INBOUND Bold Talks: Ignite INBOUND Marisa Smith

•

1 gefällt mir•732 views

INBOUND

Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner

Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner
Ray is also blind and
uses a screen reader
to navigate the
internet

57 Million
People.
$3 Trillion in
disposable
income.

We’ve removed
barriers to
buildings.
Let’s remove
barriers to
information.

Try using
your site
without using
a mouse.

Audit and
test your
content for
standards
compliance.

Consider
accessibility
in your
personas.

Consider
accessibility
in your style
guidelines.

Marketing
EVERYONE
Can Love
@wholebrainprez
#INBOUND14 #IgniteInbound
Marisa Smith
Head Brainiac at The Whole Brain Group
msmith@thewholebraingroup.com

INBOUND Bold Talks: Ignite INBOUND Marisa Smith

Empfohlen

#Inbound14 Ignite: Marketing Without Barriers - Marisa SmithWhole Brain Group, LLC

The 3 Pitfalls of Managing International Teams By Moriah Scoble - #SEJSummit ...Search Engine Journal

INBOUND Bold Talks: Ignite INBOUND Ariel HyattINBOUND

2016.08.28 研討會動物保護團體與政府合作稽查經驗2 (1)wu 吳宗憲

Susannah Morris - How to Run Marketing as a Team of OneINBOUND

Eric Keiles - Strategy Before TacticsINBOUND

HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger

Stephanie Lussier - How to Supercharge Your Marketing With AutomationINBOUND

Empfohlen

#Inbound14 Ignite: Marketing Without Barriers - Marisa SmithWhole Brain Group, LLC

The 3 Pitfalls of Managing International Teams By Moriah Scoble - #SEJSummit ...Search Engine Journal

INBOUND Bold Talks: Ignite INBOUND Ariel HyattINBOUND

2016.08.28 研討會動物保護團體與政府合作稽查經驗2 (1)wu 吳宗憲

Susannah Morris - How to Run Marketing as a Team of OneINBOUND

Eric Keiles - Strategy Before TacticsINBOUND

HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger

Stephanie Lussier - How to Supercharge Your Marketing With AutomationINBOUND

INBOUND Bold Talks: Gini DietrichINBOUND

resume_latestPrasenjit Chowdhury

AATi Commercial brochure rev 1Robin Oxborough

User Experience (UX) Research at Tech3LabPierre-Majorique Léger

MOHIUDDIN_RESUME_NEWMOHD MOHIUDDIN

Resumeraj pandey

尋找動物保護最大公約數20160828wu 吳宗憲

用科學傳播串起實驗室與社會 Gene Ng

Games User Research, User Experience and FlowPierre-Majorique Léger

Jeff Valentine - How To Grow Your BusinessINBOUND

ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger

看不見的源頭動保教育起點wu 吳宗憲

Combining Vicarious and Enactive Training in IS: Does Order Matter?Pierre-Majorique Léger

研究所這條路Gene Ng

他改變了美國，也改變了世界Gene Ng

20160828動保警察報告wu 吳宗憲

Craig Miller - How Buy Buttons Are Reshaping EcommerceINBOUND

Iso 9001 certifieddaretjon

INBOUND Bold Talks Dan PallottaINBOUND

Youth Consumer BehaviorAshwin Gopal Krishna Setty

Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey

Connecting with Your Audience on Social MediaDevon Smith

Weitere ähnliche Inhalte

Andere mochten auch

INBOUND Bold Talks: Gini DietrichINBOUND

resume_latestPrasenjit Chowdhury

AATi Commercial brochure rev 1Robin Oxborough

User Experience (UX) Research at Tech3LabPierre-Majorique Léger

MOHIUDDIN_RESUME_NEWMOHD MOHIUDDIN

Resumeraj pandey

尋找動物保護最大公約數20160828wu 吳宗憲

用科學傳播串起實驗室與社會 Gene Ng

Games User Research, User Experience and FlowPierre-Majorique Léger

Jeff Valentine - How To Grow Your BusinessINBOUND

ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger

看不見的源頭動保教育起點wu 吳宗憲

Combining Vicarious and Enactive Training in IS: Does Order Matter?Pierre-Majorique Léger

研究所這條路Gene Ng

他改變了美國，也改變了世界Gene Ng

20160828動保警察報告wu 吳宗憲

Craig Miller - How Buy Buttons Are Reshaping EcommerceINBOUND

Iso 9001 certifieddaretjon

INBOUND Bold Talks Dan PallottaINBOUND

Andere mochten auch (19)

INBOUND Bold Talks: Gini Dietrich

resume_latest

AATi Commercial brochure rev 1

User Experience (UX) Research at Tech3Lab

MOHIUDDIN_RESUME_NEW

Resume

尋找動物保護最大公約數20160828

用科學傳播串起實驗室與社會

Games User Research, User Experience and Flow

Jeff Valentine - How To Grow Your Business

ERPsim Plenary Presentation at 19th SAP Academic Conference Americas

看不見的源頭動保教育起點

Combining Vicarious and Enactive Training in IS: Does Order Matter?

研究所這條路

他改變了美國，也改變了世界

20160828動保警察報告

Craig Miller - How Buy Buttons Are Reshaping Ecommerce

Iso 9001 certified

INBOUND Bold Talks Dan Pallotta

Ähnlich wie INBOUND Bold Talks: Ignite INBOUND Marisa Smith

Youth Consumer BehaviorAshwin Gopal Krishna Setty

Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey

Connecting with Your Audience on Social MediaDevon Smith

From Double Diamond to Agile (in german)romanschoeneboom

SmashFly Transform Keynote: Transforming Recruitment Marketing Starts With YouSmashFly Technologies

Mrawebinarshowv2Richard L. P. Solosky

How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite

Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce

Social Media Marketing Master Class - Mathew Slavica, Digital StandDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

9.15.15Social Media Today

Social Media Overview - Knowledge Source - July 2014Mitch Miles

Strategy in real lifeChris Shaw

From Arts to Business Strategy Temasek 18032016Asier Perez

Tapping Twitter! How to Target Your Audience For Job and Talent SearchKelly Hungerford

2.12.15 webinarSocial Media Today

E metrics social outreach strat (slideshare)Judith (Judi) Samuels

April 2015 buzzReportBuzz Marketing Group

Jeroen matser hamburg apg grow 2017apg-deutschland

We the People: What Do You Need to Believe...So You Can Achieve?Lena West

Mycityinfo social media servicesNico Prinsloo

Ähnlich wie INBOUND Bold Talks: Ignite INBOUND Marisa Smith (20)

Youth Consumer Behavior

Nobody Cares About Your Newsletter - Mobile Marketing

Connecting with Your Audience on Social Media

From Double Diamond to Agile (in german)

SmashFly Transform Keynote: Transforming Recruitment Marketing Starts With You

Mrawebinarshowv2

How to Build a Social Strategy (and How NOT to Build One)

Crowd Sourcing: Tap into Your Customer's Brainpower

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

9.15.15

Social Media Overview - Knowledge Source - July 2014

Strategy in real life

From Arts to Business Strategy Temasek 18032016

Tapping Twitter! How to Target Your Audience For Job and Talent Search

2.12.15 webinar

E metrics social outreach strat (slideshare)

April 2015 buzzReport

Jeroen matser hamburg apg grow 2017

We the People: What Do You Need to Believe...So You Can Achieve?

Mycityinfo social media services

Mehr von INBOUND

Anna Perko & Ari Plaut - Turning Insights Into ActionINBOUND

Bob Ruffalo - What They Never Taught You About Growing an AgencyINBOUND

Jill Rowley - One Team, One GoalINBOUND

Lori Richardson - Turn Talk Into Action for More Women in B2B SalesINBOUND

Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND

Trish Bertuzzi - Sales DevelopmentINBOUND

Linda Swindling - Ask OutrageouslyINBOUND

Dan Tyre - How to Establish Rapport with AnyoneINBOUND

Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND

Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?INBOUND

Steve McKenzie - Inbound vs. Account Based SellingINBOUND

Chris Kneeland - Start Making Impressions Instead of Buying ThemINBOUND

Beth Dunn - Tell Your StoryINBOUND

David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND

Andrew Reid - You Don't Have to be Small to Be AuthenticINBOUND

Rebecca Lieb - Global Content StrategyINBOUND

Adam von Reyn - Inbound or ABMINBOUND

Alesia Latson - Creating MomentumINBOUND

Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND

Peg Fitzpatrick - DIY DesignINBOUND

Mehr von INBOUND (20)

Anna Perko & Ari Plaut - Turning Insights Into Action

Bob Ruffalo - What They Never Taught You About Growing an Agency

Jill Rowley - One Team, One Goal

Lori Richardson - Turn Talk Into Action for More Women in B2B Sales

Jason Jordan - 3 Things Sales Leaders Desperately Need

Trish Bertuzzi - Sales Development

Linda Swindling - Ask Outrageously

Dan Tyre - How to Establish Rapport with Anyone

Mike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales

Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?

Steve McKenzie - Inbound vs. Account Based Selling

Chris Kneeland - Start Making Impressions Instead of Buying Them

Beth Dunn - Tell Your Story

David Meerman Scott - Trump, Bush, Clinton & Sanders

Andrew Reid - You Don't Have to be Small to Be Authentic

Rebecca Lieb - Global Content Strategy

Adam von Reyn - Inbound or ABM

Alesia Latson - Creating Momentum

Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create Email

Peg Fitzpatrick - DIY Design

INBOUND Bold Talks: Ignite INBOUND Marisa Smith

1. #INBOUND14 Marketing Without Barriers Marisa Smith, The Whole Brain Group @wholebrainprez

2. Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner

3. Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet

5. (Close your eyes)

6. (Keep ‘em closed)

7. 57 Million People. $3 Trillion in disposable income.

8. Aging population. Growing audience.

9. We’ve removed barriers to buildings. Let’s remove barriers to information.

10. Images are missing meaningful alt text

11. Navigation isn’t keyboard accessible

12. Labels are missing on form fields

13. Dynamic content loses keyboard focus

14. The design’s color contrast sucks

15. Try using your site without using a mouse.

16. Audit and test your content for standards compliance.

17. Consider accessibility in your personas.

18. Consider accessibility in your style guidelines.

19. Marketing EVERYONE Can Love

20. Marketing EVERYONE Can Love @wholebrainprez #INBOUND14 #IgniteInbound Marisa Smith Head Brainiac at The Whole Brain Group msmith@thewholebraingroup.com