Why should your nonprofit care about Millennials? What do Millennials care about when it comes to philanthropy?
What can you do to engage Millennials in your cause?
4. WHY SHOULD
YOU CARE?
THEY HAVE RESOURCES.1
THEY ARE PASSIONATE.2
THEY HAVE INFLUENCE.3
THEY LOOK FOR ACTION.4
5. MILLENNIAL IMPACT
REPORT.
• 12,000 Millennials
• Born 1979 – 1997
• Since 2009
• All day, streaming
conference
• Download at
themillennialimpact.com
6. Millennial Impact Report
1. To be inspired by the
nonprofit
2. Specific examples of
how their gift will make
an impact
3. Having their gift
matched
WHAT (ALL) DONORS
WANT.
Cygnus Donor Survey
1. Report of impact
2. How donations will
be used
3. Stories from
recipients
8. 10 THINGS THEY CARE
ABOUT (AND
SO SHOULD YOU).
They care about impact1
They care about acting
1
0
They care about giving6
They care about their time9
They care about connecting7
They care about their peers8
They care about design2
They care about right now3
They care about information4
They care about fundraising5
74. Don’t just ask for money
Find ways for them to use social influence
THEY CARE ABOUT
ACTING.
✔
75.
76. Tell great stories (lots of them)
Communicate clearly (and often)
Smaller, more frequent donation options
IN SUMMARY.
Encourage social
Equip and let free
Provide valuable opportunities for them
Make it about impact
Close the loop
✔
✔
✔
✔
✔
✔
✔
✔
78. THANK YOU!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
brady@charityexpress.com
Empowering people to act on the human spirit of charity.
Hinweis der Redaktion
They want to trust in how their donation will be used and feel good about the impact it has
“Trust virus”, 50% decline in businesses, trust just 1 in 4 brands
Technology, access, scale, etc.
Choose 1 of these areas that you will give more thought to and choose 3 of the tactics or to do’s to implement right away
60% liked when nonprofits shared success stories or stories of the people they help
Over half said they’re annoyed when they’re not able to find nonprofit details like contact information easily and quickly
59% said they wanted action oriented headlines and next steps on their sites
46% said they prefer asking people to donate to be a designed nonprofit in lieu of gifts: Opportunity $5k for wedding, charity: water built on birthday campaigns
At conference, every session was mainly about word of mouth, brand advocates, stories and emotion (contagious, made to stick, Huffington, Scooter Braun, etc.)
“Advertising is a tax you pay for unremarkable thinking”, Kiva, charity: water, Invisble Children didn’t use advertising to explode, they made themselves worth talking about.
Arianna Huffington “self expression is the new entertainment”, give them some training but let them express themselves
83% gave, 84% through website
1 in 10 prefer to give over the phone: survey vs. actual!
Emails need to be inspiring or useful: share stories or have needed info like calendar, lot’s of links and let them choose