Inbound Marketing Map - Social Fresh Portland Mike Volpe
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Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
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Inbound Marketing Map - Social Fresh Portland Mike Volpe
- 1. @mvolpe Mapping Inbound Marketing:Combine Blogging, Social Media and SEO for Results Social Fresh - Portland, OR - March 29, 2010 Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
- 2. @mvolpe What’s the Next Hairstyle? Flickr: davecobb Flickr: nopiedra Social Media SEO Flickr: Sachaverelle Blogging
- 3. This Ain’t No Haircut! @mvolpe Wikipedia Wikipedia
- 4. Flickr: WanderingtheWorld Navigating a Complex Landscape @mvolpe
- 5. Marketing is Changing @mvolpe 1950 - 2000 2000 - 2050
- 7. Outbound Marketing is Harder @mvolpe 800-555-1234 Annoying Salesperson
- 8. The Good News… @mvolpe Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
- 9. @mvolpe The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
- 10. @mvolpe “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
- 11. @mvolpe “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
- 12. Budget vs. Brains @mvolpe Flickr: Refracted Moments Flickr: Gaetoan Lee
- 13. @mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
- 14. @mvolpe Questions to ask yourself...
- 15. @mvolpe Am I regularly creating new share-worthy content?
- 16. @mvolpe Am I promoting my content in social media conversations?
- 17. @mvolpe Am I optimizing my content for search and social media?
- 18. @mvolpe Am I converting as many visitors into leads and sales as I can?
- 19. @mvolpe Stop thinking like a marketer or advertiser.
- 20. @mvolpe Start thinking like a publisher and socializer.
- 21. Inbound Marketing Map @mvolpe SEO Social Media Conversions Blog Flickr: WanderingtheWorld
- 22. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 23. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 24. Publish Everything @mvolpe Blog Podcast Videos Photos Presentations eBooks News Releases
- 26. Create Great Content by Blogging @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 27. Blogging Attracts More Links @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 28. Blogging Attracts More Visitors @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 29. @mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
- 30. @mvolpe Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
- 31. @mvolpe More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
- 32. Inbound Marketing Workshop @mvolpe Create Optimize Promote Convert
- 33. SEO Tips from Website Grader @mvolpe Lessons from 2,115,631 websites
- 34. @mvolpe What drives SEO rank? HubSpot.com/cartoons
- 35. SEO = Context and Authority @mvolpe Ranking Algorithm:f(n): Context + Authority
- 36. Keywords & The Prosthodontist @mvolpe Image: http://www.thehumorousimage.com/
- 38. Clean URL
- 39. Headers & Content
- 41. @mvolpe More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
- 42. Where is Search Going? @mvolpe
- 43. Where is Search Going?
- 44. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 45. It’s NOT About You… Ever @mvolpe HubSpot.com/cartoons
- 46. Target Content to Your Personas @mvolpe Kadient photo by: David Meerman Scott
- 47. Content Makes You Interesting @mvolpe
- 48. @mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
- 49. Make Sharing Easy @mvolpe
- 53. New market data
- 56. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 57. @mvolpe Never let website visitors guess what to do next.
- 58. Conversion Tips @mvolpe Offer + Call to Action Landing Page
- 60. Visual design of CTA
- 61. Text on CTA
- 62. Placement of CTA
- 63. Test & experimentOffer + Call to Action
- 64. Offer – WIIFM? @mvolpe
- 65. Offer – WIIFM? @mvolpe
- 66. No Call to Action @mvolpe
- 67. Good Homepage Call to Action @mvolpe
- 68. @mvolpe Offer and Calls to Action Tips Offers need to have value Use CTAs everywhere Test to find the best CTA / offer Offer, colors, text, size, place Make the next step obvious and easy
- 70. Simple & clear
- 71. Short forms
- 72. Test & experimentLanding Page
- 74. Don’t Ask for Sensitive Info @mvolpe
- 75. Keep It Short @mvolpe 53% Conversion 32% Conversion
- 76. Landing Page Tips Tell people what they will get Limit distractions (navigation / links) Keep it short and simple Test to find the best @mvolpe
- 77. Inbound Marketing Summary @mvolpe Convert
- 78. How to Put All the Pieces Together? d.j.k. on flickr
- 79. HubSpot Puts the Pieces Together
- 80. Suggested Next Steps Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com Additional Free Resources: www.HubSpot.com/marketing-hubs @mvolpe
- 81. Q & A Free Trial: www.HubSpot.com/free-trial These slides: www.MikeVolpe.com/sofresh Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
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