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Is Twitter Dying? - "No"

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This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES #MKTGdebate

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Is Twitter a Dying Social Network? TAKE: NO. 1
2
FACT: More than half of active Twitter users follow companies, brands, or products on social networks. SOURCE: EDISON RESEARCH, 2010 3
SOURCE: EDISON RESEARCH, 2010
With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder Twitter has been used as a business tool!
U.S. Twitter users are more educated than the general population. SOURCE: EDISON RESEARCH, 2010 6
U.S. Twitter users have a higher income than the general population. SOURCE: EDISON RESEARCH, 2010 7
The more educated users are on a social network, the greater the likelihood that these users are sharing valuable content. If these users also have higher incomes, they become better targets for business.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Clearly, brands are extracting value from Twitter if a third of them find the social network critical for their business.
Companies that use Twitter average 2x more leads/month than those that do not. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 11
Well that’s just more data to back up why marketers should use Twitter for business!
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Is Twitter Dying? - "No"

  • 1. Is Twitter a Dying Social Network? TAKE: NO. 1
  • 2. 2
  • 3. FACT: More than half of active Twitter users follow companies, brands, or products on social networks. SOURCE: EDISON RESEARCH, 2010 3
  • 5. With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder Twitter has been used as a business tool!
  • 6. U.S. Twitter users are more educated than the general population. SOURCE: EDISON RESEARCH, 2010 6
  • 7. U.S. Twitter users have a higher income than the general population. SOURCE: EDISON RESEARCH, 2010 7
  • 8. The more educated users are on a social network, the greater the likelihood that these users are sharing valuable content. If these users also have higher incomes, they become better targets for business.
  • 9. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • 10. Clearly, brands are extracting value from Twitter if a third of them find the social network critical for their business.
  • 11. Companies that use Twitter average 2x more leads/month than those that do not. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 11
  • 12. Well that’s just more data to back up why marketers should use Twitter for business!
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