1. How to Build Links Online:The In’s and Out’s of Link Building Partner Program Training Program September 2010 Peter Caputa IV Partner Program Manager Twitter: @pc4media pcaputa@hubspot.com #HubSpotSEO
2. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
3. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
7. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
12. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
20. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
21. Define the Campaign for Each Bucket What is the call to action? What value proposition are you targeting? What offers are you going to offer? What do you want them to do? What’s your angle? What tone do you want to convey What’s the best way to contact them? 17
23. Tailor the Campaign Around What You Are Asking For What You Want Them To Do Examples: What They Want Out of It Examples: 19 Listing Tweet Co-Sponsoring Lead Sharing Blog post about you Free Content Free Product Product Review
24. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
32. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
38. Agenda Creating Content Develop a List of Targets Filter and Bucket the List Defining the Campaign Executing the Campaign Advanced Link Building Tips & Tricks Getting Help
40. Learn the Value of the HubSpot Software… As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS Gives you access to http://success.hubspot.com
41. What’s HubSpot? Inbound marketing software + training Over 3,500 customers in 3 years 170+ employees Still growing!
42. Learn the Benefits of the Value Added Reseller Program Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. Margin share of 20% on all deals for the life of the customer Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. 38 A Group that Wants to Change How the World Does Marketing!
43. Ask for Help… Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
44. List of Upcoming Classes/Link to Recordings 40 http://www.hubspot.com/partners/training-program/classes
48. Some Homework & Recorded Stuff Too… 44 Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator
49. Thank You for Your Interest & Participation! Contact Information: Peter Caputa IV Partner Program Manager www.twitter.com/pc4media pcaputa@hubspot.com
Editor's Notes
Here’s an overview of what we’re going to talk about today.
Here’s an overview of what we’re going to talk about today.
Here’s an overview of what we’re going to talk about today.
Here’s an overview of what we’re going to talk about today.
My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
- Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
- Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
- A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
- Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.
