SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
Michael Heipel, Executive Director Marketing and Event Management


    IFRA Expo 2011
    Exhibitor and Visitor Surveys - Excerpt and benchmarks




Freitag, 18. November 2011
IFRA Expo 2011
     Visitor analysis
Freitag, 18. November 2011
Which hall were you most
                                              interested in?

                     Hamburg 2010
                Hall A.1 (Systems, Software)
                Halls A.3/A.4 (Production technology)

                                                                Vienna 2011
                                                                  Hall A (Systems, Software)
              52%                                                 Hall B (Production technology)



                                   48%
                                                          51%




                                                                            49%




                                                                       © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Areas of Interest of
                                           IFRA Expo visitors (%)
                                      0              15                       30                        45                        60

                                                                                                   42
        Presses and Printing                                                                      42

                                                                              31
                   Prepress                                                    32

            Electronic Media                                                                 37
                                                                                        34

                     Editorial                                                31
                                                                                   33

               Mailroom/distr.                                 21
                                                          19

                               IT                               22
                                                                         25

                 Consumables                                   21
                                                                    23

                    Advertising                                 21
                                                                         25

          Business/Management                              20
                                                           19

           Industry Information                13
                                                     15

                       Archiving           8
                                          7

                             Design            12
                                                12
                                                                    2010 Hamburg                                         2011 Vienna
                        7
                                                                    4                                        © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Visitor rating of
                                         Media Port Programme



                                                            Very useful
                                                                9%
                                             Not useful at all
                                                   6%



                             Not so useful
                                 25%




                                                                     Useful
                                                                      60%




                                                                              © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
How many exhibiting companies
                                  have you met?

                                                 30%   40%    50%    60%             70%
                             0%   10%    20%



                                                       46%


                   1-6


                                                37,5




                                                             54%
            More than 7




                                                                    62,4


         2010 Hamburg                   2011 Vienna
                                                                           © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
How satisfied are you with your visit to IFRA
       Expo?
                                                                                                                                   100%


                                                                94%
                                                                                                93%          94,8
                                                                               89%


                                                                                                                                  80%




                                                                                                                                  60%




                                                                                                                               40%




                                                                                                                              20%
                        11%
            6%
                                     7%
        2008 A-dam
                   2009 Vienna                     5,2
                               2010 Hamburg
                                               2011 Vienna
                                                                                                                             0%
                 Not satisfied/Very dissatisfied             2008 A-dam
                                                                          2009 Vienna
                                                                                        2010 Hamburg
                                                                                                       2011 Vienna
                                                                            Satisfied/Very satisfied
                                                                                                              © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
How do you rate Vienna in general
                                                     as a location for IFRA Expo?

                                                                                                                                 100%

                                                                                              95%
                                                                                                         92,9
                                                                           90%
                                                             88%

                                                                                                                              80%




                                                                                                                             60%




                                                                                                                             40%




              13%                                                                                                           20%
                        10%

                                    5%         6,7
           2008 A-dam
                     2009 Vienna
                               2010 Hamburg
                                           2011 Vienna
                       Below Average/poor                 2008 A-dam                                                        0%
                                                                       2009 Vienna
                                                                                     2010 Hamburg
                                                                                                    2011 Vienna
                                                                             Good/excellent



                                                                                                          © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
In 2012, IFRA Expo will be held in
                                            Madrid, Spain (29 – 31 October 2012,
                                            www.ifraexpo.com). Will you...




                                                  Definitely attend
                                                       15%
                                Still undecided
                                       15%


                     Definitely not attend
                             6%




                       Rather not attend
                             21%

                                                      Probably attend
                                                           43%




                                                                        © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Visitor quotes
      •    The IFRA Expo is not just important for Media managers to attend but it should be a must as
           it helps you understand the publishing trends. Media owners get a insight on how to invest.
           (R. Muyimba, Nation Media Group)

      •    "The best way I know to understand advances in the newspaper technology marketplace and
           to make the vendor contacts you need most." (Bruce Benson, FTI Consulting)

      •    IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation
           Media Group)

      •    IFRA Expo is reality check for publishers. (Predrag Roganovic)

      •    "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the
           media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh)

      •    People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond
           to stay up to date with the technology development, it's a great chance to attend seminars
           and workshops. (Silvio Da Glau, L‘Arena)

      •    "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen
           gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die
           Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer
           Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany

      •    Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu
           informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ)
                                                                                          © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
IFRA Expo
                             2011
                             Exhibitors analysis



Freitag, 18. November 2011
How do you assess the quality of IFRA Expo visitors?

                                                                                                                     100




                                                                                                                     75




                                                                                                                 Good/Excellent




                                                                                                                           %
                                                                                                                     50
          91
                                                                                      87

                                                                                                81
                              73
                                                       69




                                                                                                                    25




      2007 Vienna
                         2008 A-dam
                                                  2009 Vienna                                                       0
                                                                            2010 Hamburg
                                                                                           2011 Vienna

                    Source: IFRA Expo exhibitor surveys. Answers: Good or excellent
                                                                                             © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
How satisfied are you with the visitor
                                                 traffic on your booth?

                                                                                                                            100




                                                                                                                            75




                                                                                                                    Satisfied/very satisfied




                                                                                                                                  %
                                                                                                                            50




                                                                        74


          54                                                                                      63
                                      54
                                                                                                                           25




     2008 A-dam
                                2009 Vienna                                                                                0
                                                                 2010 Hamburg
                                                                                              2011 Vienna
                  Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied
                                                                                                       © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Exhibitor rating of
                             Media Port Programme




                                      Poor
                              Fair     0%    Excellent
                              13%              23%




                               Good
                               63%




                                                         © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Facilities and services

                                2009 Vienna              2010 Hamburg                      2011 Vienna100
                                              25                  50             75
                                0
                                                                                                     87
                                                                                         80
                   Logistics
                                                                                 78


                                                                            63
           Telecom/Internet                                            55
                                                        48

                                                             48
   Catering:Value-for-money                                   50
                                                   39


           Exhibitor Services                                                             82
                                                                                           82
                                                                                   81

      Hotels:Value for money                                                64
                                                                                 75
                                                                            68

          Premises in general
                                                                                                          92
                                                                                                           93
                                                                                                90

                                                                                      © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Please rate the value that your company
                                         received from exhibiting at IFRA Expo

                                                                                                                      70




                                                                                                                     60




                                                                                                                     50




                                                                                                                              Good/excellent
                                                                                                                 40


                       65




                                                                                                                          %
         61

                                                                                                                30

                                                                                      55

                                           40                  42                            47                 20




                                                                                                             10


   2006 Amsterdam

                                   2008 Amsterdam
                                                                                                            0

                                                                              2010 Hamburg

                    Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent
                                                                                             © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
How do you assess the market situation in our industry in general
            today and in the next two years?
                                                                                                                                        60



                                                     52

  48                             48                                                                     47
                                                                                45                                         44
                  43
                                      41
                                                                                                                           40
       38              38                                                                                                               40
                                                          37                                  36

                                                                                                         34
                                                                                           31




                                                                                                                                             %
                                               Rise / Strong Rise              27
                                               Equal to today
                                               Decline / Strong Decline                  26


                                                                          21
                                                                                                                                    20
                            14
             11                                                                                          15

                                           9                   10
                                                                                                                          14




                                                                                                                                    0
2004 A-dam
             2005 Leipzig
                             2006 A-dam
                                               2007 Vienna
                                                                    2008 A-dam
                                                                                     2009 Vienna
                                                                                                   2010 Hamburg
                                                                                                                    2011 Vienna
                                                                                                              © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Are you planning to take part in
                                        IFRA Expo 2012 in Madrid as an
                                        exhibitor?




                             Still undecided
                                    35%




                                                           Yes
                                                           53%



                                          No
                                          12%




                                                                 © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
Exhibitor quotes
      •    IFRA Expo is clearly the annual trade show that works for our industry.
           (Steve Nilan, DTI)

      •    The place to know what is living among the publishers and detect
           future trends and opportunities. (Jos Claas, 2Imagine)

      •    IFRA Expo once again managed to provide a platform for us to meet a
           good number of qualified prospects and existing customers. (Kim
           Svendsen, cci)




                                                                       © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011
For details, please check (password:
      expo2011)
      •    https://www.surveymonkey.com/sr.aspx?
           sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d
           (Exhibitors)
      •    https://www.surveymonkey.com/sr.aspx?
           sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d
           (Visitors English)
      •    https://www.surveymonkey.com/sr.aspx?
           sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d
           (Visitors German)




                                                           © 2011 WAN-IFRA, Michael Heipel


Freitag, 18. November 2011

Weitere ähnliche Inhalte

Andere mochten auch

Empresa de buzoneo, Publidirecta 2015
Empresa de buzoneo, Publidirecta 2015Empresa de buzoneo, Publidirecta 2015
Empresa de buzoneo, Publidirecta 2015Buzoneo
 
5 Ways To Amplify Your Giving Tuesday Campaign
5 Ways To Amplify Your Giving Tuesday Campaign5 Ways To Amplify Your Giving Tuesday Campaign
5 Ways To Amplify Your Giving Tuesday CampaignHubSpot
 
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)MarketResearch.com
 
Marketing stage attack the block
Marketing stage   attack the blockMarketing stage   attack the block
Marketing stage attack the blocksiobhanwren24
 
International Roaming Partners
International Roaming PartnersInternational Roaming Partners
International Roaming PartnersLoknath Putrevu
 
50 Shades of Fail KScope16
50 Shades of Fail KScope1650 Shades of Fail KScope16
50 Shades of Fail KScope16Christian Berg
 
Presentacion Colaboradores de UNE Spain Latam Consulting
Presentacion Colaboradores de UNE Spain Latam ConsultingPresentacion Colaboradores de UNE Spain Latam Consulting
Presentacion Colaboradores de UNE Spain Latam ConsultingDavid Cánovas
 
Informe RSE - Fundacion Tecnoglass
Informe RSE - Fundacion TecnoglassInforme RSE - Fundacion Tecnoglass
Informe RSE - Fundacion TecnoglassTecnoglass
 
TODO SOBRE LA INTERCULTURALIDAD
TODO SOBRE LA INTERCULTURALIDADTODO SOBRE LA INTERCULTURALIDAD
TODO SOBRE LA INTERCULTURALIDADMiGuel MaldonaDo
 
Lipo sem cirurgia não invasiva - Acorporalle
Lipo sem cirurgia não invasiva - AcorporalleLipo sem cirurgia não invasiva - Acorporalle
Lipo sem cirurgia não invasiva - AcorporalleDra. Ana Carolina Puga
 
Caderno da Programação do VIII CBA-Agroecologia
Caderno da Programação do VIII CBA-AgroecologiaCaderno da Programação do VIII CBA-Agroecologia
Caderno da Programação do VIII CBA-AgroecologiaAgroecologia
 
Zilele Biz 2015 - CSR - Iulian Angheluta, Free Miorita
Zilele Biz 2015 - CSR - Iulian Angheluta, Free MioritaZilele Biz 2015 - CSR - Iulian Angheluta, Free Miorita
Zilele Biz 2015 - CSR - Iulian Angheluta, Free MioritaGabriel Barliga
 

Andere mochten auch (20)

Empresa de buzoneo, Publidirecta 2015
Empresa de buzoneo, Publidirecta 2015Empresa de buzoneo, Publidirecta 2015
Empresa de buzoneo, Publidirecta 2015
 
Oxfordshire
OxfordshireOxfordshire
Oxfordshire
 
Mapas ntics
Mapas nticsMapas ntics
Mapas ntics
 
5 Ways To Amplify Your Giving Tuesday Campaign
5 Ways To Amplify Your Giving Tuesday Campaign5 Ways To Amplify Your Giving Tuesday Campaign
5 Ways To Amplify Your Giving Tuesday Campaign
 
Codigo civil de la nacion
Codigo civil de la nacionCodigo civil de la nacion
Codigo civil de la nacion
 
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)
Laparoscopic Devices By Global Industry Analysts, Inc., (GIA)
 
Marketing stage attack the block
Marketing stage   attack the blockMarketing stage   attack the block
Marketing stage attack the block
 
Cólera
CóleraCólera
Cólera
 
La luciérnaga
La luciérnagaLa luciérnaga
La luciérnaga
 
International Roaming Partners
International Roaming PartnersInternational Roaming Partners
International Roaming Partners
 
50 Shades of Fail KScope16
50 Shades of Fail KScope1650 Shades of Fail KScope16
50 Shades of Fail KScope16
 
Tesis
TesisTesis
Tesis
 
Presentacion Colaboradores de UNE Spain Latam Consulting
Presentacion Colaboradores de UNE Spain Latam ConsultingPresentacion Colaboradores de UNE Spain Latam Consulting
Presentacion Colaboradores de UNE Spain Latam Consulting
 
Informe RSE - Fundacion Tecnoglass
Informe RSE - Fundacion TecnoglassInforme RSE - Fundacion Tecnoglass
Informe RSE - Fundacion Tecnoglass
 
TODO SOBRE LA INTERCULTURALIDAD
TODO SOBRE LA INTERCULTURALIDADTODO SOBRE LA INTERCULTURALIDAD
TODO SOBRE LA INTERCULTURALIDAD
 
Así conseguirás una libreta perfecta
Así conseguirás una libreta perfectaAsí conseguirás una libreta perfecta
Así conseguirás una libreta perfecta
 
Arquitectura romana
Arquitectura romanaArquitectura romana
Arquitectura romana
 
Lipo sem cirurgia não invasiva - Acorporalle
Lipo sem cirurgia não invasiva - AcorporalleLipo sem cirurgia não invasiva - Acorporalle
Lipo sem cirurgia não invasiva - Acorporalle
 
Caderno da Programação do VIII CBA-Agroecologia
Caderno da Programação do VIII CBA-AgroecologiaCaderno da Programação do VIII CBA-Agroecologia
Caderno da Programação do VIII CBA-Agroecologia
 
Zilele Biz 2015 - CSR - Iulian Angheluta, Free Miorita
Zilele Biz 2015 - CSR - Iulian Angheluta, Free MioritaZilele Biz 2015 - CSR - Iulian Angheluta, Free Miorita
Zilele Biz 2015 - CSR - Iulian Angheluta, Free Miorita
 

Mehr von WAN-IFRA

Importance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersImportance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersWAN-IFRA
 
World Press Trends 2015
World Press Trends 2015World Press Trends 2015
World Press Trends 2015WAN-IFRA
 
Newspaper Media 2014
Newspaper Media 2014Newspaper Media 2014
Newspaper Media 2014WAN-IFRA
 
Facebook Update #DME14
Facebook Update #DME14Facebook Update #DME14
Facebook Update #DME14WAN-IFRA
 
Robert Johansson - Schibsted
Robert Johansson - SchibstedRobert Johansson - Schibsted
Robert Johansson - SchibstedWAN-IFRA
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharremWAN-IFRA
 
Case Study
Case StudyCase Study
Case StudyWAN-IFRA
 
The variables for excellent color quality
The variables for excellent color qualityThe variables for excellent color quality
The variables for excellent color qualityWAN-IFRA
 
Panel discussion
Panel discussionPanel discussion
Panel discussionWAN-IFRA
 
What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?WAN-IFRA
 
Power of Print Stage opening
Power of Print Stage openingPower of Print Stage opening
Power of Print Stage openingWAN-IFRA
 
Prepress production in the cloud
Prepress production in the cloudPrepress production in the cloud
Prepress production in the cloudWAN-IFRA
 
Automised content curation at N24
Automised content curation at N24Automised content curation at N24
Automised content curation at N24WAN-IFRA
 
Lean production
Lean productionLean production
Lean productionWAN-IFRA
 
Importance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperImportance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperWAN-IFRA
 
Process optimization and automation
Process optimization and automationProcess optimization and automation
Process optimization and automationWAN-IFRA
 
Official Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoOfficial Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoWAN-IFRA
 
Community building
Community buildingCommunity building
Community buildingWAN-IFRA
 
How Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeHow Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeWAN-IFRA
 
Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...WAN-IFRA
 

Mehr von WAN-IFRA (20)

Importance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersImportance of ISO Standardisation for Publishers
Importance of ISO Standardisation for Publishers
 
World Press Trends 2015
World Press Trends 2015World Press Trends 2015
World Press Trends 2015
 
Newspaper Media 2014
Newspaper Media 2014Newspaper Media 2014
Newspaper Media 2014
 
Facebook Update #DME14
Facebook Update #DME14Facebook Update #DME14
Facebook Update #DME14
 
Robert Johansson - Schibsted
Robert Johansson - SchibstedRobert Johansson - Schibsted
Robert Johansson - Schibsted
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharrem
 
Case Study
Case StudyCase Study
Case Study
 
The variables for excellent color quality
The variables for excellent color qualityThe variables for excellent color quality
The variables for excellent color quality
 
Panel discussion
Panel discussionPanel discussion
Panel discussion
 
What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?
 
Power of Print Stage opening
Power of Print Stage openingPower of Print Stage opening
Power of Print Stage opening
 
Prepress production in the cloud
Prepress production in the cloudPrepress production in the cloud
Prepress production in the cloud
 
Automised content curation at N24
Automised content curation at N24Automised content curation at N24
Automised content curation at N24
 
Lean production
Lean productionLean production
Lean production
 
Importance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperImportance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaper
 
Process optimization and automation
Process optimization and automationProcess optimization and automation
Process optimization and automation
 
Official Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoOfficial Opening of the World Publishing Expo
Official Opening of the World Publishing Expo
 
Community building
Community buildingCommunity building
Community building
 
How Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeHow Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in Europe
 
Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...
 

Kürzlich hochgeladen

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Kürzlich hochgeladen (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

IFRA Expo 2011: Exhibitor and visitor survey results

  • 1. Michael Heipel, Executive Director Marketing and Event Management IFRA Expo 2011 Exhibitor and Visitor Surveys - Excerpt and benchmarks Freitag, 18. November 2011
  • 2. IFRA Expo 2011 Visitor analysis Freitag, 18. November 2011
  • 3. Which hall were you most interested in? Hamburg 2010 Hall A.1 (Systems, Software) Halls A.3/A.4 (Production technology) Vienna 2011 Hall A (Systems, Software) 52% Hall B (Production technology) 48% 51% 49% © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 4. Areas of Interest of IFRA Expo visitors (%) 0 15 30 45 60 42 Presses and Printing 42 31 Prepress 32 Electronic Media 37 34 Editorial 31 33 Mailroom/distr. 21 19 IT 22 25 Consumables 21 23 Advertising 21 25 Business/Management 20 19 Industry Information 13 15 Archiving 8 7 Design 12 12 2010 Hamburg 2011 Vienna 7 4 © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 5. Visitor rating of Media Port Programme Very useful 9% Not useful at all 6% Not so useful 25% Useful 60% © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 6. How many exhibiting companies have you met? 30% 40% 50% 60% 70% 0% 10% 20% 46% 1-6 37,5 54% More than 7 62,4 2010 Hamburg 2011 Vienna © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 7. How satisfied are you with your visit to IFRA Expo? 100% 94% 93% 94,8 89% 80% 60% 40% 20% 11% 6% 7% 2008 A-dam 2009 Vienna 5,2 2010 Hamburg 2011 Vienna 0% Not satisfied/Very dissatisfied 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna Satisfied/Very satisfied © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 8. How do you rate Vienna in general as a location for IFRA Expo? 100% 95% 92,9 90% 88% 80% 60% 40% 13% 20% 10% 5% 6,7 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna Below Average/poor 2008 A-dam 0% 2009 Vienna 2010 Hamburg 2011 Vienna Good/excellent © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 9. In 2012, IFRA Expo will be held in Madrid, Spain (29 – 31 October 2012, www.ifraexpo.com). Will you... Definitely attend 15% Still undecided 15% Definitely not attend 6% Rather not attend 21% Probably attend 43% © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 10. Visitor quotes • The IFRA Expo is not just important for Media managers to attend but it should be a must as it helps you understand the publishing trends. Media owners get a insight on how to invest. (R. Muyimba, Nation Media Group) • "The best way I know to understand advances in the newspaper technology marketplace and to make the vendor contacts you need most." (Bruce Benson, FTI Consulting) • IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation Media Group) • IFRA Expo is reality check for publishers. (Predrag Roganovic) • "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh) • People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond to stay up to date with the technology development, it's a great chance to attend seminars and workshops. (Silvio Da Glau, L‘Arena) • "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany • Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ) © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 11. IFRA Expo 2011 Exhibitors analysis Freitag, 18. November 2011
  • 12. How do you assess the quality of IFRA Expo visitors? 100 75 Good/Excellent % 50 91 87 81 73 69 25 2007 Vienna 2008 A-dam 2009 Vienna 0 2010 Hamburg 2011 Vienna Source: IFRA Expo exhibitor surveys. Answers: Good or excellent © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 13. How satisfied are you with the visitor traffic on your booth? 100 75 Satisfied/very satisfied % 50 74 54 63 54 25 2008 A-dam 2009 Vienna 0 2010 Hamburg 2011 Vienna Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 14. Exhibitor rating of Media Port Programme Poor Fair 0% Excellent 13% 23% Good 63% © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 15. Facilities and services 2009 Vienna 2010 Hamburg 2011 Vienna100 25 50 75 0 87 80 Logistics 78 63 Telecom/Internet 55 48 48 Catering:Value-for-money 50 39 Exhibitor Services 82 82 81 Hotels:Value for money 64 75 68 Premises in general 92 93 90 © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 16. Please rate the value that your company received from exhibiting at IFRA Expo 70 60 50 Good/excellent 40 65 % 61 30 55 40 42 47 20 10 2006 Amsterdam 2008 Amsterdam 0 2010 Hamburg Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 17. How do you assess the market situation in our industry in general today and in the next two years? 60 52 48 48 47 45 44 43 41 40 38 38 40 37 36 34 31 % Rise / Strong Rise 27 Equal to today Decline / Strong Decline 26 21 20 14 11 15 9 10 14 0 2004 A-dam 2005 Leipzig 2006 A-dam 2007 Vienna 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 18. Are you planning to take part in IFRA Expo 2012 in Madrid as an exhibitor? Still undecided 35% Yes 53% No 12% © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 19. Exhibitor quotes • IFRA Expo is clearly the annual trade show that works for our industry. (Steve Nilan, DTI) • The place to know what is living among the publishers and detect future trends and opportunities. (Jos Claas, 2Imagine) • IFRA Expo once again managed to provide a platform for us to meet a good number of qualified prospects and existing customers. (Kim Svendsen, cci) © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011
  • 20. For details, please check (password: expo2011) • https://www.surveymonkey.com/sr.aspx? sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d (Exhibitors) • https://www.surveymonkey.com/sr.aspx? sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d (Visitors English) • https://www.surveymonkey.com/sr.aspx? sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d (Visitors German) © 2011 WAN-IFRA, Michael Heipel Freitag, 18. November 2011