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5 Social Trends
&
What They Mean for Your Strategy
What We’ll Cover
• Introductions
• Trends
• Take Action
• Predictions
Introductions
We curate, create, and connect content that
gets you results.
About Likeable
2015 Social Media Trends
The destination is off social;
don’t be afraid to take your community there
Driving Off Social Sites
• Truly owned vs. leased
• More like Velcro than glue
• The Buzzfeed model
• Aggregators
Attention spans are growing
Attention Spans Are Growing
• Technology allows (and encourages!) it
• Long form and episodic video
• Long form written
• Tease content on social
• Create sequential advertising strategies to drive results
Your brand trumps your product;
your content should reflect that
Content Trumps Product
• Content should blend in with feeds
– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors
• KISS
Now you see me; now you don’t:
Users love disappearing media
Disappearing Media
• Snapchat
• Meerkat & Periscope
• Whisper, Yik Yak, & Secret (RIP)
• Write it in pencil
Consumers expect real-time
brand commentary
Real-Time Content
• Looking spontaneous doesn’t mean you are spontaneous
• Eliminate barriers
• Post in the right place
Take Action!
Tips & Tricks
• Driving off social
– Create a compelling blog
– Test small microsites vs. changes to your whole website
• Longer attention spans
– Choose your own adventure
– Periscope/ Meerkat requires less slick production
• Great content wins
– Start with UGC
– Find your visual mission statement
• Disappearing media
– Test Snapchat in “safe ways” i.e with employees or prospects
– Watch first
• Real-time content
– Create categories and topics that your brand will get involved in
– Fire drill your processes
And Remember
If talking about emojis isn’t right for your brand, don’t talk about emojis.
Predictions
• Facebook advertising will be everywhere – and likes won’t matter
• Less talk about Gen-Y and more focus on Gen-C
• Multimedia creation will become mainstream
• Ad platforms will catch up to Facebook
Predictions
Learn more about social media trends and how to
get real results from your efforts;
Contact Likeable Media Today!
contact@likeable.com
212.660.2458
240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | michele@likeable.com

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5 Social Trends & What They Mean for Your Strategy

  • 1. 5 Social Trends & What They Mean for Your Strategy
  • 2. What We’ll Cover • Introductions • Trends • Take Action • Predictions
  • 4. We curate, create, and connect content that gets you results. About Likeable
  • 6. The destination is off social; don’t be afraid to take your community there
  • 7. Driving Off Social Sites • Truly owned vs. leased • More like Velcro than glue • The Buzzfeed model • Aggregators
  • 9. Attention Spans Are Growing • Technology allows (and encourages!) it • Long form and episodic video • Long form written • Tease content on social • Create sequential advertising strategies to drive results
  • 10. Your brand trumps your product; your content should reflect that
  • 11. Content Trumps Product • Content should blend in with feeds – No one wants to stop their scrolling and say “That’s a great ad!” • Leverage influential ambassadors • KISS
  • 12. Now you see me; now you don’t: Users love disappearing media
  • 13. Disappearing Media • Snapchat • Meerkat & Periscope • Whisper, Yik Yak, & Secret (RIP) • Write it in pencil
  • 15. Real-Time Content • Looking spontaneous doesn’t mean you are spontaneous • Eliminate barriers • Post in the right place
  • 17. Tips & Tricks • Driving off social – Create a compelling blog – Test small microsites vs. changes to your whole website • Longer attention spans – Choose your own adventure – Periscope/ Meerkat requires less slick production • Great content wins – Start with UGC – Find your visual mission statement • Disappearing media – Test Snapchat in “safe ways” i.e with employees or prospects – Watch first • Real-time content – Create categories and topics that your brand will get involved in – Fire drill your processes
  • 18. And Remember If talking about emojis isn’t right for your brand, don’t talk about emojis.
  • 20. • Facebook advertising will be everywhere – and likes won’t matter • Less talk about Gen-Y and more focus on Gen-C • Multimedia creation will become mainstream • Ad platforms will catch up to Facebook Predictions
  • 21. Learn more about social media trends and how to get real results from your efforts; Contact Likeable Media Today! contact@likeable.com 212.660.2458
  • 22. 240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | michele@likeable.com