"Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing. Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer. Learn more about him at ChristopherSPenn.com."

1. #INBOUND13
AWAKEN YOUR SUPERHERO
How Social Can Save and Change Lives
Christopher S. Penn

3. Justice is balance

4. Criminals and
heroes share a
common
ground

5. No villains, no
heroes

6. Means
Motive
Opportunity

7. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

8. Name these superheroes
?

9. Can read minds anywhere in the world

10. Can alter reality just
by projecting his will

11. Flawless photographic memory
and ability to learn instantly

12. Endless array of tools and
gadgets

13. Name these superheroes
?

14. Can read minds anywhere in the world

15. Can alter reality just
by projecting his will

16. Flawless photographic memory
and ability to learn instantly

17. Endless array of tools and gadgets

18. 50 years ago your
mobile phone’s
capabilities were here

19. Our technology
gives us super
hero powers.

20. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

21. Examples of Opportunities
4

22. U-Shahidi Open
Source Software

23. Be More Heroic
School Tours

24. Finding a missing girl

25. Helping someone pay
for college

26. Opportunity is waiting.

27. Heroes are born from
darkness because we
desperately need
someone to light the way.

28. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

29. The enemy is
corruption.

30. The enemy is apathy.

31. The enemy is cynicism.

32. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

33. Are you ready to awaken your

34. @cspenn
Christopher S. Penn
VP Marketing Technology
SHIFT Communications
SHIFTcomm.com
ChristopherSPenn.com