Arabia Digitized - Digital Media Forum Dubai 2014
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The most recent digital media statistics for MENA.
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Arabia Digitized - Digital Media Forum Dubai 2014
- 1. Elie Aoun – MediaCT - MEAP President Arabia Digitized - 2014
- 3. 20 million interviews per year 5,000 clients worldwide Ranked 3rd largest Market Research firm in the world Publicly traded on Paris Stock Exchange 16 000+ full-time professionals Direct presence in 85 countries IPSOS TODAY
- 4. More than 1 million interviews per year 800 clients in MENA Leading research agency in MENA 950+ full-time employees, 1,500+ freelance interviewers Covering more than 20 MENA countries IPSOS MENA TODAY More than 25 years of experience in the MENA market
- 5. The world has changed
- 6. IT’S A NEW WORLD People are constantly connected and “always on” became their default setting …
- 7. But what’s happening in Digital Arabia?
- 8. Our study started in 9 MENA countries
- 9. We talked with 25,928 people
- 11. INTERNET IN KSA 60% Internet Penetration KSA 8.5 Million Internet Population 82% Internet Penetration 12.3 Million Internet Population
- 12. INTERNET IN UAE 75% Internet Penetration 5 Million Internet Population UAE 92% Internet Penetration 6.1 Million Internet Population
- 13. INTERNET IN EGYPT - Urban 26% Internet Penetration 5.5 Million Internet Population Egypt (Urban) 44% Internet Penetration 9.2 Million Internet Population
- 14. INTERNET IN LEBANON 56% Internet Penetration 1.7 Million Internet Population 61% Internet Penetration 1.9 Million Internet Population
- 15. INTERNET IN JORDAN 55% Internet Penetration 2.2 Million Internet Population Jordan 56% Internet Penetration 2.3 Million Internet Population
- 16. INTERNET IN KUWAIT 64% Internet Penetration 1.7 Million Internet Population Kuwait 79% Internet Penetration 2.1 Million Internet Population
- 17. Internet made a revolution in how people connect, learn and communicate … and its effect cannot be undone
- 18. Social media can change a country regime!
- 19. With Social media everyone is a reporter!
- 20. The penetration is increasing in all Arab countries!
- 21. KSA UAE Egypt KuwaitLebanon Jordan 81% 87% 89% 92% 87% 95% 72% 71% 73% 82% 76% 94% PENETRATION OF SOCIAL NETWORKS AMONG INTERNET USERS
- 22. Not only the penetration increased, but also the daily dosage!
- 23. 66% 71% 61% 76% 78% 71%71% 77% 67% 87% 82% 74% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 SOCIAL MEDIA USERS WHO ACCESS SOCIAL MEDIA DAILY
- 24. And the accessibility is not equal!
- 25. KSA UAE Kuwait SOCIAL MEDIA PENETRATION BY GENDER - 2013 86% 86%86% 75% 88% 83%
- 26. KSA UAE Kuwait SOCIAL MEDIA USERS BREAKDOWN BY GENDER- 2013 60% 40% 70% 30% 69% 31%
- 27. PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UAE KSA Kuwait 15-19 20-24 25-29 30-34 35-39 40-44 45+ Penetration across Internet Users
- 28. 17% 7% 9% 17% 14% 12% 16% 21% 20% 15% 20% 17% 12% 15% 15% 8% 10% 11% 16% 12% 15% KSA UAE Kuwait 15-19 20-24 25-29 30-34 35-39 40-44 45+ SOCIAL MEDIA USERS BREAKDOWN BY AGE - 2013 total population
- 29. Brands…. its no longer one way communication!
- 30. Social Media changed the way we communicate with the brands
- 31. Or even the way brands communicate to each other!
- 32. Brands are using e-games to increase engagement
- 33. 45% 29% 20% 37% 37% 32% PENETRATION OF E-GAMES AMONG TOTAL POPULATION - 2013 KSA UAE EgyptKuwait Lebanon Jordan
- 34. 45% 29% 20% 37% 37% 32% PENETRATION OF ONLINE GAMES AMONG E-GAMERS - 2013 KSA UAE EgyptKuwait Lebanon Jordan 38% Play Online 49% Play Online 57% Play Online
- 35. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
- 36. But which Social Media platforms are used the most?
- 38. 95% 99% 99% 98% 90% 99% 93% 99% 99% 98% 83% 100% KSA UAE Egypt Lebanon Kuwait Jordan PENETRATION OF AMONG SOCIAL NETWORK USERS 2012 2013
- 39. 33% 28% 19% 18% 46% 10% 57% 43% 35% 28% 48% 10% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 PENETRATION OF AMONG SOCIAL NETWORK USERS
- 40. But we also have new players! Pinterest SnapChat Instagram
- 41. Yes!! in Kuwait they sell sheep on Instagram! WHAT’S THAT?!
- 42. With this level of connectivity even conventional media is moving online…
- 43. CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013 0% 5% 10% 15% 20% 25% 30% 35% UAE KSA Egypt Lebanon Kuwait Jordan Daily News TV Radio Penetration across total population
- 44. They don’t only watch TV online, but also content streaming became more popular & consumption increasing year after year….
- 45. Kuwait 49% Lebanon 23% KSA 43% 2012- 51% 2013- 63% KSA 2012- 42% 2013- 56% Egypt 2012- 60% 2013- 60% UAE 2012- 37% 2013- 37% Lebanon 2012- 75% 2013- 86% Jordan 2012- 62% 2013- 68% Kuwait PENETRATION OF ONLINE STREAMING AMONG Internet USERS
- 46. Even the TV experience is now different!
- 47. There is Smartphone Revolution
- 48. Media changed from “Prime Time” to always ON
- 49. Smartphones penetration increase in all countries with no exceptions!
- 50. 63% 79% 61% 72% 36% 63% 49% 69% 5% 6% KSA UAE Egypt KuwaitLebanon SMARTPHONES PENETRATION ACROSS TOTAL POPULATION* *Not considering multiple devises
- 51. KSA UAE Egypt KuwaitLebanon MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* *Not considering multiple devises 83%84% 68% 85% 90% 71% 68% 74%77% 84%
- 52. Finally….. The Digital World is still changing… Keep your eyes on the NUMBERS!!!
- 53. Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA