Nuesoft Technologies, a SaaS provider of medical billing solutions, uses HubSpot to drive lead conversions and expand its business. Since starting with HubSpot, the company launched a VAR program and increased sales leads by 130%.

1. Nuesoft Technologies!
Customer Case Study!

2. Nuesoft Technologies!
KEY
RESULTS:
•
Doubled
organic
traf:ic
in
less
than
a
year
•
Increased
leads
by
130%
•
Grew
Sales
Team
by
50%
to
follow
up
on
new
leads
•
Launched
a
Value-­Added
Reseller
program
•
Saving
over
$4000
monthly
from
paid
search
ABOUT:
Established
in
1993,
Nuesoft
Technologies
is
a
mid-­‐sized
SaaS
provider
of
medical
billing
solutions
and
electronic
medical
records
(EMR).

3. Nuesoft Technologies!
Challenge:
Inability to Track Marketing
Campaigns and Leads
Part of a small marketing team with aggressive sales goals to meet, Jennifer
McDuffee wanted to ensure that her marketing was effective and results-driven.
“Overall, we wanted to be better about tracking our campaigns,” she said.
Before HubSpot, Nuesoft wasn’t able to comprehensively monitor its marketing
events and capture new leads. “It is really important for us to be able to draw
conclusions quickly about what is working,” Jennifer said, referring to the
performance of her calls-to-action, marketing messages, landing pages and keyword
combinations. “We want to know what is most effective so that we can adjust things
quickly and put resources into the activities and campaigns that are going to get us
results,” she added.

4. Nuesoft Technologies!
Solution:
Attract More Leads with
Detailed Lead Intelligence
With HubSpot, Nuesoft has been able to address the challenge of attracting new leads,
capturing valuable data and comprehensively tracking marketing events. Jennifer is
equipped to tell “at a glance” all details about a lead—from its source and point of
conversion to its behavior on the site and outside social media activities.
Jennifer gets detailed information about each prospect with HubSpot’s Lead Intelligence
tool. She finds that social media profiles HubSpot automatically ties to each lead are
especially valuable. “We can pass that onto the sales reps and they have lots of
information about a prospect before they even pick up the phone to make a call,”
Jennifer observed.

5. Nuesoft Technologies!
Solution:
Attract More Leads with
Detailed Lead Intelligence
HubSpot’s Marketing Analytics complement this data — Jennifer can quickly grab
screenshots of website traffic and lead growth overtime. Thanks to the clean,
comprehensive and actionable charts in HubSpot Sources, she is able to share
marketing insights with her sales and management teams without any additional
reporting effort.

6. Nuesoft Technologies!
Results:
Lead Generation Growth while Saving on PPC
Since Nuesoft started using HubSpot, the company has increased their lead volume
by 130%. Over the past six months alone, Nuesoft attracted over 2200 leads. “All of
this lead growth has allowed us to support a 50%-increase in the size of our direct
sales team, and we have been able to add a Value-Added Reseller program,”
Jennifer said.

7. Nuesoft Technologies!
Results:
Lead Generation Growth while Saving on PPC
Nuesoft also doubled organic traffic and, as a result, reduced PPC spending from
$60 per conversion to $30 per conversion. Thanks to regular keyword research and
a sharper focus on organic search, the company is saving over $4000 monthly on
paid search. “Most importantly, we have put all of that money toward other lead
generation activities,” Jennifer said.

8. Nuesoft Technologies!
Final Thoughts:
HubSpot’s for Rapid Marketing Adaptation
With HubSpot, Jennifer has been able to evaluate winning strategies and
concentrate her efforts on marketing activities that guarantee positive results. As
she said, “Having tools that help you determine where you most need to focus your
efforts to reap the most benefit is absolutely essential. And HubSpot is one of those
tools.”

9. More about Nuesoft Technologies:!
www.nuesoft.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!