Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.

1. Creativity
Tools:
The
Power
of
Flow
Charts,
Mind
Maps,
Infographs
Jane%e
Toral
h%p://digitalfilipino.com

2. Twi$er:
@digitalfilipino
Facebook:
digitalfilipino

3. Creativity
tools
• Help
in
documenta9on.
• Expanding
an
idea
• Thinking
things
through.
• Communica9ng
an
idea
that
can
aid
a
presenter.
• Create
materials
that
can
speak
for
itself
–
standalone.

4. Creativity
tools
–
Flow
Chart
• Ideal
in
showing
how
a
process
works.

5. Creativity
tools
-­‐
Mindmaps
• Useful
in
showing
concepts
and
insights
around
an
idea.

6. Creativity
tools
-­‐
Infographs
• Convey
ideas
illustra9ng
a
flow
or
expanding
on
a
big
idea.

7. Simple
creation
steps

8. #1
What
is
the
idea?
Establish
the
central
theme

9. Central
idea
–
“The
Likeability
Factor”

10. Central
theme
–
Spread
ideas
Conversation
E-­‐mail
Presentation
Video
Webinar
Meeting
Event
Spread
Ideas
Nancy
Duarte
-­‐
SlideDocs

11. Central
theme
–
What
brings
you
success?

12. Central
theme:
E-­‐Commerce
Business
Models

13. #2
Topics
related
to
theme
What
are
the
topics
that
will
support
the
idea?

14. Topics:
considerations
of
an
e-­‐
commerce
manager

15. h%p://sorianomedia.com/infographic-­‐digital-­‐marke9ng/
Topics:
considerations
of
a
digital
marketer

16. HowtoFascinate.com
Topics:
Fascination
triggers

17. #3
Order
of
topics
/
ideas
Iden9fy
the
sequence
of
presenta9on.

18. h%p://blog.hubspot.com/marke9ng/beginner-­‐
inbound-­‐lead-­‐genera9on-­‐guide-­‐ht
Example:
Inbound
marketing
Olow

19. h%p://searchengineland.com/content-­‐seo-­‐catch-­‐22-­‐3-­‐steps-­‐create-­‐perfect-­‐win-­‐win-­‐187099
Example:
Steps
in
Content
Creation

20. h%p://blog.hubspot.com/marke9ng/beginner-­‐
inbound-­‐lead-­‐genera9on-­‐guide-­‐ht
Example:
Online
Lead
Generation

21. Example:
Steps
in
Crea9ng
a
Business
Model
Canvas

22. Example:Scrum Process Flow
Image
available
at
www.mountaingoatsoware.com/scrum

23. Example:
How
to
do
Keyword
Research

24. #4
Expand
the
idea.
Expand
the
idea.

25. Example:
Elements
in
transformation

26. HowtoFascinate.com
Example:
49
Personality
Archetypes

27. Example:
Showing
member
beneOits
(use
branches)

28. Example:
Lateral
marketing
steps

29. PROFESSIONALS
Digital Marketing for
Real Estate Industry
Program
Environment: Many RESP
marketing online.
Friends:
Uses
social
media
to
market
online.
Market
offers:
Various
digital
marke9ng
and
e-­‐commerce
training
(generic
in
format)
ACtude
in
public:
Compe99ve.
Upbeat.
Enthusias9c.
Appearance:
Eager
&
open
for
partnerships
online.
Behavior towards
others:
Observant. May follow
lead of others.
Friends
say:
“You
should
market
online.”
Boss
say:
“Go
where
the
market
is.
Hit
your
quota.”
Influencers
say:
“Don’t
hard
sell
or
spam
online.”
Janette Toral
What
really
counts:
Get
con9nuing
leads-­‐sales-­‐referrers
online.
Major preoccupation: Sustaining
revenue / income. Growing family.
Worries: Not making a sale. Making ends meet.
Aspiration: Quality lifestyle. Industry recognition.
Fears:
Not
compe99ve
with
peers.
FrustraJon:
Not
gedng
results.
Obstacle:
Managing
9me
and
resource.
Wants
/
Needs:
Quality
leads.
Top
of
mind.
Measure success:
Sales conversion.
Authority status.
Obstacle:
Priori9zing
and
managing
tasks.
#4 understand your audience

30. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐
Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic
Example:
Lead
Generation
Strategy

31. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐
Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic
Example:
Lead
Generation
Strategy

32. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐
Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic
Example:
Lead
Generation
Strategy

33. Summary
• Be
visual
in
expressing
your
ideas
especially
in
social
media.
• Use
crea9vity
tools
like
mindmaps,
flow
charts,
infographics
to
guide
your
audience.

34. Twi$er:
@digitalfilipino
Facebook:
digitalfilipino

35. Continue
the
learning
journey!
h%p://digitalfilipino.com/
#dimbootcamp