91% of online consumers check their email daily. Email marketing is one of your best means of generating leads and converting those leads into customers. Learn how to set up an effective email marketing program to generate and nurture leads.
1. Virtual Workshop: How to Generate Leads
From Email Marketing Using the HubSpot
Software
Meghan Keaney Anderson
Product Marketing Manager
HubSpot
Sarah Goliger
Email Marketing Manager
HubSpot
#HubSpotEmail
13. Build and Grow Your List
Email as a
Create Targeted Segments full-funnel
strategy
Create, Personalize, Send
4
Nurture Your Leads
Converting those email leads
Measure Impact
Agenda
35. 7 Tips to Increase Your 5 Ways to Increase
1. Lead Generation ebook Your Return on
Investment
Live Webinar on Free ROI Assessment
2. Improving Conversion
Rates
Report
3. Demo of Contacts/EM Demo Of Analytics
49. 1. START A TRIAL.
2. GO TO THE EMAIL TOOL.
3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.
4. TRY DIFFERENT TEMPLATES AND STYLES.
5. SEND A TEST EMAIL TO SEE HOW IT LOOKS.
49
50. Discuss With a HubSpot Expert
Contacts Database Targeted Lists
Nurturing Workflows
Emails
#HubSpotEmail
51. THANK
YOU
Let’s Talk:
http://bit.ly/cshubspotemail
#HubSpotEmail
Hinweis der Redaktion
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
We will be scheduling a headshot day
We will be scheduling a headshot day
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
Stages of the decision process
Simplfied example of lead nurturing
Simplfied example of lead nurturing
How lead nurturing looks in HubSpot
Let’s look at this literally through something we’ve done at HubSpot …