INBOUND 2015

1. #INBOUND15

2. Be kind to your customers. It will
completely screw competitive
efforts to hijack them away.

3. #INBOUND15
5 OLD STORIES

4. #INBOUND15
 5 tech forces
 Strong tech focus
 Storm of change
 Vision, not apps

5. #INBOUND15
 AofC sequel
 Lots of business apps
 Millennial-tech factor
 ‘Sharing’ competitors
 Changes in marketing

6. MILLENNIALS

7. #INBOUND15
WHY MILLENNIALS MATTER
 Emergent majority
 Digital natives
 Collaborators
 Leading shopping trends
 Sailthru research

8. #INBOUND15
25
44
22
24
34
24
19 9
SAILTHRU SURVEY
Millennials Others
Personalization
Use it!
Use only if it
helps me
Tell me
what you
have
No!
Millennials Non-Millennials
Data Use
55 41
Millennials Others
Retailers & Personal Data
63 52

9. #INBOUND15
MILLENNIAL EMPLOYEES
• Facebook invite
• Changed culture
• Driving new business

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MILLENNIAL KEIRETSUS

11. #INBOUND15
MILLENNIAL CUSTOMERS
 Experience trumps brand
 ‘Trust me, first’
 Ads only start a sequence

12. CONTEXTUAL
TECHNOLOGY

13. #INBOUND15
RAPID CHANGE
 New business models
 Uberize some things
 Frictionless experience

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WHAT’S TO SHARE?
 Platforms-break-bricks model
 Peer power
 Millennial keiretsus

15. #INBOUND15
NORDSTROM

16. CONTEXTUAL
RETAIL

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LOCATION, LOCATION

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BEACONING CUSTOMERS

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BEYOND BEACONS

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CONTACTLESS ECONOMY

21. MARKETING CROSSROADS

22. #INBOUND15
THE NEW PR
 Everyone’s an influencer
 Every company’s a media company
 Data & analytics-driven
 Integrating disciplines
 Scaling personalization

23. #INBOUND15
THE NEW PR

24. #INBOUND15
TAPERING AD RETURNS
 Traditional, to traditional-digital, to contextual
 Death of 30-second spot—R/GA
 Mobile, wearable dynamics
 Peer influence

25. #INBOUND15
NEW ADS
 Contextual-digital
 Story-telling
 Communities platforms
 Scalable personalization

26. #INBOUND15
STORYTELLING ADS

27. #INBOUND15
CONTEXTUAL BILLBOARDS

28. #INBOUND15
CONTEXT & STORIES

29. #INBOUND15
CHANGING CONTEXT

30. #INBOUND15
PINPOINT MARKETING
 Seller understands & anticipates
 Exquisite experience
 Personalization is scalable
 Low costs, high profits & loyal customers

31. #INBOUND15
TAKEAWAYS
 Recognize power shift
 Embrace sharing economy
 Experience trumps branding
 Pinpoint marketing

32. Shel Israel
Writer. Speaker. Nice Guy.
http://ShelIsrael.com
Shelisrael1@gmail.com