Our Social media strategy impacts on all the corners of the company, and the strategy will be more like air everywhere. These Proven Strategies are given by 5ine Social Media Marketing Experts... For More Visit us at http://www.5ines.com

2. 1. Research & Plan a Strategy
2. Smart Objectives & Goals
3. Vision Based Framework
4. Aligning Social Goals to Business Goals
5. Deciding on Social Channels
6. Measure progress
7. About 5ine
Table of Contents

3. Research & Planning Strategy
Research and planning is an essential phase of social media strategy dev
elopment. The point of research and planning is to find out what you need
to do, before actually needing to do it.
• Market Research
• Audience Analysis
• Competitor Analysis
• Environment Analysis
• Compiling together

4. • S – Specific – We will be more specific in writing down objectives, the easier it will be
to clearly see what it is you need to accomplish. Often, answering the five “W”
questions—Who, What, Where, Why, and Which—can help you achieve greater
specificity.
• M – Measurable – Can your goal be measured? How will you know when you’ve
achieved your goal?
• A – Attainable – Another way of putting this is “realistic.” Is it possible to achieve the
goal you’ve set for yourself?
• R – Relevant – For businesses, a relevant goal means that it has the potential to
impact your business objectives, vision, or values.
• T – Time-bound – Give your goal a deadline.
Smart Objectives & Goals

5. Vision Based Framework

6. Business Goals
Brand Awareness
Thought Leadership
Word of Mouth
Leads
Sales
Social Goals
Reach
Consumption
Shares, Likes, Retweets
Actions
Conversion
Aligning Business & Social Goals

7. We will Look into each social media channel and determine which will work best for your business &
then consider those channels for promotions.
Builds brand loyalty and reputation
Promotes new products, content, or brand contests.
User base is so large and the competition is so low
Most popular video oriented site and has an estimate of over 1 billion unique visitors.
Yes, if you have big visuals in your content. There’s a great demographic
Deciding Social Channels

8. Developing Content Strategy
This covers the goals you have for your content program, the unique value you are looking to
provide through your content, and details of your business model. he content strategy
template walks you through researching and writing up the three key elements of a content st
rategy: what content looks like now, what it should look like, and the ecosystem in which
content is created. A strategy provides an assessment as well as insight into the
competitors' content. That assessment include all of the following:
• Personas
• Stakeholder interviews
• Content inventory
• Content audit
• Gap analysis
• Competitive analysis

9. We use analytics tools to see how your content is performing and track
the progress of the strategy.
1. We allign your analytics with your goals
2. We use the following tools: Hootsuite Analytics ,Facebook Insights &
Google Analytics (who, when, and how many people are viewing and
interacting)
Measure Progress

10. is a cutting edge full service online
marketing company with its primary focus on
developing brand awareness, lead generation, and
new client acquisition. Social media has proven to
be a viable and potentially lucrative marketing
channel for B2B and B2C companies of all sizes,
across the globe.
Our social strategy is founded in measurable goals,
ongoing monitoring/reporting and tying your social
media marketing accomplishments directly to
business goals, in order to ensure the greatest
return on your investment.
Phone
+91 88844-11355
+91 95389-69696
www.5ines.com
Email
info@5ines.com
sales@5ines.com