38. • for your own community
• something you can ship quickly
• something that solves a problem people will pay to have
solved
• a product that does not need a lot of traction to be useful
• something that has existing competition
Build
39. Once you know what you want to build
• Start small
• Solve that small problem in a complete way
• Get feedback from paying customers
• Improve and add to your product based on their needs
balanced by your vision.