SlideShare ist ein Scribd-Unternehmen logo
1 von 26
Downloaden Sie, um offline zu lesen
We’re Leaking, and
Everything’s Fine
How&WhyCompanies DeliberatelyLeakSecrets.
David R. Hannah
Ian P. McCarthy
Jan Kietzmann
Beedie School of Business at Simon Fraser University
As featured in
Organizations are open systems:
they continuously interact with their
external environments and share
information across their boundaries
(Scott, 1981).
One critically important type of
information sharing is the sharing of
secrets (Hannah et al., 2015).
It appears that some of the most prolific
and careful leakers are also among the
most profitable companies in the world
(Hannah et al., 2015).
The benefits of keeping secrets
Coca-Cola Company has preserved
the value inherent in being the only
manufacturer of Coke and has
benefited accordingly.
The benefits of leaking secrets
John Martellaro, a former senior
marketing manager at Apple,
acknowledged that the firm has
engaged in controlled leaks.
The benefits of leaking secrets
“A senior exec will come in and say- We need to release
this specific information. John, do you have a trusted
friend at a major outlet? If so, call him/her and have a
conversation. Idly mention this information and suggest
that if it were [to be] published, that would be nice. No e-
mails!’”
John Martellaro (2010)
Ultimately, a firm’s choice
regarding whether or not
to leak secrets involves
weighing the risks of a
leak against the potential
returns (Hannah et al., 2015).
The Two
Dimensions of
Leaks
Truthfulness of the information in
the leaked secret
the degree to which it contains
factual or concocted secrets.
1
The signaled intentionality of a
deliberate leak
overt
the company freely admits it purposely
leaked the secret
covert
the company falsely claims the leak was a
mistake or pretends not to know it has
occurred
2
The Four
Types of
Leaks
Dissembling Misdirecting
Informing Provoking
Truthfulness of
the information in
the leaked secret
Factual
Conocted
Overt Covert
The signaled intentionality
of a deliberate leakHannah et al., 2015
Misdirecting
Overt Covert
Factual
Conocted
Leaking secrets to
send others down
the wrong path or
course of action
Misdirecting
Overt Covert
Factual
Conocted
In the 1980s, pet food
manufacturer Ralston leaked
a conocted strategy to bait
competitors into engaging in a
price war for low margin
products, thus allowing
Rolston to consolidate market
share in the high-margin,
premium market.
Dissembling
Overt Covert
Factual
Conocted
Leaking secrets
to misrepresent
and deceive
Dissembling
Overt Covert
Factual
Conocted
Lululemon was forced to
recant claims of the
health benefits of its
seaweed-based clothing.
Consequently the
company’s stock price
and reputation suffered.
Informing
Overt Covert
Factual
Conocted
Leaking secrets to
be transparent,
compliant and
collaborative
Informing
Overt Covert
Factual
Conocted
These leaks can have
marketing value by
getting customers
excited about upcoming
product offerings, such
as the new Star Wars
film.
Provoking
Overt Covert
Factual
Conocted
Leaking secrets
to stimulate and
test reactions
Provoking
Overt Covert
Factual
Conocted
Prior to launching the
iPad, Apple reportedly
was considering a price
point of $1000 and
leaked the information to
gauge public reaction.
A Framework
for Decision
Making
To leak or not to leak?
Are there transparency
requirements or benefits?
Do you perceive other
value in leaking?
Do you wish to covertly
learn from others?
Inform
Y
N
= Do not leak
Y
Y
If found out, will the
consequences be
prohibitive?
Y
N Provoke
N
N
Do you wish to covertly
lead others astray?
Do you wish to
covertly deceive
others?
If found out, will the
consequences be
prohibitive?
If found out, will the
consequences be
prohibitive?
N Y
Misdirect
YN
Y
N
Dissemble
Y
N
Hannah et al., 2015
Firms should recognize that
deliberate leaks can sometimes
create value.
The evidence suggests that firms that leak secrets
may be doing very well; it appears that some of the
most prolific and careful leakers are also among
the most profitable companies in the world
(Hannah et al., 2015).
Read the full paper here
We’re Leaking, and Everything’s Fine
HOW&WHYCOMPANIESDELIBERATELYLEAKSECRETS.
David R. Hannah, Ian P. McCarthy & Jan Kietzmann ꘡ 2015
Beedie School of Business at Simon Fraser University
Dr. Ian
McCarthy
Media
Enquiries
anilp@sfu.ca
@toffeemen68
Professor, Technology and
Operations Management
Beedie School of Business
Simon Fraser University
Ian McCarthy

Weitere ähnliche Inhalte

Was ist angesagt?

The Real Estate Tech Insights Report
The Real Estate Tech Insights ReportThe Real Estate Tech Insights Report
The Real Estate Tech Insights ReportMike DelPrete
 
How to be as Productive as US Presidents
How to be as Productive as US PresidentsHow to be as Productive as US Presidents
How to be as Productive as US PresidentsWeekdone.com
 
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptx
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptxTHE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptx
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptxDubai Multi Commodity Centre
 
8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith Yeung8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith YeungEdith Yeung
 
Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?accenture
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
 
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
 
L'entreprise invincible
L'entreprise invincibleL'entreprise invincible
L'entreprise invincibleYves Pigneur
 
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase SalesAdrienne Jack
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020
McKinsey -  Covid 19 - Global Auto Consumer Insights - November 2020McKinsey -  Covid 19 - Global Auto Consumer Insights - November 2020
McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020Martin Hattrup
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSFabernovel
 
How To Create A Successful Investment Pitch Deck by Piktochart and HighSpark
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkHow To Create A Successful Investment Pitch Deck by Piktochart and HighSpark
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
 
Recruiter brand on Linkedin
Recruiter brand on LinkedinRecruiter brand on Linkedin
Recruiter brand on LinkedinSarah Dunbar
 
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
 

Was ist angesagt? (20)

The Real Estate Tech Insights Report
The Real Estate Tech Insights ReportThe Real Estate Tech Insights Report
The Real Estate Tech Insights Report
 
How to be as Productive as US Presidents
How to be as Productive as US PresidentsHow to be as Productive as US Presidents
How to be as Productive as US Presidents
 
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptx
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptxTHE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptx
THE FUTURE OF TRADE : SPECIAL LAB-GROWN DIAMOND EDITION.pptx
 
8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith Yeung8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith Yeung
 
Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending Business
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
 
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
 
L'entreprise invincible
L'entreprise invincibleL'entreprise invincible
L'entreprise invincible
 
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for Investors
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020
McKinsey -  Covid 19 - Global Auto Consumer Insights - November 2020McKinsey -  Covid 19 - Global Auto Consumer Insights - November 2020
McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020
 
MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency
MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing AgencyMARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency
MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUS
 
How To Create A Successful Investment Pitch Deck by Piktochart and HighSpark
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkHow To Create A Successful Investment Pitch Deck by Piktochart and HighSpark
How To Create A Successful Investment Pitch Deck by Piktochart and HighSpark
 
Recruiter brand on Linkedin
Recruiter brand on LinkedinRecruiter brand on Linkedin
Recruiter brand on Linkedin
 
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...
 
Insurtech presentation
Insurtech presentationInsurtech presentation
Insurtech presentation
 

Andere mochten auch

How to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingHow to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingIan McCarthy
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
 
8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell YouAbhishek Shah
 
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!Eric Jackson
 
Trc investor presentation 05 13 final
Trc investor presentation 05 13 finalTrc investor presentation 05 13 final
Trc investor presentation 05 13 finaltrcsolutions
 
Hugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationHugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationJenny Redman
 
Houlihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessMatthew Syed
 
The inner workings of Digital Disruption
The inner workings of Digital DisruptionThe inner workings of Digital Disruption
The inner workings of Digital DisruptionPlatform Revolution
 
Why Boards Matter: Building and Developing a World Class Board of Directors
Why Boards Matter:  Building and Developing a World Class Board of DirectorsWhy Boards Matter:  Building and Developing a World Class Board of Directors
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
 
SpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomSpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomEric Jackson
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyPlatform Revolution
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
Software is Eating Bio
Software is Eating BioSoftware is Eating Bio
Software is Eating Bioa16z
 
Beyond the Gig Economy
Beyond the Gig EconomyBeyond the Gig Economy
Beyond the Gig EconomyJon Lieber
 
Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)a16z
 
2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World OrderPwC's Strategy&
 
Culture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveCulture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveDharmesh Shah
 

Andere mochten auch (20)

How to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingHow to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcing
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
 
8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You
 
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
 
Trc investor presentation 05 13 final
Trc investor presentation 05 13 finalTrc investor presentation 05 13 final
Trc investor presentation 05 13 final
 
Hugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationHugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentation
 
Houlihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware Courts
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About Success
 
The inner workings of Digital Disruption
The inner workings of Digital DisruptionThe inner workings of Digital Disruption
The inner workings of Digital Disruption
 
European Unicorns 2016
European Unicorns 2016European Unicorns 2016
European Unicorns 2016
 
Why Boards Matter: Building and Developing a World Class Board of Directors
Why Boards Matter:  Building and Developing a World Class Board of DirectorsWhy Boards Matter:  Building and Developing a World Class Board of Directors
Why Boards Matter: Building and Developing a World Class Board of Directors
 
SpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomSpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around Viacom
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategy
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
Software is Eating Bio
Software is Eating BioSoftware is Eating Bio
Software is Eating Bio
 
Beyond the Gig Economy
Beyond the Gig EconomyBeyond the Gig Economy
Beyond the Gig Economy
 
Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)
 
2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order
 
Culture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveCulture Code: Creating a Company You Love
Culture Code: Creating a Company You Love
 
Digital Storytelling for Social Impact
Digital Storytelling for Social ImpactDigital Storytelling for Social Impact
Digital Storytelling for Social Impact
 

Ähnlich wie We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets

We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...Ian McCarthy
 
Reflecting on Marketing Accountability
Reflecting on Marketing AccountabilityReflecting on Marketing Accountability
Reflecting on Marketing AccountabilityAlain Thys
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of PlanningCharlie Quirk
 
The Price Of Apple Stock Prices
The Price Of Apple Stock PricesThe Price Of Apple Stock Prices
The Price Of Apple Stock PricesValerie Burroughs
 
Peter Pap Oriental Rugs
Peter Pap Oriental RugsPeter Pap Oriental Rugs
Peter Pap Oriental RugsJessica Huston
 
Corporate-Espionage
Corporate-EspionageCorporate-Espionage
Corporate-EspionageSam
 
Introduction Of Dairy Industry And Murray Goulburn
Introduction Of Dairy Industry And Murray GoulburnIntroduction Of Dairy Industry And Murray Goulburn
Introduction Of Dairy Industry And Murray GoulburnStephanie Roberts
 
Porters 5 On Kraft Foods
Porters 5 On Kraft FoodsPorters 5 On Kraft Foods
Porters 5 On Kraft FoodsChristi Miller
 
Under Armour Inc. Based
Under Armour Inc. BasedUnder Armour Inc. Based
Under Armour Inc. BasedJessica Hill
 
Wallace Group, Inc. Case
Wallace Group, Inc. CaseWallace Group, Inc. Case
Wallace Group, Inc. CaseEsther Nasus
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...MarketingForum
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
 
Growing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InGrowing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InEric Dahl
 
Internal &Amp; External Factors
Internal &Amp; External FactorsInternal &Amp; External Factors
Internal &Amp; External FactorsKimberly High
 
Leadership Is The Capacity Of A Company
Leadership Is The Capacity Of A CompanyLeadership Is The Capacity Of A Company
Leadership Is The Capacity Of A CompanyGina Alfaro
 

Ähnlich wie We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets (20)

Leaking secrets
Leaking secretsLeaking secrets
Leaking secrets
 
We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...
 
Reflecting on Marketing Accountability
Reflecting on Marketing AccountabilityReflecting on Marketing Accountability
Reflecting on Marketing Accountability
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of Planning
 
Dupont Manual Diversity
Dupont Manual DiversityDupont Manual Diversity
Dupont Manual Diversity
 
The Price Of Apple Stock Prices
The Price Of Apple Stock PricesThe Price Of Apple Stock Prices
The Price Of Apple Stock Prices
 
Peter Pap Oriental Rugs
Peter Pap Oriental RugsPeter Pap Oriental Rugs
Peter Pap Oriental Rugs
 
Corporate-Espionage
Corporate-EspionageCorporate-Espionage
Corporate-Espionage
 
Introduction Of Dairy Industry And Murray Goulburn
Introduction Of Dairy Industry And Murray GoulburnIntroduction Of Dairy Industry And Murray Goulburn
Introduction Of Dairy Industry And Murray Goulburn
 
Tootsie Roll Q&Amp;A
Tootsie Roll Q&Amp;ATootsie Roll Q&Amp;A
Tootsie Roll Q&Amp;A
 
Porters 5 On Kraft Foods
Porters 5 On Kraft FoodsPorters 5 On Kraft Foods
Porters 5 On Kraft Foods
 
Under Armour Inc. Based
Under Armour Inc. BasedUnder Armour Inc. Based
Under Armour Inc. Based
 
Wallace Group, Inc. Case
Wallace Group, Inc. CaseWallace Group, Inc. Case
Wallace Group, Inc. Case
 
Capital One
Capital OneCapital One
Capital One
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...
 
Essay On Laura Secord
Essay On Laura SecordEssay On Laura Secord
Essay On Laura Secord
 
Growing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InGrowing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh In
 
Internal &Amp; External Factors
Internal &Amp; External FactorsInternal &Amp; External Factors
Internal &Amp; External Factors
 
Leadership Is The Capacity Of A Company
Leadership Is The Capacity Of A CompanyLeadership Is The Capacity Of A Company
Leadership Is The Capacity Of A Company
 

Mehr von Ian McCarthy

The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...Ian McCarthy
 
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Ian McCarthy
 
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Ian McCarthy
 
Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Ian McCarthy
 
Does getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesDoes getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
What Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeWhat Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeIan McCarthy
 
Social media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaSocial media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaIan McCarthy
 
Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Ian McCarthy
 
Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Ian McCarthy
 
Making sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisMaking sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...Ian McCarthy
 
Masterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthMasterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Ian McCarthy
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
 
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...Ian McCarthy
 
Seven steps for framing and testing a research paper
Seven steps for framing and testing a research paperSeven steps for framing and testing a research paper
Seven steps for framing and testing a research paperIan McCarthy
 
Being a Business School Professor
Being a Business School ProfessorBeing a Business School Professor
Being a Business School ProfessorIan McCarthy
 

Mehr von Ian McCarthy (20)

The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...
 
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
 
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
 
Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...
 
Does getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesDoes getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activities
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
What Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeWhat Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of Change
 
Social media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaSocial media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social media
 
Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...
 
Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...
 
Making sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisMaking sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysis
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
 
Masterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthMasterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truth
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social media
 
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
 
Seven steps for framing and testing a research paper
Seven steps for framing and testing a research paperSeven steps for framing and testing a research paper
Seven steps for framing and testing a research paper
 
Being a Business School Professor
Being a Business School ProfessorBeing a Business School Professor
Being a Business School Professor
 

Kürzlich hochgeladen

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launcestondjhbuildersau
 

Kürzlich hochgeladen (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
 

We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets