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+            Brave new         New
               world        possibilities

CUSTMZ FOR
VACATURE
               What can
              CUSTMZ‟
             CUSTMZ offer
                            CUSTMZ for
                             Your digital
               answer         magazine?
                                you
                you?
+                   What are
                   Changing
                                 Why do you
                     digital     need a
                  environment
                   magazines?    digital
  Definition &                   magazine?
  types
Brave new world
                  What can        Your
                  CUSTMZ offer    digital
                  you?            magazine
+




    It‟s a brave new world
           out there…
+
    Digital becomes leading

    >   ¾ Belgian population online
     Rise   of the tablet
     Mobile   internet
+
    Social media rule

     750million on Facebook, 300 million on
     Twitter, 79 million on LinkedIn
     New social media channels popping up
     continuously
       E.g. Google+, Pinterest, etc.
+
    Mad men no more…

     Content marketing replaces traditional
     advertising
       ! Peer recommendation is considered
        trustworthy by 78%, as opposed to 14% who
        trust advertisements
       Earned media: relevance is crucial to get
        attention and be liked/shared
+
    Track to target to improve ROI

     Tracking   is more important than ever
       Knowing who your audience is, allows you to
        truly reach, bind and engage your various target
        groups by offering them content that is relevant
        to them

     Segment    and personalise
       Addressing your (future)
        customers as individuals
        is the best way to improve
        brand recognition
        and loyalty
+
    CRM becomes Social CRM

     Lifestyle   data enhances transactional data
        Learn WHO your customers are and not only
         WHAT they do




                                       What does he/she like?
                                       Who are his friends?
                                       What does he/she share?
                                       What does he/she search
                                       for?
                                       Where does he/she go?
                                       What does he/she do?
                                       Etc.
+                    What are       Are digital
                                      Why do you
                     digital
                                    magazines
                                     need a digital
                     magazines        magazine?
  A new medium                     the answer?
  for a changing
New possibilities
  marketing and
  communication     What can         Your
                    CUSTMZ offer     digital
  environment       you?             magazine
+
    The rise of digital magazines

     Current          situation
        Digital magazines already play an important role
         as part of the communication mix
    Formats                                   TOTAL   B2C   B2B   B2E


    Print magazine                            42%     73%   33%   20%

    E-mail newsletter                         42%     67%   47%   13%

    Digital magazine                          18%     27%   13%   13%

    Website                                   40%     47%   40%   33%



        * Source: Smin, 2010 (Netherlands))
+
    The rise of digital magazines

     Forecast
        Both brands & publishers foresee a significant
         increase in the next years
    Formats                                                      Developed   Previsions
                                                                 by agencies

    Print magazine                                                    46%        

    Digital magazine on internet                                      26%        

    Digital magazine on intranet                                      8%         

    Digital magazine on iPad                                          8%         

    Email - newsletter                                                27%         -

        * Source: Customer Media Trendonderzoek, 2011 (Netherlands)
+
    But how do we define a „digital
    magazine‟?
     According to the Audit Bureau of
     Circulations (*):
        “The label „Digital Edition‟ will be used to
         describe distribution of a magazine's content via
         electronic means.”

    ?
+
    What it is not or should not be…

    A   digital magazine≠ an online pdf
        Worst of both worlds: looses all the strength
         print has to offer and uses none of the online
         advantages

    A digital magazine≠ adding digital elements
     to the print version
        A solution that is neither lard nor pork

    A   digital magazine≠ a website
        Websites are fast-paced, built for information,
         transaction, practical usage and do not offer an
         „experience‟
+
    What it really should be

    A new medium to reach, bind and engage
     (potential) customers
     Key   elements
        Storytelling and (editorial) content that is
         interesting, relevant and/or entertaining for
         reader
        Attractive design to seduce readers
        Enhanced experience to bind readers
        Fully loaded with online advantages, i.e. rich
         media, interactivity, measurability, personalisati
         on, availability, etc.
+                    What are      Why do you
                     digital       need a
                     magazines     digital
 CUSTMZ –                          magazine?
 publishing needs
CUSTMZ‟ answer
 meet marketing
 needs               Customise
                      What can      Your
                        your
                    CUSTMZ offer    digital
                       you?         magazine
                     magazine
+
    CUSTMZ in plain English
+



      CUSTMZ is an easy-to-use
    platform to create and manage
       vibrant & state-of-the-art
         digital publications…
+
    Easy to add & edit content

       Text, visuals, videos and animations are easy to
        add by non-developers or designers
       Content can be added and edited before, during
        and after the design



          RESULT

      No specific profile needed to add and edit content
      Various people can work on the same edition
       simultaneously
      One single platform to manage all your content
+
    Rich media without development

       CUSTMZ makes building complex pages more
        easy, cost-effective and accessible with the
        components library




         MEANING

      Minimaldevelopment on your side
      Focus can go to design  content
      Constantly updated with new features
+ SHOWCASE
 Create  edit a magazine in CUSTMZ
+




    CUSTMZ offers additional
        advantages…
+
    Built-in social media tools

     Share the entire publication or specific
     elements via social media  access
     individual social media profile info

        YOU CAN


      Putas many social media buttons throughout the
       publication as you like
      Have your content spread – magazine, screen or
       specific feature
      Gain insights into customer needs and
       behaviours by adding the lifestyle data they
       share online to their behavioural data
+
    Unprecedented insights

     Trackall traffic info and reader behaviour
     as well as individual information


        YOU CAN


      Combine    tracking info with behavioural data and
       individual details
      Learn what people are interested in (and not!)
      Act on it to optimize your ROI  ROA
+ SHOWCASE
 Tracking info in CUSTMZ
+ SHOWCASE
 Behavioural data in CUSTMZ
+ SHOWCASE
 Individual details
+ SHOWCASE:
 Select individual details for export to CSV
+
    No-hassle segmentation

     Easilycreate a custom or alternative
     version that triggers the specific interests
     of the segment

       JUST IMAGINE


      Easy  creation of multilingual versions or
       alternative versions for specific segments
      Targeted content: different call to
       actions, different opening page, different
       order,…
      Future: instant segmentation in real time
+
    Responsive design

     Deliverdigital publications across multiple
     platforms  devices


      YOUR BENEFITS


      Easily publish, segment, track and analyze to all
       platforms and devices from the same CMS
      Transform a Flash-pages desktop version to a
       native app for iPad or choose for a html5-based
       version
+
    Cost-efficiency

     Softwareas a Service (SaaS) assures a
     no-hassle and future-proof solution


       MADE EASY


      No software to install, download, upgrade and
       manage
      No hardware to purchase, scale and maintain
      No costs from maintenance or upgrades
      No hosting or bandwidth worries
      Secure database management/improvement
+
    Cases  results
+
    Bruce Almighty

     BruceAlmighty - the first digital magazine
     created on CUSTMZ and available on
     www.bruce.be
     889
        visitors (from a database of
     approximately 2.000 contacts)
     6.362page views (4.091 unique page
     views)
     Average   reading time of 7 minutes and 33
     seconds
+ SHOWCASE
 Storytelling by using rich media
+
    Best magazine

     Tour operator BEST tours chose a digital
     publication filled with music, images, video and
     interactivity to inspire and seduce readers to
     travel with them, while simultaneously tracking
     each reader's individual interests. This
     ensures them that the content in the next
     editions will be even more relevant and
     targeted to each reader's preferences
     www.bestmagazine.be   has been visited by
     approximately 4.600 visitors generating 12.436
     unique page views
+ SHOWCASE:
 Inspire, seduce  learn about your readers
+
    Kuoni magazine

     Kuonimagazine aims at shortening the path
     from inspiration to action
     The magazine is foremost a pull-to-web to
     increase sales, but by offering readers a
     real experience and by integrating
     interaction they also assure customer
     loyalty and interest from prospects
+ SHOWCASE:
 Digital magazine as a pull-to-web
+
    e-scoop

     SD Worx‟s goal is to reach HR-professionals
     in order to claim market- and value
     leadership
     SDWorx  uses e-scoop as part of an integral
     content approach, incl. a print magazine, a
     blog, notification mails and a LinkedIn-page
     Each medium answers to specific goals and
     is developed separately to fully achieve its
     potential while also optimising the interaction
     between each channel
+ SHOWCASE:
 Integrated social media tools on various levels
+                    What are      Why do you
                     digital       need a
                     magazines     digital
 CUSTMZ is an                      magazine?
 easy-to-use tool
CUSTMZ for you
 to create 
 manage digital     What can
                                   Practical
                                   Your digital
                    CUSTMZ offer
                                    magazine?
                                      info
 magazines          you?
+
    Advantages

     Improve     image + top-of-mind awareness
     Direct    response + traffic to vacature.be
     Viral   content on social networks
     Facebook     and/or LinkedIn connections
     One     click CV (with LinkedIn)
     Detailed    analysis
     Database     enrichment + segmentation
+
    Roles

     Developer    (ActionScript)
        Responsible for use and creating of components

     Designer    (Flash)
        Responsible for design

     Editor   (CMS)
        Responsible for content

     CUSTMZ     support
        Available online
+
    Timing

    1. Connect        to CUSTMZ CMS
            1 day

    2. Training
            Editor  designer: 1 day
            Developer: intensive training

    3. Create        magazine
            Gather content (text, video, animations, visuals)
            Design page with components
         º    Included in CUSTMZ
         º    Custom-made
+
    Timing

    4. Import    CRM database
        1 day

    5. Publish    notify
        Depends on user‟s mailing system

    6. Extract
            tracking data and import into CRM
     database
        1 day
Questions?
 brigitte@custmz.com




+ Stay in touch
 www.custmz.com
 www.twitter.com/custmz
 www.facebook.com/custmz
+
    Rich media

       Additional images, animation, audio and video
        create a dynamic content and reinforce the
        reader‟s experience
+
    Interaction

       Built-in links assure a fast and easy connection
        to the corporate website/intranet
       Integrated social media make it simple to share
        content with friends, family or colleagues
       Direct response creates
        „live‟ interaction
+
    Tracking

       Built-in tracking tools allow to analyse on the
        spot what people read (or not!)
+
    Targeting

       Content is segmented to each target group and
        messages get personalised
+
    Multiplatform

       People can read a magazine when and how they
        choose on their desktop, tablet or mobile

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CUSTMZ 4 Vacature

  • 1. + Brave new New world possibilities CUSTMZ FOR VACATURE What can CUSTMZ‟ CUSTMZ offer CUSTMZ for Your digital answer magazine? you you?
  • 2. + What are Changing Why do you digital need a environment magazines? digital Definition & magazine? types Brave new world What can Your CUSTMZ offer digital you? magazine
  • 3. + It‟s a brave new world out there…
  • 4. + Digital becomes leading > ¾ Belgian population online  Rise of the tablet  Mobile internet
  • 5. + Social media rule  750million on Facebook, 300 million on Twitter, 79 million on LinkedIn  New social media channels popping up continuously  E.g. Google+, Pinterest, etc.
  • 6. + Mad men no more…  Content marketing replaces traditional advertising  ! Peer recommendation is considered trustworthy by 78%, as opposed to 14% who trust advertisements  Earned media: relevance is crucial to get attention and be liked/shared
  • 7. + Track to target to improve ROI  Tracking is more important than ever  Knowing who your audience is, allows you to truly reach, bind and engage your various target groups by offering them content that is relevant to them  Segment and personalise  Addressing your (future) customers as individuals is the best way to improve brand recognition and loyalty
  • 8. + CRM becomes Social CRM  Lifestyle data enhances transactional data  Learn WHO your customers are and not only WHAT they do What does he/she like? Who are his friends? What does he/she share? What does he/she search for? Where does he/she go? What does he/she do? Etc.
  • 9. + What are Are digital Why do you digital magazines need a digital magazines magazine? A new medium the answer? for a changing New possibilities marketing and communication What can Your CUSTMZ offer digital environment you? magazine
  • 10. + The rise of digital magazines  Current situation  Digital magazines already play an important role as part of the communication mix Formats TOTAL B2C B2B B2E Print magazine 42% 73% 33% 20% E-mail newsletter 42% 67% 47% 13% Digital magazine 18% 27% 13% 13% Website 40% 47% 40% 33% * Source: Smin, 2010 (Netherlands))
  • 11. + The rise of digital magazines  Forecast  Both brands & publishers foresee a significant increase in the next years Formats Developed Previsions by agencies Print magazine 46%  Digital magazine on internet 26%  Digital magazine on intranet 8%  Digital magazine on iPad 8%  Email - newsletter 27% - * Source: Customer Media Trendonderzoek, 2011 (Netherlands)
  • 12. + But how do we define a „digital magazine‟?  According to the Audit Bureau of Circulations (*):  “The label „Digital Edition‟ will be used to describe distribution of a magazine's content via electronic means.” ?
  • 13. + What it is not or should not be… A digital magazine≠ an online pdf  Worst of both worlds: looses all the strength print has to offer and uses none of the online advantages A digital magazine≠ adding digital elements to the print version  A solution that is neither lard nor pork A digital magazine≠ a website  Websites are fast-paced, built for information, transaction, practical usage and do not offer an „experience‟
  • 14. + What it really should be A new medium to reach, bind and engage (potential) customers  Key elements  Storytelling and (editorial) content that is interesting, relevant and/or entertaining for reader  Attractive design to seduce readers  Enhanced experience to bind readers  Fully loaded with online advantages, i.e. rich media, interactivity, measurability, personalisati on, availability, etc.
  • 15. + What are Why do you digital need a magazines digital CUSTMZ – magazine? publishing needs CUSTMZ‟ answer meet marketing needs Customise What can Your your CUSTMZ offer digital you? magazine magazine
  • 16. + CUSTMZ in plain English
  • 17. + CUSTMZ is an easy-to-use platform to create and manage vibrant & state-of-the-art digital publications…
  • 18. + Easy to add & edit content  Text, visuals, videos and animations are easy to add by non-developers or designers  Content can be added and edited before, during and after the design RESULT No specific profile needed to add and edit content Various people can work on the same edition simultaneously One single platform to manage all your content
  • 19. + Rich media without development  CUSTMZ makes building complex pages more easy, cost-effective and accessible with the components library MEANING Minimaldevelopment on your side Focus can go to design content Constantly updated with new features
  • 20. + SHOWCASE Create edit a magazine in CUSTMZ
  • 21. + CUSTMZ offers additional advantages…
  • 22. + Built-in social media tools  Share the entire publication or specific elements via social media access individual social media profile info YOU CAN Putas many social media buttons throughout the publication as you like Have your content spread – magazine, screen or specific feature Gain insights into customer needs and behaviours by adding the lifestyle data they share online to their behavioural data
  • 23. + Unprecedented insights  Trackall traffic info and reader behaviour as well as individual information YOU CAN Combine tracking info with behavioural data and individual details Learn what people are interested in (and not!) Act on it to optimize your ROI ROA
  • 24. + SHOWCASE Tracking info in CUSTMZ
  • 25. + SHOWCASE Behavioural data in CUSTMZ
  • 27. + SHOWCASE: Select individual details for export to CSV
  • 28. + No-hassle segmentation  Easilycreate a custom or alternative version that triggers the specific interests of the segment JUST IMAGINE Easy creation of multilingual versions or alternative versions for specific segments Targeted content: different call to actions, different opening page, different order,… Future: instant segmentation in real time
  • 29. + Responsive design  Deliverdigital publications across multiple platforms devices YOUR BENEFITS Easily publish, segment, track and analyze to all platforms and devices from the same CMS Transform a Flash-pages desktop version to a native app for iPad or choose for a html5-based version
  • 30. + Cost-efficiency  Softwareas a Service (SaaS) assures a no-hassle and future-proof solution MADE EASY No software to install, download, upgrade and manage No hardware to purchase, scale and maintain No costs from maintenance or upgrades No hosting or bandwidth worries Secure database management/improvement
  • 31. + Cases results
  • 32. + Bruce Almighty  BruceAlmighty - the first digital magazine created on CUSTMZ and available on www.bruce.be  889 visitors (from a database of approximately 2.000 contacts)  6.362page views (4.091 unique page views)  Average reading time of 7 minutes and 33 seconds
  • 33. + SHOWCASE Storytelling by using rich media
  • 34. + Best magazine  Tour operator BEST tours chose a digital publication filled with music, images, video and interactivity to inspire and seduce readers to travel with them, while simultaneously tracking each reader's individual interests. This ensures them that the content in the next editions will be even more relevant and targeted to each reader's preferences  www.bestmagazine.be has been visited by approximately 4.600 visitors generating 12.436 unique page views
  • 35. + SHOWCASE: Inspire, seduce learn about your readers
  • 36. + Kuoni magazine  Kuonimagazine aims at shortening the path from inspiration to action  The magazine is foremost a pull-to-web to increase sales, but by offering readers a real experience and by integrating interaction they also assure customer loyalty and interest from prospects
  • 37. + SHOWCASE: Digital magazine as a pull-to-web
  • 38. + e-scoop  SD Worx‟s goal is to reach HR-professionals in order to claim market- and value leadership  SDWorx uses e-scoop as part of an integral content approach, incl. a print magazine, a blog, notification mails and a LinkedIn-page  Each medium answers to specific goals and is developed separately to fully achieve its potential while also optimising the interaction between each channel
  • 39. + SHOWCASE: Integrated social media tools on various levels
  • 40. + What are Why do you digital need a magazines digital CUSTMZ is an magazine? easy-to-use tool CUSTMZ for you to create manage digital What can Practical Your digital CUSTMZ offer magazine? info magazines you?
  • 41. + Advantages  Improve image + top-of-mind awareness  Direct response + traffic to vacature.be  Viral content on social networks  Facebook and/or LinkedIn connections  One click CV (with LinkedIn)  Detailed analysis  Database enrichment + segmentation
  • 42. + Roles  Developer (ActionScript)  Responsible for use and creating of components  Designer (Flash)  Responsible for design  Editor (CMS)  Responsible for content  CUSTMZ support  Available online
  • 43. + Timing 1. Connect to CUSTMZ CMS  1 day 2. Training  Editor designer: 1 day  Developer: intensive training 3. Create magazine  Gather content (text, video, animations, visuals)  Design page with components º Included in CUSTMZ º Custom-made
  • 44. + Timing 4. Import CRM database  1 day 5. Publish notify  Depends on user‟s mailing system 6. Extract tracking data and import into CRM database  1 day
  • 45. Questions? brigitte@custmz.com + Stay in touch www.custmz.com www.twitter.com/custmz www.facebook.com/custmz
  • 46. + Rich media  Additional images, animation, audio and video create a dynamic content and reinforce the reader‟s experience
  • 47. + Interaction  Built-in links assure a fast and easy connection to the corporate website/intranet  Integrated social media make it simple to share content with friends, family or colleagues  Direct response creates „live‟ interaction
  • 48. + Tracking  Built-in tracking tools allow to analyse on the spot what people read (or not!)
  • 49. + Targeting  Content is segmented to each target group and messages get personalised
  • 50. + Multiplatform  People can read a magazine when and how they choose on their desktop, tablet or mobile

Hinweis der Redaktion

  1. Internet penetrationEurope: 58,3%Belgium: 77,8%Rise of the tabletJune 2011Netherlands: 8% of the households has a tabletBelgium: 4% of the households2012: research shows that of the current 79% desk- or laptop users, 19% reckon they willshift to tablets, 18% to other mobile devices
  2. Internet penetrationEurope: 58,3%Belgium: 77,8%Rise of the tabletJune 2011Netherlands: 8% of the households has a tabletBelgium: 4% of the households2012: research shows that of the current 79% desk- or laptop users, 19% reckon they willshift to tablets, 18% to other mobile devices
  3. Ook social media zijnonontkombaar, maar als brand gewoonaanwezigzijn in die social media volstaatniet -> je moetaandachtverdienen => nieuwe regels voormarketin
  4. Make your ‘owned medium’ (= your magazine) relevant enough to ‘earn’ attention and likesGet noticed and liked/shared by providing content that is relevant (= useful and/or entertaining) to the reader“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (Junta 44)Content marketing gaateroverdat je relevant bent (juiste info naarjuistepersoon), omzoaandachttekrijgen van die persoon en ervoortezorgendathij/zijjouwboodschapnietalleenfijn of interessantvindt, maar ookdeelt (check filmpjevoor peer recommendation) -> 78% vs 14% advertisemets
  5. Daaromwordt tracking belangrijkerdanooit. Nietalleenom je ROI van eenbepaaldeactietemeten en eventueelteverbeteren, maar vooralomdat het cruciaal is dat je je boodschappenbeterkansegmenteren en zelfspersonaliseren. Het is de beste of zelfsenigemanieromnog op tevallen in eenwereldwaariniedreen met boodschappenwordtgebombardeerd…
  6. Daaromverandertook de klassieke CRM en evoluerenzenaar de zgn. Scoial CRM. Immers, de klassieke CRM vertelt je eigenlijkalleenwateenpersoon ‘doet’ met jouwmerk, terwijl diepersoonnatuurlijkveelmeer is dandat… Maar hoe kom je meerteweten over die persoon en hoe kan je die danbeterbereiken en zelfsberoeren?
  7. Why we started CUSTMZ: Combine publishers needs with marketing goalsTOOLS to create a rich-media experienceSOCIAL MEDIA integration to increasebrand recognition and viral spreadTRACKING to learn and improve your ROI SEGMENTATION to make your content more relevantLIFESTYLE DATA to enhance your CRM database
  8. Nietenkel toolsomdigitalepublicatietemaken, maar ookinteractie, tracking, segmentatie en multiplatform
  9. Voorneeldaan het einde van de presentatie
  10. instead of building a bespoke app for each platform, you have one responsively-designed website that works on all screens
  11. Kuoni’s digital magazine aims at shortening the path from inspiration to action. The magazine is foremost a pull-to-web to increase sales, but by offering redaers a real experience and by integrating interaction they also assure customer loyalty and interest from prospects
  12. 1e scherm - cover: volledigepublicatiedelen2e scherm: specifiek element3e scherm: volledigartikel
  13. EditorGathers & creates content (text, visual, video, etc.)Imports content into the CUSTMZ CMSAdapts content/page order for segmented versions, based on master versionDesignerUses components to lay-out page (text, photo slideshow, hotspot, etc.) – to be discussed: templates/set up gridDeveloperCreate new components or upgrade existing onesExtra service: done by CUSTMZ CMS expertsCUSTMZ supportFAQ and manual online
  14. Directerespons: ‘live’ interactieBijvoorbeeldkwis, poll, test, ‘Stelhieruwvraag’, ‘Ja, ikwilgraagmeerweten’,etc.
  15. Welkepagina’slezenze, hoe langlezenze, op welke links klikkenze, welke video’s wordengespeeld, welke info wordtgedeeld, etc
  16. Nietperséandere info maar vaakverschillen in diepgang of tone-of-voide -> met digitaalgeen split run bijdrukker of mailhouse
  17. Lezers de kansgeven het magazine telezenwaar en wanneerzedatwillen -> nietlangergebondenaanhun desktop -> ooklezen op eenvrij moment (bvonderwegnaar het werk) of rustigthuis in de zetel