
management
engineering
Ideas are flying and new
ideas added daily.

8. an idea?
core
values
team
product
developm
ent
management
sales
engineering
We need sales.
Let´s go out and try.

9. an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
management
sales
engineering
Some early customers
tell their friends.

10. an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
customer
support
management
sales
engineering
And do have some
questions.

11. an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
m
arketing
socialm
edia
customer
support
management
sales
engineering
Let´s go and do some
marketing.

12. an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
m
arketing
socialm
edia
customer
support
management
sales
engineering
?????

13. an idea?
corevalues
team
product
developm
ent
customerhappiness
wordofmouth
marketingsocialmedia
customer
support
management
sales
engineering
Oppps....

14. What´s
WRONG?

15. an idea? management
Somebody has an idea.
An idea is not powerful enough if it stands alone.
If it is isolated. It needs to be embedded in
context. Not facts but context.

16. What is your context?
Tell your idea embedded
within a real life
experience everybody
can relate to.

17. Embedded within context!
No facts!

18. Our website provides
comparison analyses to get
the cheapest leasing quote
for your new car.

19. Last week 3 car dealers
were almost fist-fighting
downtown to provide
you a better than ever
quota to finance your
new car.

20. That´s the secret.
Just that.
Have a awesome and
compelling story!

21. an awesome and
compelling story
Somebody has an idea AND creates a
awesome story around it.

22. an awesome and
compelling story
management
The management loves the story.

23. an awesome and
compelling story
core
values
team
management
They live and breath the story.

24. an awesome and
compelling story
core
values
team
management
engineering
Engineers codes the story.

25. an awesome and
compelling story
core
values
team
product
developm
ent
management
engineering
Support the story.

26. an awesome and
compelling story
core
values
team
product
developm
ent
managementsales
engineering
We are selling the story.

27. an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
managementsales
engineering
Customers are re-telling the story.

28. an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
customer
support
managementsales
engineering
Support shares the story.

29. an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
m
arketing
socialm
edia
customer
support
managementsales
engineering
Marketing re-tells the story.

30. an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
m
arketing
socialm
edia
customer
support
managementsales
engineering
The perfect company with awesome sales
and happy customers.

31. A salesman must
excite the customer,
not correct him.
Seduce him, not
educate him!

32. Simple. Jargon.
“1000 songs in your
pocket.”
“Today we introducing a new, portable music
player that weights a mere 6.5 ounces, it´s about
the size of a sardine can, and boots voluminous
capacity, long battery life, and a lightning-fast
transfer speed.”
Story. Facts.

34. How to create a
awesome and compelling
story?

35. www.stories4success.com
SIMPLE.
JUST.
READ.

36. Joachim Günster
0172-53 84 702
jg@stories4success.com
Twitter @stories4success
Blog www.stories4success.com
www.facebook.com/StorymasterJG
www.xing.com/profile/Joachim_Guenster
de.linkedin.com/in/jguenster