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Strategic
Fundraising
The best entrepreneurs are not the best
visionaries. The greatest entrepreneurs are
incredible salespeople. They know how
to tell an amazing story that will convince
talent and investors to join in on the journey.
Alejandro Cremades, The Art of Startup Fundraising
The best entrepreneurs
made me feel like the
train was leaving the
station whether I got on
board or not.
- Jon Callaghan, True Ventures
Building a business is hard. One of the hardest
things about it is finding the right financial
partner. Successful fundraising is not a one-
time event, it is a long term strategy. We help
companies understand the financing landscape
so they can target the best financial partner and
understand how and why they invest. We add
value to your business by bringing focus to your
development efforts and helping you to spend
less time pitching.
Investors look for specific metrics that can
vary significantly depending on your market
sector, investing trends, portfolio load, and fund
status. Don’t give investors a reason to say “no”.
Instead, use data from real deals in the market to
intentionally craft your message to get them to
“yes” by empowering your executive team to be
strategic fundraisers.
Elevate your conversation to speak the same
common language with a distilled investor
report and a clear understanding of the investing
hypothesis that aligns investor-entrepreneur
goals to improve your chances of success.
“
DevGarden can help you build a
sophisticated investment hypothesis
that speaks to the decision-making,
status, and goals of your targeted
investors.
Sign up for Business Intelligence and Company
Valuation training at devgarden.io/fundraising
CHALLENGES
•	 Failing to understand
the reason investors
make decisions to
invest their time and
capital
•	 Pitching anyone who
will take a meeting,
rather than investors
who fit your
strategic goals
•	 Having limited
access to investor
data, networks,
tools to help you
understand your
deal in the context
of the investor you
are pitching to
WHAT WE OFFER
•	 Data-driven
intelligence, valuation
analysis, and coaching
for executive teams
raising money
•	 Focus on milestones
that improve valuation,
your chances of
investment, or both
•	 A curated list of target
investors, their contact
information, and their
current fund profile
•	 A list of the top
previously funded
companies and the
metrics that drove
their success
STR AT EG IC BUSIN ESS
INTELLIG ENCE REPO RTS
At DevGarden, we help our partners tell the right story and become more investable.
Together, we refine the investment hypothesis through triple-factor valuation
estimates, industry-based value benchmarks, and deep dives into our partners’
competitive and investment ecosystem. Executives come away with a sophisticated
sense of why their company is investable, a roadmap of how to continually add value
to their company, and investment partners that align with their company.
WHO IS THIS FOR?
•	 Companies either
raising money for
the first time, or
raising a new round
of funding from
more sophisticated
investors (e.g., Angel
to Seed or Seed to
Series A)
•	 Executives struggling
to raise funding, gain
market traction, or
product validation
•	 Teams seeking
to increase their
company’s valuation
according to industry
benchmarks
The DevGarden team helped us find the hidden value and even
assemble the team we needed to get our company into the market.
They brought real data, new partnerships and key contacts that
will allow Vunder TV to raise money more effectively and enter the
market where we have the best chance of success.
Matt Wunderli,
CEO Vunder TV
Dave and Stuart helped us focus on the customer and drove us to
get into the market and make deals. The interaction with customers
helped bring clarity to our planning and development and will
allow us to get into our target market with a clear understanding of
customer priorities and pain that we can address.
Greg Hunt,
COO Linear Edge Technologies
DevGarden helped us to craft and implement an entirely new
investment hypothesis. We have gone from being a prefabricated
modular building company to being a technology delivery platform
for schools that also includes new financing and leasing options. The
combination of new partners (DG helped us land globally branded
partnerships in technology and finance), will propel our company
value from <$10M to >$50M or more.
Craig Severance,
CEO Intermodal Structures
www.devgarden.io
“
About DevGarden
Devgarden is a technology and innovation company focused on crafting fundraising, customer acquisition,
and business model strategies. DevGarden enables companies to identify value propositions that engage
customers and investors as well as sales and marketing strategies that catalyze growth.

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Strategic Fundraising DevGarden

  • 1. Strategic Fundraising The best entrepreneurs are not the best visionaries. The greatest entrepreneurs are incredible salespeople. They know how to tell an amazing story that will convince talent and investors to join in on the journey. Alejandro Cremades, The Art of Startup Fundraising
  • 2. The best entrepreneurs made me feel like the train was leaving the station whether I got on board or not. - Jon Callaghan, True Ventures Building a business is hard. One of the hardest things about it is finding the right financial partner. Successful fundraising is not a one- time event, it is a long term strategy. We help companies understand the financing landscape so they can target the best financial partner and understand how and why they invest. We add value to your business by bringing focus to your development efforts and helping you to spend less time pitching. Investors look for specific metrics that can vary significantly depending on your market sector, investing trends, portfolio load, and fund status. Don’t give investors a reason to say “no”. Instead, use data from real deals in the market to intentionally craft your message to get them to “yes” by empowering your executive team to be strategic fundraisers. Elevate your conversation to speak the same common language with a distilled investor report and a clear understanding of the investing hypothesis that aligns investor-entrepreneur goals to improve your chances of success. “ DevGarden can help you build a sophisticated investment hypothesis that speaks to the decision-making, status, and goals of your targeted investors.
  • 3. Sign up for Business Intelligence and Company Valuation training at devgarden.io/fundraising CHALLENGES • Failing to understand the reason investors make decisions to invest their time and capital • Pitching anyone who will take a meeting, rather than investors who fit your strategic goals • Having limited access to investor data, networks, tools to help you understand your deal in the context of the investor you are pitching to WHAT WE OFFER • Data-driven intelligence, valuation analysis, and coaching for executive teams raising money • Focus on milestones that improve valuation, your chances of investment, or both • A curated list of target investors, their contact information, and their current fund profile • A list of the top previously funded companies and the metrics that drove their success STR AT EG IC BUSIN ESS INTELLIG ENCE REPO RTS At DevGarden, we help our partners tell the right story and become more investable. Together, we refine the investment hypothesis through triple-factor valuation estimates, industry-based value benchmarks, and deep dives into our partners’ competitive and investment ecosystem. Executives come away with a sophisticated sense of why their company is investable, a roadmap of how to continually add value to their company, and investment partners that align with their company. WHO IS THIS FOR? • Companies either raising money for the first time, or raising a new round of funding from more sophisticated investors (e.g., Angel to Seed or Seed to Series A) • Executives struggling to raise funding, gain market traction, or product validation • Teams seeking to increase their company’s valuation according to industry benchmarks
  • 4. The DevGarden team helped us find the hidden value and even assemble the team we needed to get our company into the market. They brought real data, new partnerships and key contacts that will allow Vunder TV to raise money more effectively and enter the market where we have the best chance of success. Matt Wunderli, CEO Vunder TV Dave and Stuart helped us focus on the customer and drove us to get into the market and make deals. The interaction with customers helped bring clarity to our planning and development and will allow us to get into our target market with a clear understanding of customer priorities and pain that we can address. Greg Hunt, COO Linear Edge Technologies DevGarden helped us to craft and implement an entirely new investment hypothesis. We have gone from being a prefabricated modular building company to being a technology delivery platform for schools that also includes new financing and leasing options. The combination of new partners (DG helped us land globally branded partnerships in technology and finance), will propel our company value from <$10M to >$50M or more. Craig Severance, CEO Intermodal Structures www.devgarden.io “ About DevGarden Devgarden is a technology and innovation company focused on crafting fundraising, customer acquisition, and business model strategies. DevGarden enables companies to identify value propositions that engage customers and investors as well as sales and marketing strategies that catalyze growth.