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From Games to Education to
Morning Dance Parties:
Lessons Learned from the Field
Matthew Brimer
Co-Founder, General Assembly
Co-Founder, Daybreaker
Board Member & Investor, Truffle
Lean Startup Conference — Nov. 2, 2016
Hello.
Lesson 1
Don’t have too
many cooks in
the kitchen.
Lesson 2
Karma is real!
Give and be useful
without asking for
anything in return.
Lesson 3
Bring it offline.
Turns out people
like to be around
people.
Lesson 4
Before you even
have a product,
start by defining
your core values.
Lesson 5
Treat every new
project or venture
like a science
experiment.
Now What?
If your startup is
hiring, General
Assembly is an
awesome (and
free!) source of
great talent. 
Talk to Anna at
anna@ga.co
If you want to
start off your day
in the most epic
way possible, join
Daybreaker.
Wake up and
dance at
daybreaker.com
If you like food
and/or people,
get on Truffle!
Secret dinners
coming soon…
Get the app 

and join the
community at
heytruffle.com
If you’re an
American eligible
to vote, DO IT.
We need you.
Matthew O. Brimer
Facbook: /brimer
Instagram: @brimer
LinkedIn: /mobrimer
Thank You!
General Assembly
ga.co
Daybreaker
daybreaker.com
Truffle
heytruffle.com
My Experiments:

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From Games to Education to Morning Dance Parties: Lessons Learned from the Field, Matthew Brimer, General Assembly

  • 1. From Games to Education to Morning Dance Parties: Lessons Learned from the Field Matthew Brimer Co-Founder, General Assembly Co-Founder, Daybreaker Board Member & Investor, Truffle Lean Startup Conference — Nov. 2, 2016
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  • 9. Lesson 1 Don’t have too many cooks in the kitchen.
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  • 12. Lesson 2 Karma is real! Give and be useful without asking for anything in return.
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  • 16. Lesson 3 Bring it offline. Turns out people like to be around people.
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  • 21. Lesson 4 Before you even have a product, start by defining your core values.
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  • 24. Lesson 5 Treat every new project or venture like a science experiment.
  • 25. Now What? If your startup is hiring, General Assembly is an awesome (and free!) source of great talent.  Talk to Anna at anna@ga.co If you want to start off your day in the most epic way possible, join Daybreaker. Wake up and dance at daybreaker.com If you like food and/or people, get on Truffle! Secret dinners coming soon… Get the app 
 and join the community at heytruffle.com If you’re an American eligible to vote, DO IT. We need you.
  • 26. Matthew O. Brimer Facbook: /brimer Instagram: @brimer LinkedIn: /mobrimer Thank You! General Assembly ga.co Daybreaker daybreaker.com Truffle heytruffle.com My Experiments: