With a nearly constant stream of information related to you, your product and company from all corners, it can at times seem overwhelming. How can you break through the noise and find out all you need to, without being overwhelmed with a data tsunami? Don't just look to a chief information officer. Look to be a chief signal officer, by selectively finding where to listen, when to listen, how to listen, and if you should engage. Presented by Louis Gray at IMS09 4/29/2009 http://www.InboundMarketingSummit.com