Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration
Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed.
From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize.
Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.
11. Our main goal was to figure out
the most efficient way to minimize
the manpower needed and have
the flexibility to change event
details because every event is
unique in nature. Eventbrite is
totally seamless. It’s easy and you
can do it yourself.
—Tunnel to Towers
12. Eventbrite was the only system
capable of providing solutions to
the many nuances of our
registration structure. Not only
is Eventbrite intuitive and easy
to use, their team is flexible,
creative, and provides
outstanding customer service.
—FitOne
15. 90%
decrease in incoming customer service calls
after switching to Eventbrite.
Dana Point Turkey Trot had a
16. In our first year using Eventbrite, we saw a
decrease in incoming phone calls by about
70%! We love the ‘Contact the Organizer’
link directly on our registration page. Also,
the integration of our website and social
media sites helps us to better inform our
registrants before they have to pick up the
telephone.”
—FitOne
17. … and instead get your questions
answered by your partner’s 24/7
customer service .
18. 18
We were truly blown away by the
Eventbrite customer service… We
were always greeted with a smile
on the other end of the line, and
there was no question too simple
or too complex.
—Longhorn Run
20. Instead of losing sales because of a
complicated registration process...
21. It was important to us to have a
platform that registered people
quicker. We felt like many of the
legacy endurance sports
registration platforms were
getting bogged down in the
details, when people really just
wanted to sign up quicker.
—Easy Day Sports
26. We love Eventbrite’s social tools
and the support we’ve received
through their newsletters and
website integration. Last year
with Eventbrite, their tools helped
us garner nearly 15,000
impressions.
—Dana Point Turkey Trot
27. 25%
of all Crescent City Classic site visits
were driven by Eventbrite promo tools.
34. ...and find out what promotions
are most effective to keep
growing each year.
35. Working with Eventbrite has helped us
sell more tickets. We’re able to track
who’s clicking from where, how many
people view the link, and if that results in
a sale or not. Anyone who’s as data
obsessed as I am will absolutely love
Eventbrite’s backend.
—Dana Point Turkey Trot
38. Social media is one of our best
marketing tools, and Eventbrite
makes it easy to share that they
are attending on Facebook. A
huge portion of our event traffic
comes from Eventbrite’s social
sharing tools.
—Tunnel to Towers
40. Tunnel to Towers attracted Dana Point Turkey Trot had a
With Eventbrite’s social integrations,
50%
of their traffic
via Facebook
75%
increase in
Facebook followers
41. Eventbrite’s innovative social media is
beyond anything we have seen. Our
runners are excited to register and
share.
— Crescent City Classic
42. Make it easy for participants to
register on mobileTip 7
45. ...so make it easy for participants to
register on-the-go.
46. Not only does Eventbrite make
our pages reflect our brand, they
also make it really easy for
attendees to sign up with their
two-step registration process,
both online and through mobile.
—Crescent City Classic
47. Tip 8 Streamline on-site sales with a
free mobile registration app
48. Use mobile to enable on-site
registrations and shorten
check-in lines...
49. The Eventbrite Neon mobile app enabled a
reduction in on-site registration time
for Wendy Walk.
50. Before, we had to rely totally on pre-
registration, and were limited to cash...
Eventbrite Neon has enabled us to register
walk-ons at the event, which is probably
30% of our attendees. And we can now take
credit cards for raffle and auction items
during the event.
—Wendy Walk
57. We love that Eventbrite has incorporated
Dynamic Bib into Eventbrite Neon. We really
like knowing that everyone is easily tied to a
bib for liability and legal purposes. It’s a
comforting thought while on-site. The entire
check-in process is so seamless and quick!
— Human Movement Management
58. ... so you can keep registration open
until the starting gun goes off.
59. The Dynamic Bib assign feature is a game changer.
The days of spending hours pre-assigning bibs and having 20+
volunteers to hand out bibs at pre-race packet pick-up are gone.
It is the most innovative thing we’ve seen.
For putting on shorter races like 5Ks, it was important to keep
registration open as long as we could. With Dynamic Bib assign,
we can now leave online registration open all the way until the
gun goes off.
— Easy Day Sports
60. Tip 10 Integrate fundraising and
registration to boost donations
62. 11%
Tunnel to Towers
saw an
increase in fundraising per participant
after integrating Crowdrise and Eventbrite.
63. Our first year using Eventbrite and Crowdrise
was our most successful year yet. Last year it
took around six minutes to register and create
a fundraising page, and this year it dropped
down to two! Instead of sending people to
two platforms, a participant can register on
Eventbrite and immediately be asked if they
want to fundraise. It’s totally seamless.
—Tunnel to Towers
65. “Eventbrite Neon has been so
instrumental in helping Wendy Walk
to raise funds on the go. We often
have events that are in public park
spaces where there is no access to
WiFi, and because the app works so
well with a cell phone, we can still
easily take credit card information
and raise money for research.”
— Wendy Walk
“Eventbrite Neon has been so instrumental
in helping Wendy Walk to raise funds on
the go. We often have events that are in
public park spaces where there is no access
to WiFi, and because the app works so well
with a cell phone, we can still easily take
credit card information and raise money
for research.”
— Wendy Walk
66. 66
or speak to an expert at (855) 292-7905.
Want to make sure Eventbrite’s right for your
race?
Watch the Demo
for Race Directors
67. Emily Carter, Director of Programming
Wendy Walk
Meet the race directors
Jamie Monroe, Managing Director
Easy Day Sports race series
Heather Hill, Event Director
FitOne 5K, 10K, and half marathon
Laine Thomas, Event Manager
Crescent City Classic 10K
68. Cecelia Lopez Cardenas
Program Coordinator
Longhorn Run 5K & 10K
Blake Boldon
Race Director
Monumental Marathon
Meet the race directors
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or
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Paola Tornabene
VP of Corporate Affairs
Tunnel to Towers 5K
Meagan Augustine
Registration Manager
Human Movement
Management race series
Vickie McMurchie
Sr Operations Manager
Dana Point Turkey Trot 5K
& 10K