HubSpot.com/freeunicorns

1. The Science of
Social Media
Dan Zarrella
Social Media Scientist

2. #SMSCI

5. Memetics

6. Myth: Ideas spread because
they’re good.

12. Myth: “Engaging in the
Conversation” is the most
important thing on social
media.

18. Takeaway: “Engaging in the
Conversation” doesn’t work.
Publishing interesting content
does.

20. Myth: Don’t call yourself a
guru.

22. Takeaway: Identify yourself
authoritatively.

25. Takeaway: Stop talking about
yourself.

30. Takeaway: Influencers exist,
but they’re not always who
you expect.

32. Selective
Attention

34. Takeaway: Don’t crowd out
your own content.

35. Myth: Friday, Saturday and
Sunday are bad days to
publish.

39. Takeaway: Use contra-
competitive timing.

41. Performance

42. Reputation

43. Social
Exchange

44. Scarcity

45. Information
Voids

47. Takeaway: Novel ideas are
contagious.

49. Takeaway: Use social proof.

54. Takeaway: Write simply and
plainly.

55. Zombies Marketing
Me

56. Takeaway: Utilize combined
relevance.

57. Myth: “Please ReTweet”
doesn’t work.

60. Takeaway: Don’t forget social
calls-to-action.

62. Free Unicorns!
HubSpot.com/FreeUnicorns

63. Thank you!