For the third consecutive year we’re proud to have developed this visual interpretation of what we felt were 17 of the most compelling video marketing statistics to help you get your video budget increased in 2017. Have a skeptical boss you need to see the light of video marketing? Do you enjoy silly puns about cats in videos? Then behold! Transcript: The Top 17 Video Marketing Statistics for 2017: Now with 17% more cat video puns! 1. Half of social video views take place on YouTube. Facebook is second at 36%. The remaining 14% is divided between Snapchat, Twitter & Instagram. – Brightcove 2. Adding a unique thumbnail image to your video can increase your play rate by 35%. – Wistia 3. 45% of businesses have an explainer video on their home page. Of these businesses, 83% say their home page video is effective. – Wyzowl 4. 51% of executives under 40 reported making a purchasing decision after watching a brand’s video. – Forbes 5. 83% of moms search for answers to their parenting questions online & of those, 3 out of 5 moms turn to online video first for their answers. – Google 3 out of 5? You cat to be kitten me? 6. How do consumers prefer to watch video content? 41% YouTube, 36% Mainstream TV, 7% Facebook, 1% Instagram & 1% Twitter – Groundbreak 7. On mobile alone, YouTube reaches more 18-49 year olds than any cable network in the United States – YouTube 8. 68% of consumers would prefer watching an explainer video to solve any product related problem. – Wyzowl 9. This year, video content will represent 74% of all internet traffic. – Cisco That’s a LOT of cat videos! 10. 51% of all video plays are on mobile devices — this growth represents a 15% increase from last year and a 203% increase from 2014. – Ooyala 11. 85% of Facebook video is watched without sound. – Tubular Insights 12. Zappos sells up to 30% more when using product videos. – Business Insider Wow! That’s meow-nificent! 13. Video posts on Facebook have 135% greater organic reach than photo posts. – Socialbakers 14. 52% of marketing professionals name video as the type of content with the best ROI. – Invodo 15. 81% of brands feature video on their website. – Insidecxm Homepage videos increase conversions by 20% or more. 16. Viewers who completed a product video were 25% more likely to convert than passive visitors. – Wistia 17. Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service. – Wyzowl Why shouldn’t this be mew? Who created these paw-some video stat graphics? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios: Download the full 17 for 2017 PDF at http://www.adeliestudios.com/top-17-video-marketing-statistics-2017/

1. Video Marketing Stats
The Top
17for
2017
Now with17% morecat video
puns!

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Facebook
is second at 36%.
The remaining 14%
is divided between
Snapchat, Twitter
& Instagram.
HALFof social video views
take place on YouTube.
- Brightcove

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Adding a unique
image to your video can
increase your play rate by
35%- Wistia
THUMBNAIL

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Of these
businesses, 83%
say their home
page video is
effective
45% OF BUSINESSES
have an explainer video on
their home page.
- Wyzowl

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51%of executives under 40 reported making a purchasing
decision after watching a brand’s video.
- Forbes

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83%of MOMS
3 out of 5?
You cat to
be kitten me?
search for answers to
their parenting questions
online & of those,
3 out of 5 moms turn
to online video first
for their answers.
- Google

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How do consumers prefer to watch video content?
41% YouTube
36% Mainstream TV
7% Facebook
1% Instagram
1% Twitter
- Groundbreak

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That is
paws-itively
amazing!
reaches more 18-49
year-olds than any
cable network in
the United States.
- YouTube
ONMOBILE
ALONE,

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68%OF CONSUMERS
would prefer watching an
EXPLAINER
VIDEOto solve any product
related problem.
- Wyzowl

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That’s a LOT
of cat videos!
This year,
video content
will represent
of all internet traffic.
- Cisco
74%

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51%
of all video plays are on
mobile devices.
this growth
represents a
15% increase
from last year
and a 203% increase
from 2014.
- Ooyala

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85%of Facebook video
is watched without sound.
- Tubular Insights

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Wow! That’s
meow-nificent!
Zappos sells
up to 30%
morewhen using product videos.
- Business Insider

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Video
posts on
have 135% greater organic
reach than photo posts.
- Socialbakers

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52%
of marketing
professionals name
VIDEO
as the type of content with
the best ROI.
- Invodo

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Homepage
videos increase
conversions
by 20%
or more.
81%of brands
feature video on their website.
- Insidecxm

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$ Viewers who completed a product video were
25%more likelyto convert than passive visitors.
- Wistia

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Why shouldn’t
this be mew?
Where both text and video are available on the same web page,
69% of users
would prefer
to watch video to learn about a
product or service.
- Wyzowl

19. Who created these paw-some video stat graphics?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios...
Adelie Studios specializes in visual
storytelling. It’s been our focus for
more than a decade. Whether it’s short
explainer videos, infographics and other
shareable visual content, we create
the visuals that help hundreds of start
ups on up to big brands stand out in an
increasingly competitive environment.
And most important of all, it’s our passion.
After all we create animated marketing
videos…what’s not fun about that?
www.adeliestudios.com
info@adeliestudios.com
401.489.8550
Adélie Studios
twitter.com/adeliestudios
linkedin.com/company/adelie-studios
facebook.com/adeliestudios
youtube.com/user/adeliestudios
Download
the full 17 for
2017 PDF at
adeliestudios.com