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Sophie Mikhailova-Mikulinskaya
Sophie Mikhailova-Mikulinskaya

PR strategy 2016

Marketing
1 von 13
PR STRATEGY 2016
CONTENTS TARGET AUDIENCE GOALS & TASKS TOOLS
GOALs &TASKs GOALS Increase stickers sales Promote public chats TASK Manage local activities PR support to keep and increase Viber`s presence on Russian Media
Target audience Consumers Business Media
TOOLS TASK Promote public chats as an effective information tool SOLUTION Media`s voice Celebrity • Feedback service for Radio stations and other informational resources • Effective tool to manage the voting• Creation the news breakers calendar with celebrities Fashion conests
TOOLS TASK Use our venues for our own benefits: blog on Viber.com and in app PR SOLUTION Geeks Lifestyle • Blog managing according to chosen PR strategy (interviews, insiders and developers news) • Commercial projects in media – cells tests • Press-releases for specialized media • Blog`s msgs adoptation according to media`s policy • In-app PR – public chats announcements etc
TOOLS TASK Increace Viber`s awareness among large companies represented on Russian market SOLUTION Business media Events • Attending gamers and specialized conferences as experts and speakers • Press-releases for business press about Viber`s success on the market • Key managers and persons are invited to Viber`s press events and unofficial parties
TOOLSTOOLS TASK Keep and improve media relations : personal approach for specialized and lifestyle media SOLUTION Loyalty program Events • Birthday presents for the most important journalists and editorials • Up to 2 press-trips per year • Unofficial parties for key media • Press-releases distribution
THANK YOU

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V

  • 3. GOALs &TASKs GOALS Increase stickers sales Promote public chats TASK Manage local activities PR support to keep and increase Viber`s presence on Russian Media
  • 5.
  • 6. TOOLS TASK Promote public chats as an effective information tool SOLUTION Media`s voice Celebrity • Feedback service for Radio stations and other informational resources • Effective tool to manage the voting• Creation the news breakers calendar with celebrities Fashion conests
  • 7.
  • 8. TOOLS TASK Use our venues for our own benefits: blog on Viber.com and in app PR SOLUTION Geeks Lifestyle • Blog managing according to chosen PR strategy (interviews, insiders and developers news) • Commercial projects in media – cells tests • Press-releases for specialized media • Blog`s msgs adoptation according to media`s policy • In-app PR – public chats announcements etc
  • 9.
  • 10. TOOLS TASK Increace Viber`s awareness among large companies represented on Russian market SOLUTION Business media Events • Attending gamers and specialized conferences as experts and speakers • Press-releases for business press about Viber`s success on the market • Key managers and persons are invited to Viber`s press events and unofficial parties
  • 11.
  • 12. TOOLSTOOLS TASK Keep and improve media relations : personal approach for specialized and lifestyle media SOLUTION Loyalty program Events • Birthday presents for the most important journalists and editorials • Up to 2 press-trips per year • Unofficial parties for key media • Press-releases distribution