HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.

1. Social
Conversion

2. #inbound12#inbound12
KIPP
BODNAR
I have an unhealthy
love of ketchup.
@kippbodnar

3. #DublinTalkSeries

4. I’ve
never
been
cool.

5. Marketers
have to
be cool.

6. More than
700 million
websites
Source: Netcraft

7. People
think cool
is
conformity.

8. Lead the
flock.

9. #inbound12
Social
Conversio
n

10. Social
Conversio
n
= Socia
l
Proof
+
Strong
Ties

11. Social
Proof

13. People
want to
feel safe.

14. Safety is in numbers.

15. Strong Ties

16. Interaction, Affe
ction
and Time

17. The 3 Applications Of Social
Conversion
SharingLead
Conversio
n
Sales

18. 73%
of CEOs
don’t believe
marketers drive
revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

19. people to people

20. Ignoring
conversions for
community.

21. close more sales.

24. “Social content is the new;
more credible customer
testimonial” -
@KippBodnar
#DublinTalkSeries

25. Segmentin
g is key.

29. “Use interactions in social
media as points of
segmentation to increase
customer conversion” -
@KippBodnar
#DublinTalkSeries

32. “Create and display
custom CTAs and Landing
Pages to move buyers
through the buying cycle” -
@KippBodnar
#DublinTalkSeries

33. Increase lead conversion.

36. Result: 27% Click
Through Rate
Increase

37. “Social Conversion is
about improving lead
conversion metrics with
social content” -
@KippBodnar
#DublinTalkSeries

40. Result: 23%
Increase in Click
Through Rate

41. “Social Content can
boost CTA click-through
rate to increase lead
generation” -
@KippBodnar

44. Result: 5% Boost
to Conversion
Rate

48. Result: 7% Boost
in Click-Through
Rate

49. get people to share.

50. #inbound12
The half-life of a social media link is
3 hours.
BITLY, 9/2011

51. #inbound12
THE
10:4:1
RULE

52. #inbound12
THE
10:4:1
RULE
Links to third-
party articles

53. #inbound12
THE
10:4:1
RULE
Links to company
blog posts

54. #inbound12
THE
10:4:1
RULE
Link to a company
landing page

55. Really?

56. Follow us Share this
Vs.

57. Share This Follow Me
3,200 Followers 256 Followers

58. The 3 Applications Of Social
Conversion
SharingLead
Conversio
n
Sales

59. Social
Conversio
n
=Socia
l
Proof
+
Strong
Ties

60. Lead the
flock.

61. You’ll be
the
coolest.

62. 73%
of CEOs
don’t believe
marketers drive
revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

63. More importantly…