This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
2. Make ‘em Say Wow! This template is designed to give you some structure and help with preparing a proposal for website redesign. For this presentation, I created my own 11 point attribute scale. But, feel free to create your own and customize this template for your own needs. I’m just paying it forward… Best of luck to you! 7/2/2011 Vickie Siculiano 1
3. Situation Analysis INSERT COMPANY NAME Offspring of INSERT PARENT COMPANYwith a big value proposition. “INSERT MISSION STATEMENT HERE” Goals: INSERT GOALS HERE Assessment Strong INSERT STRENGTHS HERE (i.e. customer service), but website could benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).) Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HEREcompetitors and ranked. 7/2/2011 Vickie Siculiano 2
4. Company Goals Short-Term Goals INSERT GOALS HERE (i.e. Redesign website to include CRM, social media, graphic redesign.) INSERT METHODOLOGY Long-Term Goals INSERT GOALS HERE (i.e.) Decrease bounce rate to under 20%, Generate 100,000 absolute unique visitors/month, Generate 50% conversion rate, Increase search engine traffic proportion to 50%. INSERT METHODOLOGY 3 7/2/2011 Vickie Siculiano
8. The Competitors: Analysis SEO Winner: INSERT WINNER INSERT RATIONALE i.e. Good use of meta tags Good use of keyword phrases Strong inbound links 7/2/2011 Vickie Siculiano 7 Insert Home Page Screenshots
9. The Competitors: Analysis Social Media Interface Winner: INSERT WINNER INSERT RATIONALE i.e. Social Media Login Capability Facebook Plug In Blog 7/2/2011 Vickie Siculiano 8 Insert Social Media Interface Screenshots
10. The Competitors: Analysis Conversion Process Winner: INSERT WINNER INSERT RATIONALE i.e. Video featuring benefits, No double opt-in, Streamlined conversion process 7/2/2011 Vickie Siculiano 9 Insert Conversion Page Screenshots
11. The Competitors: Analysis Use of Video Winner: INSERT WINNER INSERT RATIONALE i.e. embedded on home page 7/2/2011 Vickie Siculiano 10 Insert Video Screenshots OR Embedded Video
12. The Competitors: Analysis FAQ Winner: INSERT WINNER INSERT RATIONALE i.e. Categories Searchability 7/2/2011 Vickie Siculiano 11 Insert FAQ Screenshots
13. The Competitors: Analysis Benefits Winner: INSERT WINNER INSERT RATIONALE i.e. Easy to find Strong value proposition Well-written copy 7/2/2011 Vickie Siculiano 12 Insert Benefits Screenshots
14. The Competitors: Analysis Conversion Option Visibility Winner: INSERT WINNER INSERT RATIONALE i.e. on every page Powerful graphic 7/2/2011 Vickie Siculiano 13 Insert Page Screenshots featuring Call to Action
15. The Competitors: Analysis Help Desk Winner: INSERT WINNER INSERT RATIONALE i.e. Robust forms w/ drop downs Live chat option 7/2/2011 Vickie Siculiano 14 Insert Help Desk Screenshots
16. The Competitors: Analysis Affiliate Marketing Winner: INSERT WINNER INSERT RATIONALE i.e. Both email and link options Application process forms 7/2/2011 Vickie Siculiano 15 Insert Affiliate Marketing Screenshots
17. The Competitors: Findings INSERT COMPANY NAME Ranking = INSERT # INSERT SELECTED ATTRIBUTE TALKING POINTS i.e. Affiliate: INSERT RANK SEO: INSERT RANK Use of Video: INSERT RANK Social Media: INSERT RANK 7/2/2011 Vickie Siculiano 16 Insert Home Page Screenshot
18. Recommendations Site Layout INSERT RECOMMENDATIONS i.e. Branded skin Above the fold 7/2/2011 Vickie Siculiano 17
20. Recommendations SEO INSERT RECOMMENDATIONS i.e. Include unique tags for pages, images, alt txt, IA Rewrite copy to be more compelling. 7/2/2011 Vickie Siculiano 19
21. Recommendations Social Media Interface INSERT RECOMMENDATIONS i.e. Build social media profiles (Facebook, etc.) Add share buttons (Share This, Facebook Like, Google +1) 7/2/2011 Vickie Siculiano 20
22. Recommendations Join Process INSERT RECOMMENDATIONS i.e. Streamline process From 3 page funnel to only 1 7/2/2011 Vickie Siculiano 21
23. Recommendations Video INSERT RECOMMENDATIONS i.e.Create video featuring benefits to encourage conversions Could be graphic 7/2/2011 Vickie Siculiano 22
29. Any questions? 7/2/2011 Vickie Siculiano 28 INSERT YOUR CHOICE OF VISUAL REMEMBER - DRIVE IT HOME!
Hinweis der Redaktion
This template is designed to give some structure and helpful perspective on the proposal of a website redesign in a powerpoint presentation. You could also use Word, but as a leave behind, this is a helpful piece.