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Proactive PR: One PR Strategy For All
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PR strategy 2016

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  1. 1. PR STRATEGY 2016
  2. 2. CONTENTS TARGET AUDIENCE GOALS & TASKS TOOLS
  3. 3. GOALs &TASKs GOALS Increase stickers sales Promote public chats TASK Manage local activities PR support to keep and increase Viber`s presence on Russian Media
  4. 4. Target audience Consumers Business Media
  5. 5. TOOLS TASK Promote public chats as an effective information tool SOLUTION Media`s voice Celebrity • Feedback service for Radio stations and other informational resources • Effective tool to manage the voting• Creation the news breakers calendar with celebrities Fashion conests
  6. 6. TOOLS TASK Use our venues for our own benefits: blog on Viber.com and in app PR SOLUTION Geeks Lifestyle • Blog managing according to chosen PR strategy (interviews, insiders and developers news) • Commercial projects in media – cells tests • Press-releases for specialized media • Blog`s msgs adoptation according to media`s policy • In-app PR – public chats announcements etc
  7. 7. TOOLS TASK Increace Viber`s awareness among large companies represented on Russian market SOLUTION Business media Events • Attending gamers and specialized conferences as experts and speakers • Press-releases for business press about Viber`s success on the market • Key managers and persons are invited to Viber`s press events and unofficial parties
  8. 8. TOOLSTOOLS TASK Keep and improve media relations : personal approach for specialized and lifestyle media SOLUTION Loyalty program Events • Birthday presents for the most important journalists and editorials • Up to 2 press-trips per year • Unofficial parties for key media • Press-releases distribution
  9. 9. THANK YOU

PR strategy 2016

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