Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too. Check out this step-by-step tutorial on how to create a Facebook Ad.

1. Get Started:
Facebook Ads
Tutorial

2. Facebook Ads are
advertisements that appear in
News feed and right column on
desktops, as well as News feed
on mobile

3. Why advertise
on Facebook?

4. Here are some reasons

5. *as of second quarter of 2016
More than 1.7 Billion
active users per month*

6. Specific audience
targeting
capabilities

7. Facebook is a platform
that helps influence
buyers’ decision

8. Use reporting
tools to measure
your ads’
performance

9. Let’s start!

10. Log-In or Sign-up to
Facebook

11. On your personal
account click the
drop down arrow

12. Click Create Ads

13. It will redirect to
www.facebook.com/business

14. You can also
Log-in directly to
www.facebook.com/business

15. Click Create Advert

16. It will redirect to
www.facebook.com/ads

17. Facebook Ad page

18. On the left is a Step-
by-Step guide on how
to create an Add

19. Step 1
Creating an ad

20. 1. Choose your
objective

21. Boost your posts gets
people to see and
engage with a Page post

22. Connect your
business Page to
more people

23. Promote your
business to people
located nearby

24. Reach more people
to increase brand
awareness

25. Increase website
visits

26. Get people to install
your app

27. Get more people to
see and respond to
an event

28. Promote videos to raise
brand awareness

29. Create a form that will collect
information from people

30. Drive valuable
actions on your
website

31. Increase
engagement
in your app

32. Promote an
offer, discount
or deal

33. Ads that
automatically
show products
from catalogue

34. Ads that
automatically
show products
from catalog*
*See slide 95 for creating a catalog

35. Set a spend limit to
your ad campaign
or add later

36. Add a name to
your campaign

37. Click Create Ad
Account

38. Step 2
Creating an ad

39. 2. Create your Ad
account

40. Select a country

41. Select a currency

42. Select a Time Zone

43. Add an Ad Account
name or add later

44. Click Continue

45. Step 3
Creating an ad

46. 3. Define your
audience, budget and
schedule

47. Customize the
following fields
according to the
ad’s objective

48. Custom
Audience shows
ads to your
contacts, web
visitors, or app
users

49. Click Create New

50. Select
between
Custom
Audience or
Lookalike
Audience

51. Type and
select
location

52. Select a
specific
audience
based on
location

53. Type
countries,
states/regions
, postal
codes, cities,
addresses or
Target Market
Areas

54. Add
multiple
locations

55. Select an
age range

56. Choose
Gender and
Languages

57. Target
specific
audience
based on
demographic,
interests, or
behavior

58. Reach people
who have a
specific kind of
connection to
your campaign

59. Click Save This
Audience

60. Choose where
you want your
ads to show on
Facebook

61. And the
placements that
are most
important to
you.

62. Select specific
mobile devices

63. Budget & Schedule

64. Determine how much
you want to spend and
set a date

65. Daily Budget is an
average of what you
spend every day

66. Lifetime Budget is the
maximum spend during
the lifetime of the ad set

67. Add the amount here

68. Choose whether to run the
ad continuously

69. Or set a start
and end date

70. The total amount spend is
calculated below depending
on the set budget

71. Click Advanced
Options to optimize ad

72. Select what to
value the most in
Optimization for
Ad Delivery

73. Bid Amount
determines how
Facebook can
effectively optimize
ad delivery

74. Determines when
you pay for your ad

75. Schedule ads for
specific hours or
days of the week

76. Standard is the
preferred choice for
most advertisers

77. Accelerated is
useful for time-
sensitive events

78. Name that describes
the audience,
scheduling or ads

79. Click Continue
once done

80. Step 4
Creating an ad

81. 4. Set Format, Media
and Page & Text

82. Add Media

83. Depending on the objective, use
images, videos, existing posts, etc.

84. Media specific
recommendation
are on the left

85. Select, edit or add
Facebook page

86. Add Text/Caption

87. Preview your
post in
different
media

88. Click Review Order

89. Click Place
Order if
everything is
ok

90. or
Edit Order if
there’s a
change

91. Wait for your ad to be processed

92. Add
payment
details

93. Click
Continue

94. Manage your campaigns in
the Facebook Ads Manager

95. Creating a catalogue for
Promote a Catalogue
campaign

96. Click
Get Started

97. Click Create Catalogue

98. Add Product Catalogue Name

99. Add Product Catalogue Name

100. Click Create

101. Click +Add Product Feed

102. Add Feed Name

103. Choose a Currency

104. Select Upload Type

105. Click Next

106. Schedule Uploads

107. Add Feed URL

108. Add Username & Password

109. Click Upload once done

110. Manages multiple Facebook
accounts using
business.facebook.com

111. “Never stop testing, and your advertising will
never stop improving.”
- David Ogilvy

112. Thanks!
Ivy T.
Virtual Professional
www.indieivy.com