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Email & Web marketing

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Global MarCom & LeadGen
Global MarCom & LeadGen

4 critical categories which make email marketing campaigns succeed for lead generation in B2B marketing

TechnologieBusiness
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[object Object],[object Object],[object Object],[object Object],Email & Website Lead Generation CAMPAIGN MANAGEMENT KEYS TO INCREASING DEMAND & VALID LEADS uses RH sample images from previous campaigns
[object Object],[object Object],[object Object],[object Object],CAMPAIGN MANAGEMENT KEYS
[object Object],[object Object],[object Object],[object Object],CAMPAIGN MANAGEMENT KEYS
[object Object],[object Object],[object Object],[object Object],[object Object],CAMPAIGN MANAGEMENT KEYS
user-specific segmentation example: ,[object Object],[object Object],[object Object],[object Object],[object Object],USER SEGMENTS = DEMAND DRIVERS example for the IT Services Crowd ,[object Object],CAMPAIGN MANAGEMENT KEYS
Email & Website Lead Generation CAMPAIGN MANAGEMENT KEYS ,[object Object],[object Object],[object Object],[object Object]
2) Supporting website, collateral, or webinar provides immediate followup which validates email claims & supports call to action (Link on Email jumps prospect to APPLICATION-SPECIFIC web page) ,[object Object],TARGETED LIST content driven outreach TARGETED CONTENT 2) web site support elements referenced in the campaign CAMPAIGN MANAGEMENT KEYS
Read our Customer Testimonials, Examine Case Study View online animated tutorial demonstrating application- specific productivity enhancement Signup for Hosted Event Or Web Seminar Website Support Elements Download App Notes & Datasheets 2) web site support elements referenced in the campaign CAMPAIGN MANAGEMENT KEYS
Email & Website Lead Generation CAMPAIGN MANAGEMENT KEYS ,[object Object],[object Object],[object Object],[object Object]
Read our Customer Testimonials, Examine Case Study View online animated tutorial demonstrating application- specific productivity enhancement Signup for Hosted Event Or Web Seminar Website Support Elements ,[object Object],[object Object],[object Object],Download App Notes & Datasheets 3) align web messaging to match campaign themes for coherence CAMPAIGN MANAGEMENT KEYS Current Website is feature driven not solutions centric
Email & Website Lead Generation CAMPAIGN MANAGEMENT KEYS ,[object Object],[object Object],[object Object],[object Object]
4) Confirmation “Thank You” emailed to prospect 3) Lead automatically forwards to niche Sales or Reseller (data is also captured & owned for later nurturing & re-use) 2) Prospect defines his needs or concerns for followup sales action Website Lead Capture 1) Email call to action triggers prospect help screen 4) automated lead management CAMPAIGN MANAGEMENT KEYS
Automation Strategy using Web-based AdTrack, SalesForce, or NetSuite ,[object Object],[object Object],[object Object],[object Object],[object Object],4) automated lead management CAMPAIGN MANAGEMENT KEYS
Sales Lead Distribution New Promotions Re-Use of Database is Free Response Follow Up DATABASE Follow Up Selected download to Salesman’s Outlook ,[object Object],[object Object],[object Object],Sales Force Automation Complete Contact History & Sales Force Automation. All performed on web page from any Computer w/ securtity for each sales rep Typical Response Breakdown: 800 # = 20% Web = 60% Reader response card = 20% Lead Fulfillment ,[object Object],[object Object],[object Object],[object Object],COST $0.74 ea. COST $3.25 PER CAPTURED LEAD COST $1.3K / MO COST $125 / MO Automation Strategy using Web-based AdTrack Est cost for year @ 24000 leads = $60k Email Leads Web Leads TS Leads Sales List COST COST COST 4) automated lead management CAMPAIGN MANAGEMENT KEYS
Sales & VAR Evaluation / Motivation ,[object Object],[object Object],[object Object],[object Object],4) automated lead management CAMPAIGN MANAGEMENT KEYS
Program Evaluation ROI Calculations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4) automated lead management CAMPAIGN MANAGEMENT KEYS
thank you ,[object Object],[object Object],[object Object],[object Object],CAMPAIGN MANAGEMENT KEYS TO INCREASING DEMAND & VALID LEADS Case Studies on my Direct Marketing successes : http://members.aceweb.com/richardhurn/dmcas0.htm

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