This document outlines the top 10 marketing trends that will define 2016. These trends include embracing the customer experience model, dealing with ad blockers, using 3D technology, recognizing social media as a marketing channel not a strategy, leveraging omnichannel retail, utilizing big data and analytics, increasing focus on mobile, growing use of video and live streaming, continually producing new content, and making all marketing decisions based on data and results. The key themes are focusing on customers, delivering value, and being data-driven.