Eligibility for Google for Nonprofits Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
Google Grants (AdWords)
● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com
● This is a big deal
● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!
2. Overview of the morning
● 9:30 - introductions, welcome, setting up Google accounts
● 9:50 - brainstorming in Google
● 10:00 - overview of all Google products
○ hands-on with Google Analytics
○ hands-on with Google Forms
● 11:15 - break
● 11:20 - exclusive Google products for nonprofits
● 11:50 - evaluation surveys / the end
5. Getting a Google Account
We'll be demonstrating tools and providing hands-on
training.
If you don't have a Google Account, create one here:
accounts.google.com/signup
6. Brainstorming
In the Google Doc "Brainstorming Google For Nonprofits"
write down:
● Topics you'd like us to cover
● Any questions you have
10. Hands on with Google Analytics
1. Sign out of your current account
2. Go to google.com/analytics
3. Sign in with:
○ username: ------------
○ password: ------------
● How many visitors were there in the last month (April)?
● What was the most popular page in December 2011?
● How many people visit the site coming from a search
engine (Google, Yahoo, Bing, etc) last month (April) ?
● How many people visit the site on a mobile device (phone
or tablet) last month (April)
Questions:
14. Hands on with Google Forms
1. Go to google.com/docs
2. Create a new Form
● Create a short (3 questions) survey form for your
volunteers, donors, or constituents
● Email the link to the form to the person sitting next to you
● If you receive a link, please answer the questions
● Look at the results
Activity:
18. Eligibility for Google for Nonprofits
Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue
Service
● Acknowledge and agree to the application's required certifications regarding
nondiscrimination and donation receipt and use.
These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic
arms of educational organizations are eligible). To learn more about Google's
programs for educational institutions, visit Google in Education.
Description of the Application Process
Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and
to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not
subject to external review.
20. Google Grants (AdWords)
● Google Grants AdWords accounts have a daily
budget set to $329 dollars, which is equivalent to
about $10,000 per month of advertising on Google.
com
● This is a big deal
● Easy to set up, but the more time you spend on it the
better you can fine-tune it and get better results
● At the very least, set it up!
22. Google Apps
● Custom email: ethomas@saveallthecats.org
● Email access through any web browser or smartphone
● Easy to add / delete / manage users
● Instant message, call, or video chat over the internet
with your staff
● View and share calendars
● Google Documents
○ Collaborate real time editing word documents
○ Spreadsheets (like Excel)
○ Presentations (such as this one)
● Free if you have less than 3,000 users
● If this is right for your organization, this can be a game
changer!
24. Resources
● Google for Nonprofits
○ how to apply, application process
○ exclusive Google products for nonprofits
● YouTube for Good - Step by step guide specific to nonprofits
● NTEN's Reports
● NPower Northwest's Knowledge Center
25. Any questions?
Is that it?!
photo by http://www.flickr.com/photos/plasticrevolver/164351244/