The document is a presentation on SEO 101 by Brady Callahan from UpTik Media. It introduces Brady and defines SEO as increasing quality and quantity of visitor traffic from search engines. It discusses important on-page and off-page ranking factors as well as how search engines work by crawling pages, indexing them, and sorting them to understand user intent. It outlines how SEO has changed over time with new ranking factors like social media, personalization, and user experience. The presentation emphasizes that SEO is more than just keywords and helps boost personal brands and businesses through blogging and content marketing.
37. SEs Sort Pages Learn User Intent
Source: http://searchengineland.com/library/schema-dot-org
IMPORTANT: Schema.org markup helps search
engines understand entities [your content] instead of
just match words on a page with search terms
[keyword stuffing].*
38. SEs Sort Pages Learn User Intent
Source: http://searchengineland.com/google-hummingbird-172816
49. A lot.
@UpTikMedia
These
“snippets” get
more attention
than your typical
“blue link”
search result.
A high-quality
search result.
More clicks per
impression
(click-through
rate [CTR])
@bradydcallahan
54. “New” SEO Ranking Factors
Ranking Factors
"Old" Factors
Social Media
Google+
Branding
Referrals
Web Mentions
UX
Local SEO
Personalization
Freshness
Authority
@UpTikMedia
Source: http://moz.com/ugc/using-google-plus-a-guide-for-local-businesses
@bradydcallahan
55. “New” SEO Ranking Factors
Source: http://searchengineland.com/seotable
56. “New” SEO Ranking Factors
Source: http://www.slideshare.net/randfish/the-seo-revolution-will-not-be-
82. Want to Learn SEO?
How Search Works – Google
Beginner's Guide to SEO – Moz
SEO Starter Guide - Google Webmasters
Learn SEO – SEOBook
What is SEO? – Point Blank SEO
Google&Bing Webmaster Blogs
Google Webmasters – YouTube
Search Engine Land
Moz Blog
Rand Fishkin, Danny Sullivan, Eric Enge, Dr. Pete
#SEOpub
Big SEO – Reddit
Webmaster World Forum
Google Algorithm Change History – Moz
Training & Certification – Google Analytics
Learn Google Webmaster Tools
Bing Webmaster Tools
@UpTikMedia@bradydcallahan
83. How Search Works – Google
Beginner's Guide to SEO – Moz
SEO Starter Guide - Google Webmasters
Learn SEO – SEOBook
What is SEO? – Point Blank SEO
Google&Bing Webmaster Blogs
Google Webmasters – YouTube
Search Engine Land
Moz Blog
Rand Fishkin, Danny Sullivan, Eric Enge, Dr. Pete
#SEOpub
Big SEO – Reddit
Webmaster World Forum
Google Algorithm Change History – Moz
Training & Certification – Google Analytics
Learn Google Webmaster Tools
Bing Webmaster Tools
Want to Learn SEO?
@UpTikMedia@bradydcallahan