In a society filled with distractions, a strong brand has the ability to make people listen to an organization's story. The process of employer branding is concerned with talent attraction, engagement and retention strategies - and is JUST as important as marketing and traditional branding efforts. Check out some of InterviewStream's tips for creating and promoting a successful employer brand and download the full guide for even more information on Employer Branding.

1. EMPLOYER
BRANDING
GUIDEGuidelines to Enhance your
Organization’s Brand

2. In a society filled with distractions, a
strong brand has the ability to make
people listen to an organization’s story.
The process of employer branding is
concerned with talent attraction,
engagement and retention strategies.

3. Begin with Web Presence
Like a website defines a company’s
Internet presence and branding,
the careers page defines its
employer brand.
Mobile web traffic has increased in
general with the wide-scale
availability of smart-phones and
reliable 3G or better connections.
This trend will only continue
to grow.
Employers must consider
mobile-friendly alternatives.

4. During the Hiring Process
Building a positive candidate experience
during the hiring process can greatly
affect the employer brand.
There are two areas of interest when it
comes to branding in the hiring process:
• Amount of communication received
• The company representative

5. Brand Advocates
It takes time, dedication and consistencyto build
a brand, but one simple way to enhance a brand
is to focus internally.
Using employees as brand advocates can
be a cost effective way for a brand to gain
momentum within a community. The
following could enhance your workplace
culture for greater engagement:
• Allow Employees to Produce Meaningful Work
• Have Professional Development Opportunities
• Create a Collaborative Work Environment

6. Similar to a virtual friendship, brands build
trust with their customers by engaging
with audiences through social media.
Planning is essential in social media
marketing. When creating a plan, the
following questions must be asked:
• What is the organization trying to achieve?
• Who is the organization hoping to reach?
• How do they use social media?
• What key messages need to be conveyed?
Using Social Media to
Enhance Online Branding

7. Using Technology to Enhance Branding
Technology has changed every facet of society and
branding is no exception.
Regardless of the medium being used, it’s vital to keep the target
audience in mind. While social media is in its own category other
technologies include:
• Use of Video
• Blogs
• User Reviews

8. For more guidelines on how to enhance your
organizations brand, visit InterviewStream.com
to download the Employer Branding Guide.