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12 ESOME
A W                                          FACEBOOK!
                                                 STATS!
                                               CHARTS !
                                             & GRAPHS!
DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
“    People share, read !
     and generally engage more
     with any type of content
     when it’s surfaced !
     through friends and people
     they know and trust.”
     MALORIE LUCICH, FACEBOOK SPOKESPERSON
     FEBRUARY 2011




2
3
FACT:
Facebook has !
a massive !
& highly engaged
audience.
Your customers are relying more & more on
social.
    93%      of US adult Internet
            users are on Facebook.



     164 Million
                                   152 Million
      US INTERNET USERS                             US FACEBOOK USERS




5
                    SOURCE: BLOGHER, APRIL 2011
1 out of every !
     8 minutes !
     online is spent on Facebook.



             f


6
                  SOURCE: COMSCORE, FEBRUARY 2011
Your customers are relying more & more on
social.
 average Facebook user spends 
  The
     >11 hours/month
     
     on Facebook.
                                                                                     13500
        13500




                                                                        8450
     AVERAGE MINUTES/MONTH




                                                           5040




                                             2010
                                 700


                             FACEBOOKING
    EATING
    WATCHING TV
   OTHER
       WORKING
     SLEEPING




7
                             SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
Your customers are relying more & more on
  Facebook is overtaking Google !
social.
     and Yahoo in total time spent online.
                                                                                                       41.5
       40.5
                    40.5
                                                     39.1
                  44
       43.2
                                    38.2
         39.9
                                  37.9
                                                                          36
           38.6
          38.7
                                                                                               34.6
                                          35.8
                                                                            32.2
                                                               34.3
                                                                                                               27.6
     MINUTES SPENT (BILLIONS)




                                                                                   26.7


                                                                          20

                                                     16
       16.7
                                                                                                15.8
                                12
       13
                                                                                   11.4
                                                                         9.3
                                                      Yahoo! Sites
                                          5.9
          6.4
   6.4
                                  5.6
                                                                                             Google sites
                                                                                                                                   Facebook


                                Jul-07
   Dec-07
   Apr-08
    Jul-08
   Dec-08
     Apr-09
     Jul-09
       Dec-09
     Apr-10
     Jul-10




8
                                                     SOURCE: COMSCORE, AUGUST 2011
Your customers are relying more & more on
  Facebook has become !
social.
     the top choice !
     for social sign-in.
                   OTHER
                                             8%
                          WINDOWS LIVE
                              6%




                     TWITTER
                       7%

                                                              FACEBOOK
                                                                 35%
                                  YAHOO
                                   13%



                                                    GOOGLE
                                                     31%




9
                    SOURCE: JANRAIN, APRIL 2011
Facebook has become the preferred way !
      of sharing content, second only to email !
      (for now).

                                                                         84%
             EMAIL
                                                                           88%


                                                           44%
         FACEBOOK
                                                           54%

                                    18%
         TELEPHONE
                                           31%


                        7%
               MAIL
                                                     Male
                             10%
                                                                         Female
                       5%
          PRINT OUT
                        8%



10
                     SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
We’re not just engaging with our friends
      on Facebook. We’re engaging with
      businesses of all kinds.

                                     17
         ARTISTS

                                                                                          92




                                                                 43
          MEDIA

                                                                         57
                                                                               Avg # of Comments/post
                                                                               Avg. # of Likes/post

                            9
         BRANDS

                                                                       54

                    NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”


11
                                             SOURCE: VISIBLI, APRIL 2011
“
      Many internet activities that once took
      place on separate, isolated venues are
      now funneled through Facebook.
      These include email, instant
      messaging, blogging, gaming, !
      video-sharing and online shopping. !
      !
      As long as users feel they can use
      Facebook as a gateway for these !
      and other functions, the social network
      will remain vital to the internet
      experience and relevant to marketers.
          FACEBOOK USERS: THE JUGGERNAUT ROLLS ON
          PAUL VERNA | MARCH 21, 2011 | EMARKETER

12
FACT:
Facebook has real
business value.
Most US B2B marketers agree!
      that Facebook is an effective
      marketing tool.

       FACEBOOK
                                               51%




        LINKEDIN
                                      45%




         TWITTER
                           35%

                                                        “THIS SITE IS SOMEWHAT TO
                                                        EXTREMELY EFFECTIVE AS A
                                                        MARKETING TOOL.”
        MYSPACE
                  25%




14
                 SOURCE: OUTSELL, DECEMBER 2009
More than half of SMBs say !
      Facebook is beneficial !
      to their business.
         DO NOT USE
                                   VERY
            32%
                                     BENEFICIAL
                                                        30%




                                                           SOMEWHAT
           NOT VERY                                        BENEFICIAL
          BENEFICIAL
                                         25%
             13%




15
                     SOURCE: AD-OLOGY, NOVEMBER 2010
More than 1/3 !
      of marketers say !
      Facebook is “critical” !
      or “important” !
      to their business. 
          NOT USEFUL
                     CRITICAL
                                       12%
                                                                      18%

                             SOMEWHAT
                              USEFUL
                               21%




                                                                          IMPORTANT
                                                                             26%
                                            USEFUL
                                             23%

16
              SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
The number of marketers who say
      Facebook is “critical” or “important” !
      to their business has !
      increased 83% !
      in just two years.
                                                    44%


                                                              ñ83%
                      24%




                      2009
                         2011



17
             SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
Twitter Drives More Leads for B2C
      Both B2C & B2B companies !
      are acquiring customers !
      through Facebook.
                                                             “YES, WE HAVE ACQUIRED
                                                             A CUSTOMER VIA FACEBOOK.

                                                 67%




                      41%




                      B2B
                       B2C




18
        SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
THE BOTTOM LINE:
If you don’t like!
Facebook yet, you will.
MAKE YOU R MARKETING
              MBEO!)
        ESWOH HU SP T
      AW ( IT
      HubSpot’s all-in-one Inbound Marketing Software
      helps 4500 small & medium-sized businesses
      generate over 500,000 leads per month.


      Try HubSpot FREE for 30 days!!
      http://hubspot.com/free-trial

20
IF YOU THOUGHT THAT THIS WAS AWESOME,
      PERHAPS YOU’D LIKE TO BE FRIENDS ONLINE?
      blog.hubspot.com/
      Twitter.com/hubspot
      Facebook.com/hubspot
      Linkedin/com/hubspot
      Youtube.com/hubspot
       ickr.com/photos/hubspot
      Slideshare.net/hubspot

21
   NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.
THE END.

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12 Awesome Facebook Stats, Charts & Graphs

  • 1. 12 ESOME A W FACEBOOK! STATS! CHARTS ! & GRAPHS! DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
  • 2. People share, read ! and generally engage more with any type of content when it’s surfaced ! through friends and people they know and trust.” MALORIE LUCICH, FACEBOOK SPOKESPERSON FEBRUARY 2011 2
  • 3. 3
  • 4. FACT: Facebook has ! a massive ! & highly engaged audience.
  • 5. Your customers are relying more & more on social. 93% of US adult Internet users are on Facebook. 164 Million 152 Million US INTERNET USERS US FACEBOOK USERS 5 SOURCE: BLOGHER, APRIL 2011
  • 6. 1 out of every ! 8 minutes ! online is spent on Facebook. f 6 SOURCE: COMSCORE, FEBRUARY 2011
  • 7. Your customers are relying more & more on social. average Facebook user spends The >11 hours/month on Facebook. 13500 13500 8450 AVERAGE MINUTES/MONTH 5040 2010 700 FACEBOOKING EATING WATCHING TV OTHER WORKING SLEEPING 7 SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
  • 8. Your customers are relying more & more on Facebook is overtaking Google ! social. and Yahoo in total time spent online. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6 35.8 32.2 34.3 27.6 MINUTES SPENT (BILLIONS) 26.7 20 16 16.7 15.8 12 13 11.4 9.3 Yahoo! Sites 5.9 6.4 6.4 5.6 Google sites Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 8 SOURCE: COMSCORE, AUGUST 2011
  • 9. Your customers are relying more & more on Facebook has become ! social. the top choice ! for social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31% 9 SOURCE: JANRAIN, APRIL 2011
  • 10. Facebook has become the preferred way ! of sharing content, second only to email ! (for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% MAIL Male 10% Female 5% PRINT OUT 8% 10 SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
  • 11. We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” 11 SOURCE: VISIBLI, APRIL 2011
  • 12. Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, ! video-sharing and online shopping. ! ! As long as users feel they can use Facebook as a gateway for these ! and other functions, the social network will remain vital to the internet experience and relevant to marketers. FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA | MARCH 21, 2011 | EMARKETER 12
  • 14. Most US B2B marketers agree! that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.” MYSPACE 25% 14 SOURCE: OUTSELL, DECEMBER 2009
  • 15. More than half of SMBs say ! Facebook is beneficial ! to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13% 15 SOURCE: AD-OLOGY, NOVEMBER 2010
  • 16. More than 1/3 ! of marketers say ! Facebook is “critical” ! or “important” ! to their business. NOT USEFUL CRITICAL 12% 18% SOMEWHAT USEFUL 21% IMPORTANT 26% USEFUL 23% 16 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
  • 17. The number of marketers who say Facebook is “critical” or “important” ! to their business has ! increased 83% ! in just two years. 44% ñ83% 24% 2009 2011 17 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
  • 18. Twitter Drives More Leads for B2C Both B2C & B2B companies ! are acquiring customers ! through Facebook. “YES, WE HAVE ACQUIRED A CUSTOMER VIA FACEBOOK. 67% 41% B2B B2C 18 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
  • 19. THE BOTTOM LINE: If you don’t like! Facebook yet, you will.
  • 20. MAKE YOU R MARKETING MBEO!) ESWOH HU SP T AW ( IT HubSpot’s all-in-one Inbound Marketing Software helps 4500 small & medium-sized businesses generate over 500,000 leads per month. Try HubSpot FREE for 30 days!! http://hubspot.com/free-trial 20
  • 21. IF YOU THOUGHT THAT THIS WAS AWESOME, PERHAPS YOU’D LIKE TO BE FRIENDS ONLINE? blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot ickr.com/photos/hubspot Slideshare.net/hubspot 21 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.