Slides for this webinar designed to help you get a killer marketing plan in place for 2010. Features how to, using HubSpot software. http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login
1. Plan a Killer 2010 Marketing Mix
Using HubSpot
Kirsten Knipp, Product Evangelism
Ellie Mirman, Inbound Marketer
2. Agenda
• 2009 | What a Year!
• 2010 | Are you ready?
• Why is marketing plan important?
• Anatomy of Marketing Planning
• 3 Tips for Your 2010 Marketing Plan
• HubSpot in Action: Building a 2010 Plan
• 2009 in Review Using HubSpot
• How to Set up Tests for 2010
• Key Takeaways
• 2010 Crystal Ball
• Q&A
3. 2009 … What a Year!
More Social Media
More Content & Search
Sales Cycles Longer
Marketing Budgets Cut
More ROI Scrutiny
Do More & Do It
Smarter with Less
9. Anatomy of a Marketing Plan …
• Market Review
• Competitive Review
• Product and Business Review
• Goals & Objectives
• Strategies
• Action Plan & Implementation
• Evaluation
Source: http://money.howstuffworks.com/marketing-plan4.htm
10. Tip 1: Don’t overthink it …
• What did you achieve in 2009?
• Revenue?
• Leads? Qualified Leads?
• Other?
• What worked & what didn’t?
• What are your 2010 business
goals?
• Revenue?
• Leads? Qualified Leads?
• Other?
• Do more of what worked & test
a few new ideas
12. Tip 3: Copy What Works
"A key to staying
profitable in these
tight economic times
is knowing what's
working for your
competition," said
Susanne Sicilian, VP
of events at
MarketingProfs.
14. HubSpot In Action: Marketing Analytics
• The CEO View
• Demo: Lead Source Drill Downs
• Blog Leads & Results
• Social Media Analysis
• Landing Page Analysis & Testing
• Competitive Results
15. HubSpot in Action: How was 2009?
Exact figures have been obscured to
protect confidential information.
22. Planning with HubSpot Key Takeaways
Review Macro 2009 to Goal Set for 2010
Determine what worked in 2009
Measure traffic, leads & conversion
You CAN measure Social Media
Invest more in what worked
Test new tactics: campaigns, calls to
action, landing pages & more
Keep an eye on the competition
EXECUTE, MEASURE, REFINE …
23. 2010 … Crystal Ball …
Marketing Budgets Flat
Social & Email
Marketing Spends Up
Lead Nurturing
Adoption Triples
Traditional Businesses
Embrace Social &
Online
Do More & Do It
Smarter