Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.

2. •What Google My Business Is
•What this change means to you
•What you need to do on your end
•Updated strategies & techniques for
getting ranked in the Map Listing in your
Area
You’re About To Discover....

3. What is Google My Business
•Google has created Google My
Business, a one-stop shop for small
business owners looking to increase
their visibility within Google search,
Google Maps, and Google+. Users
will also be able to access their
applications in one place.
•Google Places now redirects to
Google My Business

4. What is Google My Business

5. What’s New
•One Stop Shop for updating business
information, adding photos,
reading / responding to reviews &
using Google+
• Integrated information from Insights,
Reviews, Google Anaytics &
Hangouts

6. ♦ Login
to
your
Google
My
Business
Listing
at
www.google.com/business
o Use
the
Username
/
Password
that
was
used
to
claim
your
initial
Google
Places
or
Google+
Local
Listing
o You
will
want
to
request
this
from
your
current
provider
if
they
did
this
for
you.
It’s
your
business
and
Google
is
a
major
marketing
source
for
your
company.
You
need
access
to
this
for
your
own
protection
and
reference.
♦ Do
a
quick
scan
to
see
if
Google
has
any
issues
with
your
listing
(E.G.
Duplicate
Listing,
Listing
Not
Approved,
etc)
♦ If
there
is
a
true
duplicate
listing,
follow
the
process
to
delete
it
♦ On
your
active
business
page,
click
the
“edit”
button
and
review
the
information
to
ensure
everything
is
correct
and
properly
optimized
o Name
showing
correctly
and
exactly
(no
extra
keywords
other
than
the
company
name.
E.G.
If
your
company
is
“Bills
Plumbing,
Heating
&
Air”
make
sure
it
does
not
read
“Bills
Plumbing,
Heating
&
Air
San
Francisco
for
example)
o Make
sure
it’s
a
local
area
code
phone
number
rather
than
a
toll
free
number
o Review
the
categories
to
ensure
the
correct
category(s)
are
selected
o Hour
of
operation
set
correctly
o Upload
as
many
quality,
authentic
photos
as
possible
♦ Connect
your
external
resources
o Google
Analytics
o YouTube
Channel
♦ Start
to
focus
on
building
up
your
followers
(real
followers,
don’t
try
to
game
the
system)
♦ Start
to
pust
updates
on
a
consistent
basis
to
your
Google+
listing
via
Google
My
Business
♦ Work
on
developing
references
of
your
company
name,
address
&
phone
number
across
the
web
by
getting
added
to
online
directory
listings
(Top
list
here)
♦ Put
a
system
in
place
for
getting
online
reviews
from
your
real
customers
in
your
TRUE
service
are.
See
our
ultimate
strategy
here.
What you need to do

7. Download your Cheat Sheet
www.PlumberSEO.net/Cheat-­‐Sheet

8. How Do I Get Ranked On The Map?

9. Optimize For Google Maps
HOW DO I GET RANKED ON THE GOOGLE MAP?

10. Go to www.google.com/Business
Optimize Your Google My Business Listing

11. Optimize Your Google My Business Listing

12. Optimize Your Google My Business Listing

13. Update
Your
Company
Name
to
Read
“Company
Name”)
–
E.G.
Don’t
Add
any
keywords
here
Add
your
Website
Address
–
This
will
create
an
important
inbound
link
USE
a
LOCAL
NUMBER
(800#’s
Won’t
Do
The
Trick)
Use
a
Local
Address
(NO
PO
BOX
or
UPS
Store).
Worst
Case
Virtual
Office
Upload
PHOTOS
–
AS
MANY
AS
POSSIBLE
–
Use
personal
Photos
–
Pictures
of
yourself
(the
owner),
Pictures
of
Your
Staff,
Pictures
of
the
Office,
Pictures
of
Your
Trucks,
Your
Equipment,
Your
Logo,
Coupons,
Pictures
of
your
work.
People
Connect
&
Resonate
With
People.
Leverage
that
in
your
Map
Lis:ng
Upload
a
Video
if
you
have
one
(If
you
don’t
–
Get
one
made!)
List
your
hours
of
opera^on
&
services
offered
Optimize Your Google Maps

14. Optimize Your Google My Business
Clean
Up
any
Duplicate
Lis1ngs
Once you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any
duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing
from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name,
City”.

15. Number
of
Followers
Frequency
of
Posts
Engagement
of
followers
Number
of
Online
Reviews
NEW Ranking Factors?

16. Claimed
&
Op^mized
Google
My
Business
Lis^ng
Many
cita^ons
(Web
references
of
Name,
Address
&
Phone
Number)
Online
Reviews
Tried & True Ranking Factors?

17. Establish your NAP & Citations
•
Cita^on
is
a
web
Reference
of
Name
/
Address
/
Phone
Number
•
You
MUST
isolate
the
most
accurate
Name,
Address
&
Phone
Number
•
You
need
to
be
listed
online
on
all
the
major
online
directory
sites

18. Establish your NAP & Citations
Top
Cita1on
Sources:
•
Bing
Local
•
City
Search
•
Yahoo
Local
•
CitySearch
•
Angies
List
•
Judy’s
Book
•
Local.com
•
Merchant
Circle
•
YellowPages.com
/
YP.com
•
DexKnows.com

19. Get Online Reviews

20. Get$Reviews–"Reviews"are"a"key"determinant"of"placement"within"
the"Map"Lis9ngs."The"number"of"reviews"of"your"local"lis9ng"is"a"key"
determinant"in"placement."
As"a"prac9ce,"you"need"to"request"reviews"from"your"customers"in"
order"to"get"them."A"strategy"that"we"use"takes"a"three"pronged"
approach:""
• Send"an"ini9al"email"to"your"client"database"asking"them"to"
write"a"review"of"your"company"on"Google"and"provide"them"
with"the"URL"to"your"Google"Places"page."
• Keep"an"open"ear"for"Happy"Customers"and"ask"them"if"they"
would"be"willing"to"write"a"review."If"so,"get"their"email"at"
that"moment"and"let"them"know"that"you"will"be"sending"
them"an"email"with"the"link"to"write"the"review."
Get Online Reviews

21. Get Online Reviews
Secret
Weapon

23. Showcase Online Reviews

24. Google
Maps
Checklist
♦ Login
to
your
Google
My
Business
Listing
at
www.google.com/business
o Use
the
Username
/
Password
that
was
used
to
claim
your
initial
Google
Places
or
Google+
Local
Listing
o You
will
want
to
request
this
from
your
current
provider
if
they
did
this
for
you.
It’s
your
business
and
Google
is
a
major
marketing
source
for
your
company.
You
need
access
to
this
for
your
own
protection
and
reference.
♦ Do
a
quick
scan
to
see
if
Google
has
any
issues
with
your
listing
(E.G.
Duplicate
Listing,
Listing
Not
Approved,
etc)
♦ If
there
is
a
true
duplicate
listing,
follow
the
process
to
delete
it
♦ On
your
active
business
page,
click
the
“edit”
button
and
review
the
information
to
ensure
everything
is
correct
and
properly
optimized
o Name
showing
correctly
and
exactly
(no
extra
keywords
other
than
the
company
name.
E.G.
If
your
company
is
“Bills
Plumbing,
Heating
&
Air”
make
sure
it
does
not
read
“Bills
Plumbing,
Heating
&
Air
San
Francisco
for
example)
o Make
sure
it’s
a
local
area
code
phone
number
rather
than
a
toll
free
number
o Review
the
categories
to
ensure
the
correct
category(s)
are
selected
o Hour
of
operation
set
correctly
o Upload
as
many
quality,
authentic
photos
as
possible
♦ Connect
your
external
resources
o Google
Analytics
o YouTube
Channel
♦ Start
to
focus
on
building
up
your
followers
(real
followers,
don’t
try
to
game
the
system)
♦ Start
to
pust
updates
on
a
consistent
basis
to
your
Google+
listing
via
Google
My
Business
♦ Work
on
developing
references
of
your
company
name,
address
&
phone
number
across
the
web
by
getting
added
to
online
directory
listings
(Top
list
here)
♦ Put
a
system
in
place
for
getting
online
reviews
from
your
real
customers
in
your
TRUE
service
are.
See
our
ultimate
strategy
here.

25. Download your Cheat Sheet
www.PlumberSEO.net/Cheat-­‐Sheet

26. Optimize For Google Maps

27. Started
in
1998
Hull Plumbing Case Study

28. The Result…

29. The Result…
I’ve
been
with
Plumber
SEO
for
just
about
2
years
now
and
can
tell
you
that
it
has
had
a
noticeable
impact
on
the
growth
of
my
business.
Since
getting
started
with
them
my
revenue
has
doubled
from
$450K
to
$1.1M
and
my
staff
has
grown
from
5
guys
to
13
guys.
Prior
to
connecting
with
them
I
had
tried
a
number
of
other
companies
&
approaches.
I
spent
a
lot
of
what
I
call
“stupid
money”
trying
to
find
the
right
company
or
the
right
strategy
with
virtually
nothing
to
show
for
it.
When
Josh
showed
me
their
plan
and
laid
out
exactly
what
they
were
going
to
be
doing
for
me
I
felt
confident
I’d
found
the
right
company
to
partner
with.
They
did
exactly
what
they
said,
the
service
has
been
professional
and
the
results
speak
for
themselves.
I
could
not
be
happier
that
I
secured
an
exclusive
relationship
with
the
Plumber
SEO
team
before
one
of
my
competitors
did.

30. Would
you
like
our
help?

31. Strategy
Session
• Develop
your
keyword
list
• Determine
your
current
rankings
• Review
your
conversion
elements
• Assess
links,
citations
&
reviews
• Recommend
your
course
of
action
Call
866-­‐610-­‐4647
www.PlumberSEO.net/Apply-­‐Now