Clarion’s Media & Entertainment group delivers custom insights & consulting to media companies, entertainment brands, and their partners. We uncover & action on insights about brand, content, audience, sales, and marketing. Clients call us to explain the Why’s behind measurement or analytics data, or to identify new opportunities where that data doesn’t exist.

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How We Help.
How We’re Different.
jamie.stenziano@clarionresearch.com
212-664-1100
ClarionResearch.com
@ClarionResearch
Media & Entertainment Division

2. 2
What We Hear: Changes & Challenges
Rushed
Innovation
Measurement
Blind Spots
Budget
Shifts
Ad Tech
The Paradox
of Choice
Saturation

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The Industry’s Response: Calls to Action
Prove ROI
Differentiate
Test
Audience
Value Prop
Fill
Knowledge
Gaps
Be
Premium

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“ is the currency by which
we or .”
-Bonin Bough, Chief Media Officer, Mondelez
The Input: Data

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Clarion: A Custom Insights Consultancy
Secondary
Data
Measure-
ment Data
Sales Data
3rd Party
Data
User Data
Primary
Insights
Quant
Passive
Metering
Qual
Social
Conversation

6. 6http://clarionresearch.com/quantitative-solutions/we-do-quant-differently/
Our Lens: How We’re The Same Different
Off the Shelf
Tailor-Made
Questions
Shallow Deep
Category
Expertise
Cookie Cutter
Custom
Methods
Design
Stiff Agile &
Lateral
Thinking
Casual
Quality
Obsessed
Passive
Proactive
Execution
Exec Summary
Business
Implications/
Roadmaps
Findings
Insights
Dirty
Trustworthy
Data
Delivery
Junior Senior Level Immersion, Pride of Ownership Mentality

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Tech &
Telecomm
Practice Areas
Media &
Entertainment
Education &
Learning
Healthcare &
Pharma
Government
& Non-Profit

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Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Content Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
http://clarionresearch.com/industry-expertise/
Media & Entertainment Solutions

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OTT Feature Prioritization: Value vs. Influence Viewer Interest in ITV Features by Original Program
Work Samples: Streaming Services
OTT Monthly Subscription Fee Optimization Reasons for Satisfaction w/SVOD Platform

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Path to Viewership Erosion by Platform
Platform Viewing Trends: Past, Present, Future
Work Samples: Audience Insights
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Millennial
News
Consumption

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Work Samples: Advertiser Intelligence
Post-Upfront Recall of Programming Slate Importance to Client Buy vs. Competitive Set
Deep Dive Buy & Allocation Simulations Perceptions of Property’s Audience Comp
“Create a video buy for your main client”

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Work Samples: Live/Experiential/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Beer Branding
Research
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/

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Work Samples: Content Development
Optimal On-Air & Promotional Offering (Conjoint)
Impact of Program Ingredients on Engagement
Share of Viewership Simulation Analysis: Customized to Network, Demo, Genre, Promos, Daypart.
Source of Programming Awareness

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Work Samples: Ad Dev/Effectiveness

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Connect with Clarion!
212-664-1100
jamie.stenziano@clarionresearch.com
ClarionResearch.com
@ClarionResearch