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There Is No Information Overload Finding a Signal In the Noise Inbound Marketing Summit San Francisco 2009 [email_address] Twitter: louisgray FriendFeed: louisgray “ Break through the data tsunami and become a chief signal officer.”
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The quality and speed of  your information makes you a super hero.
Let The Tools Do the Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You don’t have to  live in the haystack to find the needle. ,[object Object],[object Object],[object Object]
Tools That Search & Find For You ,[object Object],[object Object],State of the art discovery is a beautiful thing.  Go beyond Google when it comes to search.
Search & Find: BackType Monitor terms by e-mail or through the Web site Backtype follows blog comments,  Digg, Reddit, FriendFeed, etc.
Search & Find: TweetBeep Monitor one or more terms by e-mail via Twitter Search TweetBeep takes Twitter search to your inbox, including links.
Aggregation and Blog Search ,[object Object],[object Object],State of the art discovery is a beautiful thing.  Why just look in one place when you can try many at once?
Search & Find: FriendFeed A powerful searchable aggregator of  social Web activity. Search 50 social sites at once. Save searches, or send to RSS.
You Control the Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marking all as “ Read” means you have failed. Right? Want more data? Just turn it up. Want less? Up to you.
You Control the Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marking all as “ Read” means you have failed. Right? Want more data? Just turn it up. Want less? Up to you.
Climbing the Mountain of Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It is possible to read hundreds of blog posts a day and not die. There’s a reason hard disk densities are increasing rapidly.
Not All Data Is Equal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weigh the impact and visibility of the data as you go. ,[object Object],[object Object],[object Object]
Assessing Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There is no one right answer, but there are a ton of clues. Use them wisely. Solving the puzzle of influence and impact is a challenge.
Solve The Puzzle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find the right data fast, and you beat the competition cold. The new world of media and marketing can fit together seamlessly
Find My Signal www.louisgray.com Inbound Marketing Summit San Francisco 2009 [email_address] Twitter: louisgray FriendFeed: louisgray A Silicon Valley Blog for early adopters, technology geeks, RSS addicts and Mac freaks

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There is No Information Overload: Finding a Signal in the Noise - Louis Gray

  • 1. There Is No Information Overload Finding a Signal In the Noise Inbound Marketing Summit San Francisco 2009 [email_address] Twitter: louisgray FriendFeed: louisgray “ Break through the data tsunami and become a chief signal officer.”
  • 2.
  • 3.
  • 4.
  • 5. Search & Find: BackType Monitor terms by e-mail or through the Web site Backtype follows blog comments, Digg, Reddit, FriendFeed, etc.
  • 6. Search & Find: TweetBeep Monitor one or more terms by e-mail via Twitter Search TweetBeep takes Twitter search to your inbox, including links.
  • 7.
  • 8. Search & Find: FriendFeed A powerful searchable aggregator of social Web activity. Search 50 social sites at once. Save searches, or send to RSS.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Find My Signal www.louisgray.com Inbound Marketing Summit San Francisco 2009 [email_address] Twitter: louisgray FriendFeed: louisgray A Silicon Valley Blog for early adopters, technology geeks, RSS addicts and Mac freaks