1. image: Today is a good day
social media event marketing
a presentation by sidneyeve matrix
Contents of this document including images have Creative Commons non-commercial attribution licenses. cc 2012 Please share nicely.
2. In 2010, 6 out of 10 event planners
were unlikely to use social tools.
source: Constant Contact survey, 931 respondents, 2010
3. at
veys s how th
sur
Today all event planners use it,
7 out of 10 successfully.
success!
well... not so
much.
source: 2012 survey, 111 respondents by
4. How do event planners use it?
Mostly promotion, not conversation.
87% use social media to promote events
57% to share announcements
29% use it to increase conversations
and engagement around the event
23% for branding
source: 2012 survey, 111 respondents by
5. T challenges?
op
Getting and keeping attention.
#1 getting people to respond to invites
#2 getting them to pay attention to invites
source: research by
35. social
media
powered
pre-‐/
post
event
surveys
create buzz before, gather business intelligence after
Do
you
prefer
morning
or
afternoon
sessions?
How
likely
are
you
to
come
again?
Which
of
these
topics
interests
you
the
most?
Was
your
attendance
worthwhile?
Will
you
refer
others?
57. on the importance of
mobile
email
optimization
if an email received on your mobile device
does not display properly, do you:
35% save it to 19% close and
view on PC forget about it
49% delete
immediately
source: e-Dialog 2012 Global Research Study, 9,000 respondents
65. behind
Klout...
Gamification:
use of game design techniques and
mechanics to enhance non-game contexts
achievement
badges
achievement
levels
leader
boards
progress
bar
virtual
currency
69. and one last tip:
get
a
cute
spokespet
well... it *is* the Internet!
70. image: tannakawho
about
the
presenter
:
Sidneyeve Matrix is a media professor
and digital marketing trends analyst.
Connect via twitter.com/sidneyeve