1. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in master)
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QUESS CORP LTD.,
Digital Media Landscape

2. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Creating a digital value chain lies in turning intelligence into content

3. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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intelligence =
to educate
to support products/services
to engage
I
N
F
O
R
M
A
T
I
O
N
In digital media parlance,

4. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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PRIME CONTENT CHALLENGES THAT
COMPANIES FACE:
Inability to keep up the momentum on producing
quality content…
But this can be offset by involving your readers in the process,
researching, testing your content, linking up with related stories on the web,
etc.

5. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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…and

6. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Iterating components to connect & converse
Communication channels
Many organizations tend to place too much importance on the quantity
of content that represents their position in the competitive landscape
That, that is a bigger challenge!
% shows preference for content type among organizations
Producing content that overlooks the corporate
needs & requirements

7. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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aligning internal and external communications to
organizational goal & vision
The challenge:

8. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Aligning Content to Business Goal & Vision
An example of how the content focus should be… Next, we’ll break this down further.
QUESSCORP
BUSINESSES
CAREWORKS:
CSR
INVESTORS
STAFF
RELATIONS
CAREERS

9. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Identifying Themes
Content themes that reflect the organization’s goals & user needs
QUESSCORP
BUSINESSES
CAREWORKS:
CSR
INVESTORS
STAFF
RELATIONS
CAREERS
Organization’s goals User’s need
• Operational excellence
• Geographic presence
• Business presence
• News
• Business insight
• Analysis
Organization’s goals User’s need
• People
• Health
• Education
• Sustainable livelihood
• Plans
• Updates
Organization’s goals User’s need
• Corporate governance • Presentations
• Announcements
• Updates
Organization’s goals User’s need
• Assistance
programs
• Skills development
• Compliance
• Review mechanism
• Information
• Education
Organization’s goals User’s need
• Why Quess?
• Life@Quess
Opportunities

10. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Deciding on the Content Structure
Break down content components based on
requirements & preferences
QUESSCORP
BUSINESSES
CAREWORKS:
CSR
INVESTORS
STAFF
RELATIONS
CAREERS
THOUGHT LEADERSHIP UPDATES
Organization’s goals User’s need
• Operational excellence
• Geographic presence
• Business presence
• News
• Business insight
• Analysis
PROGRAMS ACHIEVEMENTS
Organization’s goals User’s need
• People
• Health
• Education
• Sustainable livelihood
• Plans
• Updates
COMPLIANCE ACHIEVEMENTS
Organization’s goals User’s need
• Corporate governance • Presentations
• Announcements
• Updates
PROCESSES INSTRUCTIONS
Organization’s goals User’s need
• Assistance programs
• Skills development
• Compliance
• Review mechanism
• Information
• Education
ABOUT QUESS
Organization’s goals User’s need
• Why Quess?
• Life@Quess
Opportunities
• White papers
• Case studies
• Newsletters
• Blogs
• Emails
• Articles
• Reports
• Presentations
• Newsletters
• Articles
• Reports
• FAQ
• Presentations
• Press releases
• Checklists
• Blogs
• Infographic
• Articles
• Interviews
• FAQ
• Guides/Toolkits
• Testimonials
• Videos
• Interviews
• Updates
• Articles
• Presentations
On-site assets
Outbound
Content Pillar

11. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Orchestrating a Portfolio of Channels
An example of how the lifespan of a single content object can be prolonged strategically
FREQUENCY WEEKLY FORTNIGHTLY MONTHLY QUARTERLY HALF-YEARLY
CONTENT TYPE SOCIAL UPDATES BLOG NEWSLETTER ARTICLE SLIDESHARE CASE STUDY WHITE PAPER
FOCUS Relevant stories/posts… Why is it happening… What happened &
related stories
Understand the
issue…
Understand the
issue…
Approaching the
issue
Policy document
A content pillar can be repurposed across
the media for maximum impact.
It starts here. The white
paper for a content pillar.

12. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Orchestrating a Portfolio of Channels
Build everything with the intent to measure it
CONTENT PILLAR
WHITE PAPER /
REPORT / CASE
STUDY
PRESENTATION
SLIDESHARE
SOCIAL
FB LN
BLOGPOST
EMAIL
NEWSLETTER
ARTICLE
SOCIAL
FB LN
EMAIL
SOCIAL
FB LN
EMAIL
• Views
• Downloads
• Shares
• Favorites
• Page views
• Comments
• Repeat visits
• Downloads
• Registrations
• Page views
• Shares
• Comments
• Repeat visits
• Unique visitors
• Likes
• Shares
• Comments
• New followers
• Reach
• Page views
• Repeat visits
• Shares

13. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Team Structure for Creating & Managing Content
Corporate
communications
Think-tank
Program
Manager
Community
Manager
Social assets
Digital assets
Web Team
SEO expert
Editors
Writers
Designers
Developers Analytics
Knowledge management team made up
of corporate stakeholders. It functions as
the final authority on editorial content and
also establishes standards.

14. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in master)
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Thank You.